Bajaj & Hero honda

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PROJECT REPORT

ONMARKET RESEARCH

COMPARATIVE STUDY

OF

BAJAJ V/S HERO HONDA

SUBMITED TO SUBMITED BY

Prof.JOYDEB BANERJEE VIKASH KUMARRoll No.720692025BBA 6th Semester

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Vs.

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http://www.herohonda.com/http://www.bajajauto.com/1024/index.asp


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ACKNOWLEDGEMENT

The research on Comparative Study between Bajaj and Hero

Honda has been given to me as part of the curriculum in 3-years Bachelor

Degree in Business Administration.

I have tried my best to present this information as clearly as possible

using basic terms that I hope will be comprehended by the widest spectrum

of researchers, analysts and students for further studies.

I have completed this study under the able guidance and supervision

of Prof. JOYDEB BANERJEE; I will be failed in my duty if I do not

acknowledge the esteemed scholarly guidance, assistance and knowledge. I

have received from them towards fruitful and timely completion of this

work.

Mere acknowledgement may not redeem the debt I owe to my parents fortheir direct/indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion of

this project.

VIKASH KUMAR

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INDEX

Sr No. Particulars Page no

1. OBJECTIVES 6

2. HISTORY OF BAJAJ 7- Profile- Bajaj Intro- Company History- Timeline of new releases

3. HISTORY OF HERO HONDA 14

- Company Profile

4. RESEARCH METHODOLOGY 23- Data Source- Research Approach- Sampling unit- Data Completion and Analysis- Scope

5. LIMITATION OF RESEARCH STUDY 25

6. ANALYSIS AND INTERPRETATION 27

7. CONCLUSION 39

8. RECOMMENDATION 41

9. BIBLIOGRAPHY 43

10. ANNEXURE 45

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OBJECTIVES:-

1 . T o kn ow t he m a rk et sh are o f B a ja j& H e r o H o n d a

2 . T o kn ow th e pe rce p t io n o fcus tom ers regard ing b ikes .

3 . T o de te rm in e the cu s tom erssat i s fact ion regard ing b ikes

4. T o d e te rm ine the fa c to rsi n fl uenc ing t he cho i ce o f cus t om e r sregard ing b ikes .

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Bajaj Auto limited is one of the largest two wheeler manufacturingcompany in India apart from producing two wheelers they alsomanufacture three wheelers. The company had started way back in 1945.Initially it used to import the two wheelers from outside, but from 1959 itstarted manufacturing of two wheelers in the country. By the year 1970Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motorcycles have become an integral part of the Indian milieu and over the yearshave come to represent the aspirations of modern India. Bajaj Auto alsohas a technical tie up with Kawasaki heavy industries of Japan to producethe latest motorcycles in India which are of world class quality The BajajKawasaki eliminator has emerged straight out of the drawing board ofKawasaki heavy industries. The core brand values of Bajaj Auto limitedincludes Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Walujand Chakan in Maharashtra, western India, which produced 2,314,787

vehicles in 2005-06. The sales are backed by a network of after salesservice and maintenance work shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian twowheeler market Bajaj CT 100 Dlx offers a great value for money at the entrylevel. Similarly Bajaj Discover 125 offers the consumer a great performancewithout making a big hole in the pocket.

PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh,Columbia, Guatemala, Peru, Egypt, Iran andIndonesia.

Joint Venture Kawasaki Heavy Industries of Japan

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http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlhttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


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Registered & Head Office AkurdiPune - 411035IndiaTel.: +(91)-(20)-27472851Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune411501

E-mail [email protected]

Website www.bajajauto.com

Bajaj Autos Ltd.

Bajaj Auto Limited

T y p e Pub l i cF ou n d ed 1 94 5

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mailto:[email protected]://www.bajajauto.com/http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Image:Logo_bajaj.gifmailto:[email protected]://www.bajajauto.com/http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_company


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Headquar ters P u n e , Ind iaK e y p e o p l e Rahu l Ba ja j (Cha i rman )R e v e n u e R s . 1 ,01 ,0 6 3 b i l l ion

(2006 ) o r U S D 1 .87 b i l l ionN e t i n c o m e R s . 17 ,016 b i l l ionE m p l o y e e s ???Webs i te www.ba ja jau to .comBa ja j Au to i s a ma jo r Ind ian au tomob i le manu fac tu re r . I ti s I nd ia 's l ar ge s t a n d t he w o r ld 's 4 t h l a rg e st t w o - a n dt h r e e - w h e e l e r m a k e r . I t i s b a s e d i n Pune , Maharas h t ra ,w ith p la nts in W alu j n ea r A ura ng ab ad , A ku rd i a ndC h a ka n , n e a r P u n e . B aja j A ut o m a ke s moto rs coote rs ,moto rcy c les and the auto r icks haw .

Contents

1 Company's historyo 1.1 Timeline of new releases

2 Scooters

3 Motorcycles

4 Upcoming Models

5 New Image

6 Forbes Global 2000 Ranking - 2005 7 External links

8 References

Co m p a n y ' s h is to ry10
http://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scootershttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#Referenceshttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scootershttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#References


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Ba ja j Au to came in to ex is tence on Nov em ber 29 , 1945 a sM /s B ac hr aj T ra din g C orp ora tio n P riv at e L im ite d. I ts t a rt e d o f f b y s e ll in g i m p o r te d t w o - a n d t h re e - w h e e le r sin In d ia . In 1959 , i t ob ta in ed l icen se f ro m th eG o ve rn m e nt o f I nd ia t o m a n uf ac tu re t w o- a n d t hr ee -w h e e le r s a n d i t w e n t p u b li c i n 1960 . In 1970 , i t r o l l e do ut i t s 1 00 ,0 00 th v eh ic le . In 1977 , i t m an age d top r o d u c e a n d s e l l 1 0 0 , 0 0 0 v e h i c l e s i n a s i n g l e f i n a n c i a ly ea r . In 1985 , it s ta rted p ro duc ing a t W alu j inAurangabad . In 1986 , i t m a n a ge d t o p r o du c e a nd s el l5 0 0 , 0 0 0 v e h i c l e s i n a s i n g l e f i n a n c i a l y e a r . I n 1995 , i tr ol le d o u t i ts t en m i ll io nt h v eh ic le a n d p ro d uc e d a n ds o ld 1 m i l li on v eh ic les in a y ea r .T ime l ine o f new re leases

1971 - th ree -whee le r goods ca r r ie r 1972 - Ba ja j Che tak 1976 - Ba ja j Super 1977 - Rea r eng ine Auto r icks haw 1981 - Ba ja j M -50 1986 - Ba ja j M -80 , Kawa s ak i Ba ja j KB100 1990 - Ba ja j Sunny 1994 - Ba ja j C lass ic 1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

2003 - Caliber115,Bajaj Wind125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

Discover DTS-i

2005 - Bajaj Wave,Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina 2007 - Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters

o Bajaj Sunny

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http://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edit


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o Bajaj Chetak

o Bajaj Cub

o Bajaj Super

o Bajaj Wave

o Bajaj Legend

Motorcycles

o Kawasaki Eliminator

o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

o Bajaj Boxer

o Bajaj CT 100

o Bajaj Platina

o Bajaj Caliber

o Bajaj Discover

o Bajaj Avenger

o Bajaj pulsar 220 DTS-Fi

Upcoming Models

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

N e w I m a g eT h e c om p a ny , o ve r t he l as t d e ca d e h a s s uc c es sf ul l ychanged i t s image f rom a s coo te r m anu fac tu re r to a twow h ee le r m a nu fa ctu re r, p ro du ct r an ge ra ng in g f r omScoote re t tes to Scoote rs to Moto rcy c le . I t s rea l g rowthin numbe rs has com e in the las t 4 y ea rs a f te r s ucces s fu lin t roduct ion o f a f ew m ode ls in the moto rcy c le s egment .T he c om p an y is h ea de d b y R a h ul B a ja j w h o is w o rt hmore than U S$1 .5 b i l l ion .

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http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajaj


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I nd ia h a s t h e l ar g es t n u m b e r o f t w owhee le rs i n the wor ld w i th 41 .6 m i l l ion veh ic les .I n d i a h a s a m i x o f 3 0 p e r c e n t a u t o m o b i l e s a n d7 0 p e rc e n t t w o w h e e le r s i n t he c o u nt ry . I n d iaw as the secon d la rg es t tw o w h ee le rmanu fac tu re r i n the wor ld s ta r t i ng i n the 1950 sw i th t h e b ir th o f A u to m o b il e P r od u c ts o f I nd ia(A P I ) tha t m anu fa c tu red sc oo te rs . A P Im anu fa ctu red the La mbre t tas b ut , a no th erc om p an y, B aja j A uto L td . s ur pa ss ed A P I a ndr e m a in e d t h ro u g h t h e t u rn o f t h e c e n tu ry f ro mits assoc ia t io n w ith P iag g io o f I ta ly(manu fac tu re r o f Vespa ) .T h e l ic e n se r aj t h at e x is te d b e tw e e n t h e1 9 4 0sto1 98 0s in In d ia , d id no t a l low fo re igncomp an ies to en te r the marke t and impor ts weret ig h t ly c o n t ro l le d . T h i s r e g u la t o ry m a z e , b e f o reth e e co no mic l ib era l iza tio n, m a de b us in es se as ie r fo r loca l p laye rs to ha ve a se lle r sm a r k e t . C u s t o m e r s i n I n d i a w e r e f o r c e d t o w a i t12 yea rs to buy a scoo te r f rom B a j a j. T h e C E O o fB a ja j c om m e nted tha t he d id no t ne ed am ark e t in g d ep artm e nt , on ly a d ispa tc hd ep artm ent . B y th e yea r 1 990 , B aja j h ad awa i t i ng l i s t tha t was tw enty - s ix t imes i t s annua lou tpu t fo r scoo te rs .

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T h e m o t o rc y c le s e g m e n t h a d t h e s a m e l o ng w a i tt im e s w i t h t h re e m a n u f a c tu r e rs ; R o y a l E n f i e ld ,I d e a l J a w a , a n d E s c o r t s . R o y a l E n f i e l d m a d e a350cc Bu l l e t w i th the on l y fou r - s t roke eng ine a tt h a t t im e a n d t o o k t h e h i g h e r e n d o f t h e m a r k e tb ut , th ere w as l i t t le co mpe tit ion fo r the i rc us to m er s. Id ea l J aw a a nd E sc or ts to ok th em id d le and low er e nd o f the m a rk e trespect ive ly .In the m id -198 0s , the Ind ian g ove rnm en tre gu la tio ns c ha ng ed a nd p erm it te d fo re ig nc o m pa ni es t o e n te r t he In d ia n m a rk e t t hr ou g hmino r i t y j o in t ven tu res . The two -whee le r marke tchanged wi th fou r Indo -Japanese j o in t ven tu res :H e ro H o nd a, T V S S uz uk i, B aja j K a w as ak i a ndK in e t ic H onda . T he en try o f these fo re ignc o m p a n i e s c h a n g e d t h e I n d ia n m a r k e t d y n a m i c sf r om t h e s u p p ly s i d e t o t h e d e m a n d s i d e. W i t h al ar g er s e le c ti on o f t w o -w h e e le rs o n t h e I nd ia nm a rk et , c on su m ers s ta rt ed to g ain in flu en ceove r the p roducts they bought and ra i sed h ighe rc u s to m e r e x p ec t at io n s. T h e i nd u s tr y p r od u c edm ore m ode ls , s ty l ing op t ions , p r ic es , a ndd if fe re n t fue l e f f ic ien c ies . T h e fo re ig nc o m pa ni es n e w te c hn ol og ie s h elp e d m a k e t hep r o d u c t s m o r e r e l i a b l e a n d w i t h b e t t e r q u a l i t y .I n d ia n c o m p a n i e s h a d t o c h a n g e t o k e e p u p w i t hthe i r g loba l counterpar ts .

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Hero Honda M oto rcyc le L td .

Type P u b l ic c o m p a n y B S E :H E R O H O N D A MF o u n d e d J a nu a ry 1 9 , 1 9 8 4 i n G u r g a o n , Haryana ,Ind iaHeadquar ters Haryana , Ind ia

Key peop le

O m P r a k a s h M u n j a l, F o u n d e rM r . B ri jm o h an L a ll M u n ja l, C h ai rm a nM r . T osh iak i N aka g aw a , J o in t

Manag ing D i rec to rMr . Pawan Mun ja l , Manag ing D i rec to r

Indus t ry Automot i veProducts Moto rcyc les , Scoote rsR e v e n u e U$ 2 .8 b i l l ionWebs i te h t tp : / /www.herohonda .com/s i te / home /home .asp

16
http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Publichttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/price_finder/stockreach.asp?scripcd=500182http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Websitehttp://www.herohonda.com/site/home/home.asphttp://www.herohonda.com/site/home/home.asphttp://en.wikipedia.org/wiki/Image:Green_up.pnghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_Japan_(bordered).svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:HeroHonda.gifhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Publichttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/price_finder/stockreach.asp?scripcd=500182http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Websitehttp://www.herohonda.com/site/home/home.asphttp://www.herohonda.com/site/home/home.asp


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H E R O H O N D A H E A D Q U A R TE R S

H ero H on da M o to rcyc les L im ited is an Ind ia nm a n u f a c t u r e r o f m o t o r c y c l e s a n d s c o o t e r s . H e r o H o n d ai s a j o i n t v e n t u r e t h a t b e g a n i n 1 9 8 4 b e t w e e n t h e H e r og r o u p o f Ind ia an d H o n d a f rom J a p a n. I t h as b e en t hew o r ld 's b ig g e st m a n u fa c tu re r o f 2 -w h e e le d m o t or iz e dv eh ic le s s in ce 2 00 1, w he n i t p ro du ce d 1 .3 m il l io nm o t o rb ik e s i n a s in g le y e ar . H e r o H o n d a' s S p l e n do r i st h e w o r l d' s l a rg e s t s e ll in g m o t o r c yc l e [c i ta t i on needed]. I ts 2p l an t s a r e i n D h a ru h e ra a n d G u r ga o n , b o t h i n Hary ana ,Ind ia . I t s pec ia li zes in dua l us e moto rcy c les tha t a re lowpowered bu t v e ry f ue l e f f i c ien t .Contents

1 Models

o 1.1 Bikes

2 Company Profile

o 2.1 Just-in-Timeo 2.2 Ancillarisation

o 2.3 Dealer Network

o 2.4 Financial Planning

o 2.5 Quality

o 2.6 Diversification

3 External links

17
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Hero_Honda#Modelshttp://en.wikipedia.org/wiki/Hero_Honda#Bikeshttp://en.wikipedia.org/wiki/Hero_Honda#Company_Profilehttp://en.wikipedia.org/wiki/Hero_Honda#Just-in-Timehttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Dealer_Networkhttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Qualityhttp://en.wikipedia.org/wiki/Hero_Honda#Diversificationhttp://en.wikipedia.org/wiki/Hero_Honda#External_linkshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Hero_Honda#Modelshttp://en.wikipedia.org/wiki/Hero_Honda#Bikeshttp://en.wikipedia.org/wiki/Hero_Honda#Company_Profilehttp://en.wikipedia.org/wiki/Hero_Honda#Just-in-Timehttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Dealer_Networkhttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Qualityhttp://en.wikipedia.org/wiki/Hero_Honda#Diversificationhttp://en.wikipedia.org/wiki/Hero_Honda#External_links


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[ Models ]

Bikes

Hero Honda Splendor Plus

Hero Honda Passion Plus

Hero Honda Karizma

Hero Honda CBZ

Hero Honda Super Splendor Hero Honda CD Dawn

Hero Honda CD Deluxe

Hero Honda Achiever

Hero Honda Glamour

Hero Honda Ambition

Hero Honda "Splendor" Model

[ Com pany P ro f i le ] Hero , i s the b rand name us ed by the M un ja l b ro the rs int h e y e ar 1 9 5 6 w i th t he f la g sh ip c o m p a ny H e ro C y cl es .T h e t w o- w he e le r m a n uf ac tu rin g b us in e ss o f b ic yc lec o m po n en ts h a d o ri gi na lly s ta rt ed i n t he 1 94 0 s a n dt ur ne d i nt o t he w o rl ds l ar ge st b ic yc le m a n uf ac tu re rtoday . He ro , i s a name s y nony m ous w i th two -whee le rs inI n d ia t o d a y. T h e M u n j a ls r o ll t h e i r o w n s t e el , m a k e f re ew h e e l b i c yc l e c r it i ca l c o m p o n e n t s a n d h a v e d i v er s if ie di n to d if fe r en t v e nt u re s l ik e p r od u c t d e si gn . T h e H e r oG rou p p h i loso phy is : T o p rov ide e xce l le n t

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http://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPGhttp://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPGhttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZ


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t r a n s p o r t a t i o n t o t h e c o m m o n m a n a t e a s i l y a f f o r d a b l ep r ices and to p rov ide to ta l s a t i s fac t ion in a l l i t s s phe reso f a ct iv ity . T he H er o g ro up v is io n is to b ui ld lo nglas t ing re la t ions h ips w i th ev e ry one (cus tomers , worke rs ,d e a l e rs a n d v e n d o rs ) . T h e H e r o G r o u p h a s a p a s s io n f o rs e t t ing h ighe r s tandards and Eng inee r ing Sa t i s fac t ioni s t h e p r i m e m o t i va t io n , w a y o f l i fe a n d w o r k c u l t u re o fthe Group .In the y ea r 1984 , Mr . B r i jmohan La l Mun ja l , the Cha i rmana n d M a n ag in g D ir ec to r o f H e ro H o nd a M o to rs ( HH M ),headed an a l l i ance be tween the Mun ja l f ami l y and HondaM o t or C o m p a ny L t d. ( H M C ). H H M M i ss io n S t at e m e nt i s:W e, a t H ero H on da , a re c on tin uo us ly s tr iv in g fo rs yn erg y b etw ee n te ch no lo gy , s ys te m s, a nd h um a nr e so u rc e s t o p ro v id e p ro d u ct s a n d s e rv ic e s t h at m e e tt h e q u a li ty , p e rf o rm a n c e , a n d p ri c e a s pi ra ti o ns o f o u rc us to m er s. W h ile d oin g s o, w e m a in ta in th e h ig he sts ta nd ard s o f e th ic s a nd so cie ta l re sp on sib il i t ie s,c on sta nt ly in no va te p ro du cts a nd p ro ce sse s, a ndd e ve l op t e am s t ha t k e e p t h e m o m e n t u m g o in g t o t a k et h e c o m p a n y t o e x c e l le n c e i n t h e n e w m i l le n n i um . T h i sa ll ia nc e b ec am e o ne o f th e m ost su cc es sfu l jo in tv en tu re s i n I nd ia , u nt il t he y ea r 1 9 99 w h en H M C h a da nn ou nc ed a 1 00 % s ub sid ia ry , H o nd a M o to rc yc le &S c oo te r I nd ia ( HM S I) . T h is a nn o un c em e n t c au se d t heH H M s to c k p r i ce t o d e c r ea s e b y 3 0 p e r c e nt t h a t s a m ed a y. M u nj al h a d t o c om e u p w i th s om e n ew s tr at eg icd ec is io ns as , H MS I and o th e r fo re ig n n ew e n tryc o m p a n i e s w e r e c a u s in g i n c re a s e d i n te n s it y o f r i va l ryf o r H H M .= = G r ow t h = = T h e b u si ne ss g ro w th o f H e r o H o nd a h a sb e e n p h e n o m e n a l t h r ou g h o u t i t s e a r l y d a y s . T h e M u n j a lf ami l y s ta r ted a m odes t bus ines s o f b icy c le components .H e r o G r o u p e x p a n d e d s o b i g t h a t b y 2 0 0 2 t h e y h a d s o l d8 6 m i ll io n b ic yc le s p ro du c in g 1 60 0 0 b ic yc le s a d ay .T o d a y H e r o H o n d a h a s a n a s s e m b l y l i n e o f 9 d i f f e r e n t

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mode ls o f moto rcy c les av a i lab le . I t ho lds the reco rd f o rm o s t p o p u l a r b i k e i n t h e w o r ld b y s a l e s f o r I t s Sp lendorm o d e l. H e r o H o n d a M o t or s L i m it e d w a s e s ta b li sh e d i nj oi nt v en tu re w it h H o nd a M o to rs o f J ap a n i n 1 98 4 , t om a n uf ac tu re m o to rc yc le s. I t i s c ur re n tl y t he l ar ge stp r o d u c er o f T w o W h e e l er s i n the wor ld . I t s o ld 3 m i l l i onb ik es in th e ye ar 2 00 5-2 00 6. R ec en tly i t h as a lsoe nte re d in sc oo te r m an ufa ctu rin g, w ith i ts m od elP L E AS U R E m a in ly a im e d a t g ir ls . T h e H e ro G ro u p h a sdone b us ines s d i f fe ren t l y r i gh t f rom the s ta r t and tha t i sw h a t h a s h e l p ed t h em t o a c h ie v e b re a k -t h ro u g h i n t h ec o m p e ti ti ve t w o -w h e e le r m a r k et . T h e G r o up 's l ow k e y,b ut fo cu se d, s ty le o f m an ag em en t h as e arn ed th ec o m p a n y p l a ud i ts a m i d s t i n ve s t or s , e m p l o ye e s , v e n d o rsand dea le rs , as a ls o wor ldw ide recogn i t ion .T h e g ro w th o f t h e G r ou p t hr ou g h t he y ea rs h as b ee nin f luenced by a num ber o f f ac to rs :

[ Jus t - i n -T ime ]T h e H e r o G r o u p t h ro u g h t h e H e r o C y c le s D i vi si on w a sth e f i rs t to in tro du ce th e c on ce pt o f ju st - in -t im ein ve nto ry . T he G ro up b oa st s o f s up erb o pe ra tio na le f fi c ie n c i es . E v e r y a s s e m b l y l in e w o r k e r o p e r a t e s t w om a ch in es s im u lta ne ou sly t o s av e t im e a nd im p ro vep ro d uc ti vi ty . T h e f ac t t ha t m o st o f t he m a c hi ne s a ree i the r dev e loped o r f ab r ica ted in -hous e , has res u l ted inlow inv en to ry lev e ls . I n He ro Cy c les L im i ted , the jus t - i n -t im e i nv en to ry p ri nc ip le h a s b e en w o rk in g s in c e t heb e gi nn in g o f p ro d uc ti on i n t he u n it a n d is f un c ti on alev en t i l l da te . . Th is i s the Japanes e s ty le o f p roduct iona n d i n I n d ia ; H e r o i s p r o b a bl y t h e o n l y c o m p a n y t o h a v ema stered the ar t o f the jus t - in - t ime inventory p r inc ip le .[ Anc i l la r isat ion ]

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An in teg ra l pa r t o f the Group s t ra tegy o f do ing bu s ines sd if fe re n tly w a s p ro vi di ng s up po rt t o a nc il la ry u n it s.T he re a re ove r 300 an ci l la ry un its to day , w ho seproduct ion i s ded ica ted to He ro ' s requ i rements and a ls oa l a rg e n u m b e r o f o t h e r v e n d o rs , w h i c h i n c l u d e s o m e o ft h e b e t t e r k n o w n c o m p a n i e s i n t h e a u t o m o t iv e s e g m e n t .Em p loy ee Po l icy :A n o th e r S t ri ki ng f ea t ur e w i th in t h e H e r o G r ou p i s t h ec o m m i t m e n t a n d d e d i c a t i o n o f i t s w o r k e r s . T h e r e i s n oo r g a n iz e d l a b o r u n i o n a n d f a m i ly m e m b e r s o f e m p l o ye e sf ind ready emp loy ment w i th in Hero . The ph i los ophy w i thr e ga rd t o l ab o r m a n a ge m e n t i s " H e ro i s g r o w in g , g r o wwi th Hero . " When i t com es to worke rs ' bene f i ts , the HeroGroup i s known fo r p rov id ing fac i l i t i es , f u r the r ahead o fthe indus t ry no rms . Long be fo re o the r compan ies d id s o ,H e r o w a s g i v i ng i ts e m p l o y e es a u n if o rm a l lo w a n c e , a sw e l l a s H o u se R e n t A l lo w a n ce ( H R A) a n d L e a v e T r av e lA l lowance (LTA ) . Ex t ra bene f i t s took the fo rm o f med ica lc hec k-up s, no t jus t fo r w ork ers , b ut a lso fo r theimm ed ia te f ami l y mem bers .[ Dea le r Network ]T h e r el at io n sh ip o f H e ro G ro u p w i th t he ir d e al er s i su n iq u e i n i ts c lo s en e ss . T h e d e a le r s a re c o n si de r ed ap a rt o f t h e H e r o f a m il y. A n a ti o n- w id e d e a le r n e tw o r kc o m p r i si n g o f o v e r 5 , 0 0 0 o u t l e t s, a n d h a v e a f o rm i d a b led is tr ib ut io n s ys te m i n p la c e. S a le s a ge n ts f ro m H e rot rav e ls to a l l the c o rne rs o f the count ry , v i s i ti ng dea le rsa n d s e n d b a c k d a i l y p o s t c a r d s w i t h i n f o r m a t i o n o n t h es to ck p os it io n t ha t d ay , tu rn ov er , f r es h p urc ha se s,a n ti ci pa t ed d e m a n d a n d a ls o c o m p e ti to r a c ti on i n t h ereg io n. T he m anu fa ctu ring u nits hav e a sep ara ted e p ar tm e n t t o h a n dl e d e a le r c o m p la in t s a n d p r ob le m sand the f i r s t res pons e i s a lway s g iv en in 24 hou rs .[ F inanc ia l P lann ing ]

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T he H e ro G ro up b en ef i ts f ro m th e G ro up C ha ir m an 'sf in anc ia l acu m en and h is g ras p o n tec hno logy ,m a n uf ac tu ri ng a nd m a rk e tin g . G r ou p C o m pa n y, H e roCy c les L im i ted has one o f the h ighes t l abo r p roduct i v it yr a te s i n t h e w o r ld . I n H e r o H o n d a M o t o rs L im i te d , t h ef o c u s i s o n f i n a n c ia l a n d r a w m a t e ri a l m a n a g e m e n t a n da low em p loy ee tu rnov e r.[ Qua l i t y ]Qua l i t y a t He ro i s a t ta ined no t j us t by modern p lan ts ande qu ip me nt an d th rou gh la te st te chn ology , bu t bye n fo rc in g a s tr ic t d is ci pl in e . A t t he G ro u p fa c to ri es ,a t t ai n in g q u a l it y s t a n d a r ds i s a n e v e r yd a y p r a c ti c e - as tr ic t ly pu rsue d d isc ip l in e . I t com es f rom anama lgamat ion o f the la tes t techno logy w i th deep - roo tede x pe ri en c e d er iv ed f ro m n ea rl y f ou r d ec a de s o f h a rdl ab or . I t i s a n a tt it ud e t ha t m a st er s t he c h al le n ge o fg r o w t h a n d c h a n g e - c h a n g e i n c o n s u m e r s ' p e r c e p t i o n sa b o u t p r o d u c ts a n d n e w a s p ir a ti o n s a r i si n g f r o m a n e wgenera t ion o f buy e rs .C on st an t te ch no lo gy u p g ra da tio n e ns ur es th at t heG r o u p s t a y s i n t h e g l o b a l m a i n s t re a m a n d m a i n ta i n s i t sc om pe tit ive e dge . W ith e ach o f i ts fo re ignc ol la bo ra tio ns , th e G ro up g oe s o nt o s tre ng th en i tsq ua li ty m ea su re s a s p er th e b oo k. T he G ro up a lsoe m plo ys th e s erv ic es o f in de pe nd en t e xp erts f ro maround the wor ld to as s is t i n new des ign and p roduct ionp roces s es .[ D ivers i f icat ion ]T h ro ug h ou t t he y ea rs o f e n or m ou s g ro w th , t he G r ou pCha i rman , M r . La l l has ac t i v e ly l ooked a t d i v e rs if i ca t ion .A c on sid er ab le le ve l o f b ac kw a rd in te gr at io n in i tsm a n u f a c tu r in g a c t iv i ti e s h a s b e e n a m p l e i n t h e G r o u p 'sg r o w t h a n d l e d t o t h e e s t a b li s h m e n t o f t h e H e r o C y c le s

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C o ld R o ll in g D iv is io n, M u n ja l a n d S u nb e am C a st in g s,M u nja l A uto C om p on en ts a nd M u nja l S ho w a L im it edamong s t o the r component -manu fac tu r ing un i ts .T he n t he re w e re th e e xp an sio n in to th e a uto m otiv es e gm e n t w i th t h e s e tt in g u p o f M a j es ti c A u to L im i te d ,w h ere t he f i rs t in dig en ou sly d es ig ne d m o pe d, H e roMa jes t ic , went in to comm erc ia l p roduct ion in 1978 . Thenc am e H ero M oto rs w hic h in tro du ce d H ero P uc h, inc ol la bo ra tio n w ith g lo ba l te ch no lo gy le ad er S te yrD aim le r P uc h o f A ust r ia . H ero H ond a M oto rs w ases tab l i shed in 1984 to m anu fac tu re 100 cc m oto rcy c les .T h e H e r o G r o u p a l s o t o o k a v e n t ur e i n t o o t h e r s e g m e n t sl ike expor ts , f i nanc ia l s e rv ices , i n fo rmat ion techno logy ,w hic h inc lu des cus tom er re spon se s e rv ic es an ds o f tware dev e lopment . Fu r the r expans ion i s expected inthe a reas o f I ns u rance and Te lecomm un ica t ion .T h e H e ro G r ou p 's p h en o m en a l g ro w th i s t he r es ul t o fc o n st an t i nn o va t io n s, a c lo s e w a t ch o n c o st s a n d t h ed yna m ic lead e rsh ip o f th e G rou p C ha irm an ,c h a r a c te r iz e d b y a c u l tu r e o f e n t r e p r en e u r sh i p , o f r ig h ta tt itu de s a nd b ui ld in g s tro ng er re la tio ns hip s w it hinv es to rs, pa r tne rs , v endors and dea le rs and cus tomers

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I t i s w e l l k n o w n f a c t t h a t t h e m o s t i m p o r t a n t s t e pi n m a r k e ti n g r e s e a r ch p r o c e ss i s t o d e f in e t h e p r o b l e m .Choos e fo r i nv es t iga t ion becaus e a p rob lem we l l de f inedi s h a l f s o l v e d . T h a t w a s t h e r e a s o n t h a t a t m o s t c a r ew a s ta ke n w h ile d ef in in g v ar io us p ara m ete rs o f t hep r ob le m . A f te r g i vi ng t h ro u g h b ra i n s to r m in g s e ss io n ,o b je c ti ve s w e re s el ec te d a nd t he s et o n t he b as e o ft h es e o b je c ti ve s . A q u e st io n n ai re w a s d e si gn e d m a j ore m p h a si s o f w h i ch w a s g a th e ri ng n e w i de a s o r i n si gh ts o a s to de te rm in e a nd b in d o u t so lu t io n to thep rob lems .D A T A S O U R C E

R es ea rc h in clu de d g at he rin g b ot h P rim a ry a ndS e co nd a ry d a ta . P ri m ar y d at a i s t he f ir st h an d d at a,w hic h a re se le cte d a f re sh a nd th us h ap pe n to b eo r ig i n a l i n c h a r a c t e r. P r i m a ry D a t a w a s c r u c ia l t o k n o wv ar ious cus tomers and pas t cons umer v iews about b ikesa nd to c alc ula te th e m ark et sh are o f th is b ra nd inrega rds to o the r b rands .

Secondary da ta a re thos e w h ich has been co l lec tedb y s o m e o n e e l se a n d w h i c h a l r ea d y h a v e b e e n p a ss e dt h ro u g h s ta t is ti ca l p r oc e ss . S e c on d a ry d a ta h a s b e e ntak en f ro m in te rne t , ne w spap er , m aga z in es an dcompa n ies web s i tes.R E S E A R C H A P P R O A C H

T h e r es ea rc h a p pr oa c h w a s u se d s ur ve y m e th o dw h i ch i s a w i de l y u s e d m e t h od f o r d a t a c o l le c ti on a n db es t s uite d fo r d es cr ip tiv e ty pe o f re se ar ch s ur ve yinc ludes research instrument like q u es ti on n ai re w h ic h c an b es t ru c t u re d a n d u n s t ru c t u re d . T a r g e t p o p u l a t io n i s w e l li den t i f i ed and v a r ious methods l i ke pe rs ona l i n te rv iewsand te lephone in te rv iews a re emp loy ed .S A M P L I N G U N I T

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I t g i v es the ta rge t popu la t ion tha t w i l l be s amp led .Th is res ea rch was ca r r ied in chand iga rh

Thes e were 100 res pondents .D A T A C O M P L E T I O N A N D A N A L Y S I S

A f te r the da ta has been co l lec ted , i t was tabu la teda n d f i n d i n g s o f t h e p r o j e c t w e r e p r e s e n t e d f o l l o w e d b yana ly s is and in te rp re ta t ion to reach ce r ta in conc lus ions .S C O P E

M y p r o j e c t w a s b a s e d o n t h e C o m p a r a ti v e S t u d y o fB a ja j V /S H ero H on da an d d a ta w as tak en in theChand iga rh on ly .

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LIMITATIONS

1. R ese arc h w ork w a s ca rr ie d o u t inc h a n d i g a r h o n l y t h e f i n d i n g m a y n o t b ea pp l ica b le to the o th e r p a rts o f the

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c o un tr y b e ca u se o f s o cia l a n d c u lt ur ald i f fe rences .

2 . T he sa m p le w a s c o l lec te d us ingc on niva nc e-s am p lin g te ch niq ue s. A ssuc h re su lt m a y no t g ive an e xa ctrep resen ta t ion o f the popu la t ion .

3 . S h o rta ge o f t im e is a lso re ason fo rincomprehens iveness .

4 . T h e v ie w s o f th e pe op le a re b iasedthere fo re i t doesn t re flect t rue p ic tu re .

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Q1) Wh ich b ike doyou have?H e r oH o n d a 4 7B a ja j 38A ny o the r 15

Hero honda

Bajaj

Any other

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Q2) Which Model do you Have?

Hero Honda BajajSplender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11

Any other 6 Any other 8

0

5

10

15

20

25

1

Model Name

No

of

Persons

Hero Honda

Splender

Passion

Karizma

Any other

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0

10

20

30

40

50

1

In c o m e le v

No

ofP

ersons

100000-20000

200000-30000

300000-40000

above 400000

Q4) For how long do you own a bike?

0-1 year 341-2 year 292-3 year 26

above 3 year 11

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0

5

10

15

20

Off ice

Purpose

Personal

purpose

Joy

Purpose

Other

Purpos

No

ofPe

rsons

Hero Hond

Bajaj

Q6) How do you come to know about this Motor Bike?

Hero Honda BajajNewspaper 4 2

Television 23 16

Magazine 2 1

Friends &Relative 18 19

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0

5

10

15

20

25

Hero Honda Bajaj

Name of Compa

No

ofPersons

New spaper

Television

Magzine

Friends & Relativ

Q7) Does Advertisement Influence your decisionin choosing a Motor Bike?

Yes 87%No 5%

Cant say 8%

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Y es

No

Cant say

Q8) Do you have full knowledge about Bikes beforebuying?

Hero Honda Bajaj

Yes 25 23

No 22 15

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0

5

10

15

20

25

30

Hero Honda Bajaj

Com pany Nam

No

ofpersons

YesNo

Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Status symbol 10% 7%

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0

5

10

15

20

25

Yes No Cant say

Views

No

ofPers

ons

Hero Hond

Bajaj

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Conclusion

1. M ost o f the P u lsa r , C B Z & K a r izm a a rep urch ase d by yo ung gen era t io n 18 to 30b e c a u s e t h e y p r e fe r s t y l is h l o o k s a n d r e s t o f

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the m ode ls o f H ero H on da a re p urc hasedm o r e b y d a il y u s e rs w h o n e e d s m o r e a v e r a geo f b ikes than l ooks .

2 . H ero H onda is co ns id ered to be m ost fue l -e f f ic ient b ike on Ind ian roads .

3 . S e rv ice & S p are pa rts a re av a i la b leth roughout Ind ia i n l oca l marke ts a l so .

4 . W h ile b uy in g a m o to rc yc le , e co no my is th em a in c o ns id e ra ti on i n fo rm o f m a in te n an c ecost , fue l e f f ic iency .

5 . M a jo rit y o f th e r es po nd en t h ad b ou gh t t he irmoto rcyc le more than 3 yea rs .

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BIBLIOGRAPHY

1. www.herohonda.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

48
http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/


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T H A N K Y O U

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