MezzoMedia

2015 Issue &Trend

1 2 3

1.

2. !

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4.

1.

2015, !

- -

61%, LTE

50% - 3 , 50%

- TV 1.5

19,160

2011 2012 2013

(PC+Mobile)

3 , 50%

28,480

2014(e)

TV

1.5

18,700

- - ,,

- TV-PC-Mobile ( 64.7%)

4,000

(2014.9 |)

- 82%

, LTE , ...

(2014.12|-)

(2014.3|-)

(2014.11| 3)

2. !

Mobile Only

(Mobile First) (Mobile Only)

Mobile First

Web First PC

Mobile Only

- : (2012 .9)

Mobile Life

e Btv mobile THE LOOK

2011 2012 2013 2014(e)

- : |

17,000

65,596

120,000

6,000

3 , 20

/

-

-

-

-

- Eric Schmidt ( ) , ,

3. , !

- ,

-

4.

O2O O2O (online to offline)

IoT IoT (Internet of Things)

:

- :

:

:

O2O

:

: , ,

, ,

:

On Line

Off

- - - ..

- - PC ..

Line

1. , !

2. MCN

3.

4. &

1. , !

- (LTE , N- ) - : CF - : UCC 1

2000 2010 ~ 2014 ~ 2000 CF Viral & UCC Fun & Story Interaction & Real Time

- - TV CF , 1

- , - 1 , UGC

- CF - UCC

- - UGC

http://www.youtube.com/watch?v=er-HyZWhkT4http://www.youtube.com/watch?v=fkxPTNcLxpEhttp://www.youtube.com/watch?v=egZTwuio-Rwhttp://www.youtube.com/watch?v=rg74NzJlGp0http://www.youtube.com/watch?v=rx2whStnQsk

2. MCN

- MCN

- : &/ &TV/ &3

- : CJ E&M, TV, TV MCN (Multi Channel Networks) 1

- MCN

-

- 70

- 1

-

-

-

MCN , ! 1

| BJ ( 100)

| UGC ( 130)

-

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3.

- , - / , ,

()

,

+

! (Yes/No )

click

http://youtu.be/n36ObIe1b2Uhttp://www.buzzfeed.com/pepsi/what-should-you-do-this-summer

4. &

- (Push) - , , ,

() ,

| - Journey

, ,

| LG Social LG

SNS , ,

- http://www.coca-colacompany.com - http://social.lge.co.kr

- - ,

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APP

- , ,

!

1. RTB

2.

3.

4.

1. RTB

- , , , RTB - , RTB

RTB(Real Time Bidding)

RTB

- 2014 7 - ,

RealView

- DDN, ad@m

, RTB '

RTB , DSP RTB

. 2015

/ RTB

DSP Click

, MediaMath

DSP MediaCube (2014.6)

_ RTB DSP, SSP Click

- DDN-2014 7, ad@m-2015 22() - PC

-

- 2014 7 - , 3,000

http://www.slideshare.net/MezzoMedia/mezzo-media-dspwithttd201407http://www.slideshare.net/MezzoMedia/mezzo-media-dspwithttd201407http://www.mezzomedia.co.kr/dsp-dictionary/http://www.mezzomedia.co.kr/dsp-dictionary/

2.

- (2014.9) - PayPal, Alipay , IT

Global

2015 ( )

2014 PG

, ,

IT

NFC ,

-

- IT , , PG

- (, ), LG U+ (), (K)

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3.

(Omni-Channel) /

GPS

.

Big

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3.

CU

,

CU CU

,

,

,

,

4.

- - , , - 2015 Health & Fitness

, Health & Fitness

(T) 2014 11

2014 11

- - SKT : 25,000 - KT : 1

-

- : Apple Watch health and Fitness

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- , LG, ,

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2014 MezzoMedia