3 craig milan 2011 0616 - panel 2 - canada new england mega trends
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Transcript of 3 craig milan 2011 0616 - panel 2 - canada new england mega trends
Presented by:Presented by: Craig MilanCraig Milan
President, Royal Celebrity ToursPresident, Royal Celebrity Tours
Royal Caribbean InternationalRoyal Caribbean International
CCanada / anada / NNew ew EEngland ngland MMega ega TTrendsrends
CContentsontents
1. RCCL’s future plans for Canada / New England
2. Canada / New England highlights and challenges
3. Region’s past performance
4. E.C.A.
RRCCL’s CCL’s FFuture uture PPlans lans fforor CCanadaanada / N / Newew E Englandngland
FFallall 2 2012 012 CCanada anada / N/ Newew EEngland ngland SSeason eason PProgramrogram
New guest sourcing from local Quebec City market on open jaw cruises
Addition of two (2) new ports-of-call in the regionGaspe – visited by Celebrity Summit and Brilliance of the SeasSt. Pierre and Miquelon – visited by Brilliance of the Seas
First time, ten (10) and eleven (11) night round-trip itineraries from Quebec City
Increase in number of calls from 103 to 120 between 2011 and 2012, and addition of home port in Quebec City
22012012 R RCCL’s CCL’s SShips hips iin n CCanada anada / N/ New ew EEngland ngland RRegionegion
Jewel of the Seas Offering seven (7) night sailings from Boston; visiting Bar Harbor, Halifax, Portland and Saint John, New Brunswick
Enchantment of the Seas
Sailings of eight (8) nights starting from Baltimore; stopping by Bar
Harbor, Boston, Halifax, Newport, Portland, and Saint John, New
Brunswick
Brilliance of the Seas
Never before offered, two (2) round-trip cruises of eleven (11) and ten
(10) nights starting from Quebec City, going to Charlottetown, Corner
Brook, Halifax, Saguenay, St. Pierre Miquelon and Sydney
New Open Jaw cruises leaving from Bayonne to Quebec City
Celebrity Summit
Sails from Bayonne, offering three (3) fourteen (14) night cruises in
the Fall making calls in Portland, Bar Harbor, Halifax, Charlottetown,
two (2) days in Quebec City and a new stop in Gaspe
RRCCLCCL C Callsalls i innCCanadaanada / N / Newew E Englandngland
Port NameNumber of Calls2011 2012
Bar Harbor, Maine 19 15 Boston, Massachusetts 20 17 Charlottetown, Prince Edward Island 3 7 Corner Brook, Newfoundland 2 Gaspe, Canada *** NEW *** 5 Halifax, Nova Scotia 19 18 Newport, Rhode Island 1 10 Portland, Maine 19 15 Quebec City, Quebec 3 6 Saguenay, Quebec, Canada 2 Saint John, New Brunswick (Bay of Fundy) 16 12 St. Pierre and Miquelon *** NEW *** 2 St. John's, Newfoundland 1 2 Sydney, Nova Scotia 2 7
Total 103 120
CCanadaanada / N / Newew E Englandngland HHighlightsighlights a andnd C Challengeshallenges
RRegion’s egion’s HHighlightsighlightsInteresting ports offering a wide variety of cultural, historical, adventure, relaxation, shopping, and delicious regional cuisine
Tours are mostly tailored to the more mature cruise guests, hence offering less adventurous activities than in other ports
New port infrastructure in the Canada / New England region
Portland – Approval of $6.5M bond for new mega-berth for docking
cruise industry’s largest ships
Boston – Opening of $11M new terminal upgrade
Quebec - $1.9M terminal upgrade
Saint John- $4.5M funding to expand cruise berth and passenger
handling capacity
Sept-Iles – Inaugurated new $20M-plus cruise wharf
RRegion’s egion’s CChallengeshallenges
High volume of senior guests as cruises often occur during the fall. Spend can not be as great as in other itineraries.
Region’s weakness in appealing to the family market (Disney’s offer of first 2012 Summer cruise program for Canada will help this)
Overcrowded marquee ports such as Bar Harbor and Halifax; limiting berths and tour activities for larger ships
High port related costs in certain ports
Inconsistency of port infrastructures and guest experiences
Making Summer season as popular as the Fall sailings
CCanadaanada / N / New ew EEnglandnglandRRecentecent P Performanceerformance
RRegion’s egion’s OOverall Appealverall Appeal
High guest satisfaction across all ports
Best guest rated cruise region
Great tour partners and outstanding guest services
Very stable cruise destination
RRCCLCCL C Canadaanada / N / Newew E Englandngland PPortort A Appealppeal
Port Name
2009 2010 Bar Harbor, Maine 8.3 8.3 Boston, Massachusetts 7.6 7.9 Charlottetown, Prince Edward Island 8.6 8.6 Halifax, Nova Scotia 8.5 8.4 Newport, Rhode Island 7.7 7.9 Portland, Maine 7.7 7.8 Quebec City, Quebec * 8.8 8.7 Rockland, Maine 7.5 7.5 Saint John, New Brunswick (Bay of Fundy) 8.1 8.0 St. John's, Newfoundland 8.5 8.2 Sydney, Nova Scotia 8.3 8.2
Total 8.1 8.1
RRCCLCCL C Canadaanada / N / Newew E EnglandnglandPPortort S Satisfactionatisfaction
Port Name
2009 2010 Bar Harbor, Maine 8.5 8.5 Boston, Massachusetts 8.2 8.6 Charlottetown, Prince Edward Island 8.6 8.7 Halifax, Nova Scotia 8.4 8.8 Newport, Rhode Island 8.3 8.5 Portland, Maine 8.0 8.4 Quebec City, Quebec * 9.4 9.6 Rockland, Maine 8.3 8.0 Saint John, New Brunswick (Bay of Fundy) 7.8 8.0 St. John's, Newfoundland 7.6 7.7 Sydney, Nova Scotia 8.0 8.3
Total 8.3 8.5
NNewew E. E.CC.A. R.A. Regulationsegulations
E.E.CC.A..A.
E.C.A. regulations affect ships sailing within 200 nautical miles off the coast of the US and Canada
2012 - E.C.A. in effect: Requires ships to burn low sulfur fuel oil or LSFO at a maximum of 1.0% sulfur
Represents increase in fuel costs of 10% over current costs
Compliant fuel not available in many ports
2015 – E.C.A. changes: Sulfur limits increase, requiring ships to burn fuel (Marine Gas Oil – MGO) at a maximum of 0.1% sulfur
New 2015 limits represent 50% increase in fuel costs
CCruiseruise L Lines ines aarere AAddressingddressing E. E.CC.A..A.
Invest in exhaust gas scrubbers: Burn less expensive fuel and clean the exhaust to the equivalent of higher cost fuels set out in the regulations
Technology is currently expensive and not commercially ready for ships
Modify deploymentMinimize number of ships in E.C.A. areasReduce time spent in E.C.A. regions