12 & 13 November 2018

Hotel Casuarina @ Meru Ipoh

Perak Darul Ridzuan

Online-to-Offline (O2O)

A Better Way to Pay

2018“Tomorrow – The Insight of

Toll Highway Industry”

What is O2O?Online-to-Offline Business Model

2

• Have we ever searched for online information before we

physically go to a store? Nowadays, the answer to this

question is probably yes.

• Multiple analyses and studies have proven that this is a habit

for more than 75% of consumers1

1 source: http::/www.consumerbarometer.com

• Originated in the Retail Business Segment, the

O2O model fundamentally is about merging

online and offline customer behavior.

Looking for itineraries

Finding out the operating hours

Looking for reviews and ratings from peers

Availability of products at the local stores

Promotions at the local stores or restaurant

Touch ‘n Go O2O Business ModelOnline-to-Offline Business Model for Transportation

3

• Touch ‘n Go O2O Business Model for Transportation is about merging the “online” reload experience while maintaining

the existing “offline” usage experience at the Toll Lanes, Transit Gates and Parking Sites.

• The online component should be centralized whereas the offline components should be distributed.

Online

Components

O2O Platform

Offline

Components

Touch ‘n Go E-Payment Platform

4

O2O Use-cases Implementation Plan

ABT Tolling Pilot Nov 2018

Nationwide Q1 2019

ABT TransitQ3 2019

Transit QR POC Completed

Q3 2019

ABT ParkingQ1 2019

Parking

RFID/QR

Q4 2019

RFID TollingPilot On-Going

Commercial Q1 2019Taxi QR

Live

Touch ‘n Go E-Payment PlatformRadio Frequency IDentification Tag

Commence implementation in

Q4 2017 for exempt vehicles

starting with Klang Valley police

cars. Includes the e-payment

component which is being used

for Government’s Vehicle Entry

Permit (VEP) and Road Charges

payment for foreign vehicle

entering Malaysia. Currently,

under testing by JPJ at

Singapore border.

Klang Valley Open Toll RFID

Pilot Implementation On

Going

5

Touch ‘n Go E-Payment PlatformQR Code payment at Transit Rail

Started development in December 2017, the POC for Quick-Response (QR) Code

payment at the gate (Transit QR) at 7 Prasarana stations is under public testing. This

new product will allow users to pay for their fare via eWallet Transit QR at the gate

itself.

6

The Convergence of Old and NewThe first step ….

7

Introduced a new feature in August 2018 which allows users to check the

Card Balance and Card History from the Mobile App.

The Convergence of Old and NewAccount Based Transaction (ABT) - Combining the Touch ‘n Go eWallet and Touch ‘n Go card functionalities

8

+Improving 20-year old

technology through

new-age solutions

Providing an alternative to

users that have been

demanding for online

reload option for the

contactless smart card

No more long queues at reload

points; reload the Touch ‘n Go

eWallet on-the-go

No more additional fees

for reloads

No more dormant fees

Account Based Transaction (ABT)Phase 1 - Touch ‘n Go eWallet and Touch ‘n Go card for Toll Payment

9

Account Based Transaction (ABT)

10

Consumer Engagements for Toll Payment

Poster Flyers

Universal ABT Business ModelMoving Forward Target

11

0303

Link TNG card

to eWallet,

check card

balance

August

2018

Klang Valley

Open Toll Plazas

Go-live

November –

December 2018

February

2019

2019

COMPETITION SUCCESS

Nationwide

Toll Plaza Go-

Live

Transit and

Parking

Implementation

60%+

Targeted TNG

Card base

conversion

Touch ‘n Go DashboardsCard Dashboards vs eWallet Dashboards (as at October 2018)

12

TRANSIT & RETAIL

TOLL & TRANSIT

TOLL & RETAIL

TOLL & PARKING

TRANSIT & PARKING

TOLL Only

TOLL HOURLY TRANSACTION TREND

RAIL HOURLY TRANSACTION TREND

BUS HOURLY TRANSACTION TREND

12-MONTHS CROSS SECTOR USAGE ANALYSIS

2018 USAGE TREND ANALYSIS

RETAIL ACQUIRING INDICATORS

AVERAGE DAILY

TRANSACTION VOLUME

5,208,476

AVERAGE DAILY

TRANSACTION VALUE (RM)

19,005,543

TOTAL RFID PILOT USER

21,440

SMALL MEDIUM

ENTERPRISE

(SME)

MERCHANTS

7,512

THIRD-PARTY

ACQUIRER

(TPA)

MERCHANTS

13,195

MONTHLY ACTIVE CARDS

7,703,718TOTAL ACTIVE CARDS

22,006,293

TOTAL ACCOUNTS LINKED TO

TNG CARD

355,000

TOTAL REGISTERED

ACCOUNTS

1,183,000

TOTAL TNG CARDS LINKED

475,000

Modernization of Traditional BusinessE-Hailing meets Street Hailing

13

03

Modernization of Traditional BusinessE-Hailing meets Street Hailing

14

03

THANK YOU

LET’S KEEP IN TOUCH