5 things you may not know about pr in Australia

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    11-Aug-2014
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A short presentation for: - Foreign companies doing PR in Australia; and - PR pros working with Australia-bound clients

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  • Total Communications System Inc. 2014 5 THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA
  • Total Communications System Inc. 2014 A SHORT PRESENTATION FOR: - Foreign companies doing PR in Australia; and - PR pros working with Australia-bound clients
  • Total Communications System Inc. 2014 Ethical is Transparent
  • Total Communications System Inc. 2014 Australia has a formula for building, maintaining a reputation
  • Total Communications System Inc. 2014 Ethical = Transparent
  • Total Communications System Inc. 2014 Stakeholders expect companies to be 100% transparent.
  • Total Communications System Inc. 2014 Not just reporting biz results, but green and social performances, too.
  • Total Communications System Inc. 2014 Social License to Operate
  • Total Communications System Inc. 2014 Social License = level of acceptance or approval continually granted to an organization by stakeholders.
  • Total Communications System Inc. 2014 SL varies between stakeholders and across time and has 4 levels: 1. Withdrawal 3. Approval 2. Acceptance 4. Psychological identification
  • Total Communications System Inc. 2014 Failure occurs when a company sees SL as merely permission to perform a series of tasks or transactions.
  • Total Communications System Inc. 2014 So never forget: Companies must continuously earn their Social License.
  • Total Communications System Inc. 2014 G'day, Mate The Aussie Way
  • Total Communications System Inc. 2014 Australians are straightforward they build relationships quickly and are receptive to new ideas.
  • Total Communications System Inc. 2014 Australians appreciate modesty, so dont oversell your company/services.
  • Total Communications System Inc. 2014 Australians abhor aggressive sales techniques, so dont be pushy.
  • Total Communications System Inc. 2014 Be factual, friendly and to the point.
  • Total Communications System Inc. 2014 Australians are self-deprecating, but never play along with self-criticism. Youre quite the knucklehead! Grr Say what?
  • Total Communications System Inc. 2014 Work With the Media
  • Total Communications System Inc. 2014 Media relationships are still key but engagement is now targeted and tailored. So when pitching
  • Total Communications System Inc. 2014 Have a powerful narrative relevant to the medias audience
  • Total Communications System Inc. 2014 Promote immediate engagement with pictures/videos
  • Total Communications System Inc. 2014 And have local spokespeople available for commentary.
  • Total Communications System Inc. 2014 Cold calls are okay but youd better have your story straight.
  • Total Communications System Inc. 2014 Finally, exclusives are condoned.
  • Total Communications System Inc. 2014 Thick Skin Helps
  • Total Communications System Inc. 2014 If youre challenged to a contentious discussion in a meeting, dont take it personally
  • Total Communications System Inc. 2014 Aussies like debates and provocative statements, so respond with humor.
  • Total Communications System Inc. 2014 THANK YOU AND GOOD NIGHT.
  • Total Communications System Inc. 2014 Icons made by Freepik: Slides 1-21, 23-29 Icons made by Icomoon: Slides 17, 22, 28 Icons made by Icons8: Slide 22 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en