4 steps towards successful international growth
1
4 steps towards successful international growth Copyright © matches2success. All rights reserved – August 2015 www.matches2success.com We invite you to access the full article and to explore other articles and news on www.matches2success.com/news 2. Fine-tune the company’s DNA Continue to build capabilities, because they are key to deliver on the value proposition of your business model) and form the basis to differentiate. Capabilities drive excellence. As the orchestrator, communicate clear and coherent. 3. Create a business opportunity portfolio Because context matters, start answering ‘how do we (as a company) create value’ and ‘which capabilities provide an advantage to which market segments’. Describe the opportunities from value perspective. Adapt to those opportunities which strengthen and build future capabilities. Make sure that adapting does not eat up your competitive advantage! 4. Manage opportunities and … capabilities Manage the action, make ‘go’ and ‘no go’ decisions, balance the opportunity reward against the risk level, (re)allocate resources and … manage the capabilities in order to grow your capabilities over time. 1. Set the ambition and create value Aim big and make a difference to your customers. Remember that company success is an effect of customer value and depends on the acceptance of your offers by customers.
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Transcript of 4 steps towards successful international growth
4 steps towards successful international growth
Copyright © matches2success. All rights reserved – August 2015www.matches2success.com
We invite you to access the full article and to explore other articles and news on www.matches2success.com/news
2. Fine-tune the company’s DNA
Continue to build capabilities, becausethey are key to deliver on the value proposition
of your business model) and form the basis todifferentiate. Capabilities drive excellence.
As the orchestrator, communicate clear and coherent.
3. Create a business opportunity portfolio
Because context matters, start answering ‘how dowe (as a company) create value’ and ‘which capabilitiesprovide an advantage to which market segments’.Describe the opportunities from value perspective. Adapt to those opportunities which strengthen and build future capabilities.Make sure that adapting does not eat up your competitive advantage!
4. Manage opportunities and … capabilities
Manage the action, make ‘go’ and ‘no go’decisions, balance the opportunity rewardagainst the risk level, (re)allocate resourcesand … manage the capabilities in order togrow your capabilities over time.
1. Set the ambition and create value
Aim big and make a difference to your customers.Remember that company success is an effect of
customer value and depends on the acceptanceof your offers by customers.
