O2O Online to Offline Retail
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Transcript of O2O Online to Offline Retail
O2O RETAILonline to offline
Overview and Solutions-- Zaid Abbasi
Why O2O ?Market: 98% retail is still
offline.
Shopping is traditionally a leisure activity and not just
product search.
Connecting the Online Digital World to the Offline Physical
World.
Individual Problems
NO physical touch and feel of the productproduct does not meet the customer's expectations
E-commer
ce Difficult search and curation.
Higher costs
Physical Retail
Bring together to solve the problems
Customers are looking for solutions and not just products
What do I wear for the party?What to match with this dress?What is in trend?How does this fit me?
Solve customer problems and inspire purchase
Online from peers/experts/fee
ds• Eg : Social
discovery• (popxo/roposo)
At the stores by Vendors/staff
• Interactive staff found at The Collective
Product Solutions
Enhance User Experience and engagement
Need to create customer retention by engaging customers efficiently.
Online: on the app
Offline: At the store
On the App
Working on a platform based model rather than
listing
User profile : searches/purchases/likes
/create story/upload photos from stores
Action buttons in app : eg. Double tap to like
News feed from peers/follows
At the Store
• Online presence/customer interaction
Empower stores
• 70% of sale is from return customers. Create database of customer history.
Customer relationshi
p managem
ent
Marketing Solutions
Help people shop : occasion/matching/advice/trendsCustomer interaction : new launches/ what they were looking for is now availableaugmented reality
Customers market you: eg. Discount for check-in/
recommendation
User Generated Content :
#trialroomselfie
Trial rooms designed by
Incentivise recommendati
ons
Personalised offers
Offers based on customer loyalty
College fests promotions
Which spaces do we target?
Apparel / home décor
Tailor made
clothing
Direct to home
sales
Thank you