36 Standout Exhibit Ideas Selected by the E Exhibiting … · 2018-03-13 · Competitive Edge:...

Competitive Edge: Stand-Out Exhibit Report ASD Market Week

36 Standout Exhibit Ideas Selected

by the E3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis, Bob Milam, and Jill Ann Down of Competitive Edge

As a value-added exhibitor service, ASD Market Week provided new exhibiting companies with a complimentary E3 Exhibiting Effectiveness Evaluation.

While conducting the evaluations, our evaluators looked for exhibits throughout the show that

displayed imaginative, creative, and effective ideas and practices. We hope all exhibitors look to these ideas as examples of how make your exhibit even more effective.

Note: The ideas are presented in no particular order and are not ranked good, better, best.

They only represent a sampling of effective exhibiting practices observed at ASD Market Week. Enjoy!

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Creative Attention

Grabbing Techniques

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● Attractive Imagery & Graphics

● Dramatic Lighting

● Unique Exhibit Property

● Attractive In-Booth Promotions

● Outside the Booth Promotions


L.A. Colors

Dramatic backlighting, video screens, and downlighting helped L.A. Colors present an upscale

image of a very large product line. The polished black surfaces with white walls served to perfectly

complement the colorful nature of their product lines. In essence, the exhibit did not upstage the

products -- but just look at how dramatic it is!!

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Creative Attention Grabbing Techniques


Force Fluid

Force Fluid’s clean sleek modern exhibit

perfectly reflected the nature of their product,

an upscale Executive desk toy. Dramatic

spotlighting drew attention to the hands-on

demonstration area, which was perfectly

positioned at the right height for visitors to

participate in the experience.

Cool Glow Novelties

Controlling the ambient environment is a key to

many companies’ success in a brightly lit

exhibit hall. This is especially true if you sell

products that must be viewed in lower light to

appreciate what they can do. Cool Glow used a

canopy to effectively cut down the ambient light

and make their products shine by comparison.

4



Manage By Stats

Manage By Stats wanted to

attract FBA Sellers - so they

added that sign to their

exhibit. This helped visitors

self-qualify themselves.

Gooby Pet

This maker of pet harnesses

and leashes carried their

branding right into their

architecture with dog house

style product displays.

My Audio Pet

This booth is an excellent

example of how to use

colorful imagery, clear

messaging, and excellent

space utilization to create an

inviting environment to learn

more about their products.

5



ANGIE

The human eye is naturally attracted to

light. Angie did an excellent job of using

lighting to not only grab visual attention, but

also defined their space with colorful backlit

tower signs on all four corners of their

booth.

STASH CBD

Here’s another GREAT example of using

colorful backlit fabric to quickly communicate

who you are and what you sell.

By placing the counters off to the sides, they

also made it easy for visitors to enter their

space.

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Effective Visual Communications

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● Crystal Clear Value Propositions & Messaging

● Answering Attendee’s 3 Major Questions:

What – Why - Who

● Effective Promotion of NEW Offerings

● Thoughtful Brand Integration

● Smart Use of Top Tier Signage


Hallmark

Crystal clear messaging in three distinct visual levels -- spoke directly to the needs of the visitors.

● Level #1 - the name of the company, “Hallmark Gold Crown”

● Level #2 - the desired outcome of visiting their exhibit, “add this to your store”

● Level #3 - how Hallmark would support you if you chose to do this: “Store Design & Sales

Support, Low Investment, Small Footprint, etc.”

The path to partnering with this company is clearly mapped out for every visitor before they

engage in conversation with the exhibit staff. VERY EFFECTIVE.

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Stems & Gems

In the Cash & Carry jewelry section at ASD, Stems & Gems stood out for three reasons:

1. Their sign distinctly stated their purpose and their exhibit decor supported this.

2. A large visible sign promoted their owner’s appearance on Kathy Ireland’s Modern Living.

3. Prices were clearly marked and products grouped by color, so visitors could easily navigate

and find the price range they were looking for.

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Card Connect

Highlighting a major pain point of most

retailers -- and doing it clearly, concisely and

with a positive spin -- is a sure fire way to

selectively attract visitors with that specific

issue. Card Connect effectively places the

question in visitors’ minds, “How can you help

me with that problem?”.

Fun Express

“When it comes to fun, we’re all

business”. This is a tagline that

resonates with many retailers,

especially those who are looking for

companies to partner with for long term

success. Fun Express was still able to

promote all its many SKU’s, but did so

under the banner of “building business”.

10



BASIX of America

In a big show like ASD, buyers don’t

have a lot of time to try to figure out what

is where in a booth. BASIX made is easy

by placing their products on the

perimeter and organizing them by

category with well placed signs.

David and Young

Here’s another example of making it

quick and easy for buyers to find what

they’re looking for. Placing colorful show

special signs with pricing made

navigating the large product selection in

this booth easy for buyers.

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Smuggle Your Booze

The name says it all -- and

definitely stops visitors in their

tracks. If you’ve got a simple

idea and it’s a good one, there’s

no need to make things

overcomplicated. Smuggle Your

Booze kept things simple - and

fun.

Seller Bench

Bold guarantees -- not many

companies have the

confidence to stand behind

what they do, but that’s

exactly the message Seller

Bench shouts to their

visitors.

Three Jerks Jerky

The tag line says, “ The

Original Filet Mignon of

Jerky”. A bold claim from

this exhibitor which sets his

product apart. He’s

obviously proud of his

product -- and not afraid to

say so.

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SHOLDIT

Because buyers want to

know that your product will

sell, when you’ve received

national PR, showcasing the

media outlets that have

featured your product is a

smart strategy to build buyer

confidence.

MIKA Accessories

Sometimes exhibitors allow

nearby booth graphics to

visually enter their space.

MIKA did a great job of

controlling their sightlines with

a large header that wrapped

around the top of the booth.

This also gave the effect of re-

creating their own retail store.

BX

Fabric backdrops with

aluminum extrusion have

become a low-cost way to

present a high-quality

image. BX took it one step

further by perfectly placing

the five points of their value

proposition to buyers.

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Engaging & Informative

Presentations & Demonstrations

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● Hands-on Experiences

● Unique Seating

● Visual Support of Key Messages

● Use of A/V

● Good Visual Merchandising

● Creative Stations & Kiosks


The Wire Protector

The large black backdrop and perfect placement of colorful product images did a

great job of grabbing attention and letting visitors know what the product was.

This might have been one of the most innovative product presentation techniques we saw in the entire show. They wrapped their table with fabric, turning it into a demonstration station with product messaging printed on the table. Super Innovative!

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Engaging & Informative Presentations / Demonstrations


Tek Universe

Inventors of the “Dream Creator 3D Pen”, Tek

Universe effectively used a TV monitor and a

live artist to showcase how their product

worked. Their demonstrations were so

interesting and involving, it was difficult to

approach the exhibit through the crowds -- so

the tall mounted TV delivered their message to

visitors waiting in the aisle.

Beauty Creations

Cool furniture supporting both your brand

image and your in-booth experience can

create a carefully crafted value in the mind of

the visitor. Beauty Creations’ great use of

pink, black, white and gold, coupled with

ornate visitor chairs, made their visitors feel

like royalty.

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Happy Boa

Happy Boa is a relatively new company

building its customer and awareness base. To

extend the campaign from the ASD Show,

they invited visitors to take a “selfie” and tweet

about it to their followers. This activity will lead

them to a post-show engagement campaign

and contest from Happy Boa -- leveraging

today’s contacts into tomorrow’s followers.

Relevant Play

Relevant Play’s “Mad Matter” is a semi liquid

sand that holds its shape, allowing kids (of

any age) to build with it - like Legos. What

better way to show this off than by elevating a

Sandbox and inviting visitors to jump in and

play.

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AOB Technology Group, Inc.

Buyers like to see how your products

are displayed at the point-of-sale.

This exhibitor did a great job of

using a tiered display case with

spotlighting to make the colorful

products pop off the shelf.

liquid Sci-Glass

This booth used excellent visual

merchandising of their product and

creative placement of colorful well-lit

graphics behind the products to

demand attention and effectively

present their product line.

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MERCANE USA:

Excellent large graphics at all

viewing tiers in this booth left

no question as to what the

product was.

Placing the product in its

open and folded up versions

on the table quickly told the

product story.

THE HANGOUT

The #1 way attendees want

to interact with exhibits is

through demonstrations. This

small booth did an excellent

job of placing the product,

inviting visitors to sit in it. The

well-designed back wall used

quick read bullets to tell the

product story.

Grinder

A picture is worth 1000

words. This very well-

designed booth used large

imagery of the product with

great lighting, AV, and bold

red carpeting. The product

demos were placed near the

aisle and supported with

A/V.

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Effective Staffing Practices

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● Easy to Identify Staff Apparel or Identification

● Cool & Creative Staff Apparel

● Impressive Staff Behaviors


Sistar

An impressive team of exhibit staffers flawlessly demonstrated products and wrote orders in this

compact 10x20 exhibit. Visitors were greeted by professionally hired greeters, then handed off to

demonstration experts, then to Sales reps, who closed the deals. A well rehearsed and prepared

staff turned their exhibit into an act of theater for each visitor.

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Aftercourse Wipes

Booth staff apparel is often an overlooked, but very effective way to grab attention.

This exhibitor used costumed booth staffers with unique and attention grabbing apparel and

bold makeup and hair styles to grab visitors’ attention from the aisles.

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Competitive Edge: Stand-Out Exhibit Report ASD Market Week 23


Line Cutterz

With a new patented product aimed at

the fishing market, Line Cutterz decided

to dress the part, donning Pro Bass

Fishing gear to demonstrate their

unique new idea. Now that’s a great

way to show who the product is

designed for.

Mila Lifestyle Accessories

While this prop is not a real staffer,

placing a life size Marilyn Monroe on the

perimeter in an iconic scene was a real

attention grabber. Also notice the classic

looking imagery in the back with the text

bubble communicating a humorous

message.


Inline Success:

Small Booths that Rock!

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Eco Nuts

Small start-up companies often have trouble

establishing their legitimacy and credibility in

massive competitive jungle of the trade show.

Eco Nuts leveraged their owner’s appearance

on “Shark Tank” which drew instant

recognition and attention from visitors.

LipLidz

Another small start-up company, LipLidz also

leveraged their owner’s appearance on “The

Big Pitch” to establish and build credibility at

ASD. As a new exhibitor to ASD, it’s a smart

way to legitimize your company and brand.

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Inline Success: Small Booths that Rock!

Thank You for Exhibiting at ASD Market Week

Mark your calendar now for ASD Market Week 2018,

MARCH 15-18, LAS VEGAS CONVENTION CENTER.

And be sure to bring your creativity and excellent execution

so we can feature your exhibit in this report next year!

Competitive Edge: Stand-Out Exhibit Report ASD Market Week 26

36 Standout Exhibit Ideas Selected by the E Exhibiting … · 2018-03-13 · Competitive Edge:...

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