25 Standout Exhibit Ideas Selected by the E Exhibiting ...theabcshow.com/PDF/2017 ABC Kids Expo...

Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017

25 Standout Exhibit Ideas Selected

by the E3 Exhibiting Effectiveness Evaluation Team By Bob Milam, Deanna Krause CTSM, JillAnn Down & Jefferson Davis

As a value-added exhibitor service, ABC Kids Expo 2017 provided random exhibiting companies with the award winning E3 Exhibiting Effectiveness Evaluation.

While conducting the evaluations, we looked for exhibits throughout the show that displayed

imaginative, creative, and effective ideas and practices. We want to congratulate exhibitors featured and hope all exhibitors look to these ideas as examples of how make your exhibit even more effective.

Note: The ideas are presented in no particular order and are not ranked good, better, best.

They only represent a sampling of effective exhibiting practices observed at ABC Kids Expo 2017. Enjoy!

1


Creative Attention

Grabbing Techniques

2

● Attractive Imagery & Graphics

● Dramatic Lighting

● A/V & Technology

● Unique Exhibit Property

● Attractive In-Booth Promotions

● Outside the Booth Promotions


Jujube

Jujube created a booth in minature (right down to the tiny sized meeting rooms) to highlight their

new product line. This is a clever and creative way to demand attention and highlight a new

product.

3

Creative Attention Grabbing Techniques


Baby Rescue

Impactful visuals clearly tell the product story. Good use of AV and fire rescue themed props to

further draw attention to the danger present, and how their product mitigates the risk. Great multi-

media visual storytelling.

4



WubbaNub

Eye catching product displays like this one,

not only draw visitors attention, but add a

higher perceived value to your products.

Presentation is definitely important.

5


Lamaze

One of the main reasons why people attend

shows is to “See What’s New”. Lamaze

called attention to their new products in a

simple, yet effective way.


Effective Visual Communications

6

● Crystal Clear Value Propositions &

Messaging

● Answering Attendee’s 3 Major

Questions: What – Why - Who

● Effective Promotion of NEW Offerings

● Thoughtful Brand Integration


Joolz

Joolz’ signage was clear, concise and all inclusive, incorporating creative and distinctive brand

appearance consistently throughout the exhibit. Interactive displays and a friendly knowledgeable

staff rounded out the exhibit experience. Very effective.

7



Curve by Cache Coeur

Great job of visual storytelling and creating

an informative demonstration right on the

perimeter of the booth. Grabs attention with

simple, clear graphics, using movement

and drill down messaging with demos.

Water Wipes

Clearly and concisely presented their value

proposition through minimal graphics and

an attention-grabbing benefit-focused

headline that differentiates their product.

8



Moonlight Slumber

Moonlight slumber did a great job of setting

a dreamy mood by using simple glowing

globes to accent their lighting. The restful

color perfectly evoked the stuff of dreams.

Great work.

9


Finn & Emma

Brilliant idea to use natural substances and

natural lighting to highlight the fact that their

products are natural and organic.


Smart Exhibit Access

& Attendee Navigation

10

● Effective Crowd Management

● Effective and Efficient Wayfinding

● Creative Navigation Methods


Twistshake

Amid the sea of pastel booths, a black and

wood “nightclub” with sleek lighting provides a

unique twist, drawing attendees to enter and

investigate. Great overall exhibit design.

Simply Chickie

Based on suggestions from the E3 team,

Simply Chickie’s table was moved from the

front and placed at an angle to better pull

people into the space to engage. This

exhibitor noticed a big difference.

11

Smart Exhibit Access & Attendee Navigation


Nuna

Outstanding signs assist visitors to immediately find and learn about the various products Nuna

carries. The booth felt like a retail store with great visual merchandising. A very impactful way to

help visitors quickly navigate their exhibit and visualize the products in their own stores.

12

Smart Exhibit Access & Attendee Navigation


Engaging & Informative

Presentations & Demonstrations

13

● Visual Support of Key Messages

● One to Many Theater Presentations

● Use of Interactive A/V

● Cool Stations & Kiosks

● Gamification

● Unique Ways of Providing Takeaway

Information for Visitors


Kudo Banz

An engaging in-booth experience is one of the keys to re-inforcing the visitor’s memory about your

company. Kudo Banz made great use of an interactive wall with excellent graphics to encourage

attendees to interact with their product and experience their brand promise.

14

Engaging & Informative Presentations / Demonstrations


People Toy Company

Good job tailoring their product demonstration to highlight how a reseller could use it in their retail

environment. The pull-up banner proves salability. The color coding on the display further

highlights the brand promise, and the product’s value created for the end customer.

15



Sakura Bloom

Terrific theater demonstration given in an

impromptu space with relevant content -- will

draw a big crowd, no matter how small your

company is.

Sago Mini

If a picture is worth a thousand words, why not

bring that picture to life and allow visitors and

kids in to play. A great way to demonstrate

your product’s appeal to the ultimate end user.

16



Doona

An automated demonstration shows how the stroller quickly converts to car seat and back. Lights

and movement draw attention. Clear, concise messaging delivers the brand promise.

17



Effective Staffing Practices

18

● Easy to Identify Staff Apparel or

Identification

● Cool & Creative Staff Apparel

● Impressive Staff Behaviors


E3 Publishing

What better way to get visitors to “pause”

and look at your doggie-themed booth than

to outfit yourself in a dress with “paws”.

Outstanding.

Showaflops

This exhibitor wanted to show off their

footwear for the shower. So they decided to

bring the shower to life. Great imagination

and great exhibiting.

19



Posh Pushers

Fantastic use of matching apparel to

reinforce brand identity, as well as

communicate what the company does.

Pals Socks

Mismatched socks! What a crazy concept.

Kids love to be crazy and this booth

embodied that craziness right down to the

footwear of the staff. Excellent job.

20



Before and After:

Effective Changes Exhibitors Made

21


Snap Dragon

Snap Dragon arrived at the show, and were confused about how to present their messages as

part of a larger pavillion area, They completely rearranged the orientation of their corner area, after

recommendations were suggested by the E3 evaluation team.

22

Before and After: Effective Changes Exhibitors Made


In-Line Success:

Small Booths that Rock!

23


Clean Kids Naturally

A bubble machine!! What a fun, colorful and

attention grabbing way to demand that

visitors notice your small exhibit.

24

In-Line Success: Small Booths that Rock!

Snow & Arrow

An outstanding example of a unique product

and company presentation. Snow & Arrow’s

warm colors definitely stood out.


Lacti-Cups

Lacti-Cups kept their messaging clear and concise. They supplemented these messages with

video, aptly subtitled to explain product features and benefits when their staff was occupied. They

also used light and movement to highlight product demos. This little exhibit definitely rocked !

25

In-Line Success: Small Booths that Rock!


Thank You for Exhibiting at ABC Kids Expo 2017!

Mark your calendar now for the upcoming ABC Kids Expo 2018

And be sure to bring your creativity and excellent execution

so we can feature your exhibit in this report next year!

Your Evaluation Team:

Deanna Krause, Bob Milam, Jefferson Davis, Jill Ann Down

26

25 Standout Exhibit Ideas Selected by the E Exhibiting ...theabcshow.com/PDF/2017 ABC Kids Expo...

Documents

Transcript of 25 Standout Exhibit Ideas Selected by the E Exhibiting ...theabcshow.com/PDF/2017 ABC Kids Expo...