2014 2015 alabama deca chapter advisor manual

I AM DECA

ALABAMA DECA DISTRICTS

ALABAMA DECA

CHAPTER ADVISOR MANUAL

MAKING CONNECTIONS

SUPPORTING MARKETING AND BUSINESS PROGRAMS OF STUDY

INSPIRING LEADERS

2014-2015ALABAMA DECA

I AM DECA

ALABAMA DECA

WE ARE ALABAMA

DECAALABAMA

DECA

2014-2015 DECA THEME:

“I AM DECA”

With over a 60 year history, DECA has impacted

the lives of more than ten million students, educators, school administrators and business

professionals since it was founded in 1946. Their strong connection with our organization

has resonated into a brand that people identify as a remarkable experience in the

preparation of emerging leaders and entrepreneurs.

DECA’s programs and activities have constantly evolved as we use the latest

technology and apply cutting edge educational research. Our core focus has remained

consistent and is captured in our mission.

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

WHO CAN JOIN? Pictured: Demopolis DECA @ ICDC/Largest State Chapter 2013-2014

DECA members can begin their experience as early as the ninth grade by enrolling in a marketing, finance, hospitality, business management or entrepreneurship course. They can retain their membership in DECA as long as they are actively pursuing courses in one of the content areas. As part of a high school chapter, DECA members can take full advantage of DECA activities while preparing themselves to be college and career ready upon graduation.

High school students join DECA through their high school chapter, often advised by a faculty member responsible for course content in one of the related career areas. High school chapters are recognized and chartered by the state or provincial association.

DECA membership is open year-round; however, members and advisors should note eligibility deadlines to participate in conferences and competitive events. The deadline for all DECA International Career Development Conference competitors is March 1.

WHAT'S IN IT FOR THE TEACHER?Simply, DECA brings your classroom to life and gives you the tools to promote your program, enrich your classroom using instructional tools, extend learning beyond the classroom and enhance your teaching skills.

DECA can help attract your ideal students. DECA brings visibility for your program. DECA connects you with a network of 5,000 teachers with similar interests and course

assignments. DECA's business partners provide local, state and international assistance.

ACTIVATE YOUR CHAPTERIN THREE EASY STEPS

JOIN> REQUEST TO CREATE A DECA CHAPTER Complete the

http://www.decaregistration.com/hs/NewChapter.aspx online form to create a new DECA chapter. We’ll automatically send to your school a chapter starter kit. Your contact information will also be shared with your state advisor, who is a great resource to connect you with local and state activities, and mailto:christopher_young%40deca.org?subject=DECA%20%7C%20New%20Chapter Christopher Young with DECA, who works with new chapters and advisors.

> CONNECT WITH YOUR STATE ASSOCIATION Introduce yourself to your state advisor, who provides communication and leadership in your state. Ask them to help you identify a DECA chapter advisor to mentor you.

> MEET WITH YOUR ADMINISTRATION During a meeting with your administration, discuss the benefits of DECA, creation of a DECA account, travel requirements, acquiring transportation and funding, and including DECA activities on your school calendar.

> ENROLL IN DECA’S ONLINE MEMBERSHIP SYSTEM Use your username and password to login to DECA’s http://www.decaregistration.com/hs/ online membership system . By November 15 and March 1, submit your member names and http://www.deca.org/_docs/membership-attachments/DECA_Dues_List.pdf state and national dues on DECA’s http://www.decaregistration.com/hs/ online membership system . Some states/provinces have earlier membership deadlines for competitor eligibility.

ORGANIZE> IDENTIFY THE PROGRAMS AND ACTIVITIES YOU WILL USE IN YOUR CLASSROOM Review the

“http://www.deca.org/_docs/publications-attachments/DECA_ViewBook.pdf Bring Your Classroom To Life” viewbook for an overview of DECA’s learning programs and activities.

> DEVELOP A CHAPTER CONSTITUTION Visit the DECA website for a http://www.deca.org/_docs/chapter-resources/DECA_Suggested_Constitution.doc sample constitution that your chapter can amend as your chapter grows.

> SELECT A STUDENT LEADERSHIP TEAM Your chapter constitution helps determine which leadership positions your chapter will select and the process for selection.

> CREATE A PROGRAM OF WORK INCLUDING A BUDGET AND CALENDAR OF EVENTS Simply, a http://www.deca.org/_docs/chapter-resources/DECA_POW_Template.doc program of work lists all of your chapter activities, including budget information, people involved and dates/deadlines. This guides your chapter for the year. Download the http://www.deca.org/_docs/about-attachments/DECA_calendar.pdf calendar of events for 2010-2011.

PROMOTE> INTRODUCE DECA TO YOUR STUDENTS Use the “Introducing DECA” lesson plan that introduces DECA to your

members using the http://www.thinkcybis.com/media/player_wide.cfm?video=DECA2010-7&title=DECA%20PROMOTE promotional video , http://www.deca.org/ website and other resources.

> ENGAGE MEMBERS BY PUBLICIZING CHAPTER EVENTS Involve your members in DECA chapter activities and promote them to all of your students, teachers, administrators and community.

> BUILD YOUR CHAPTER MEMBERSHIP Implement http://www.deca.org/_docs/chapter-resources/DECA-Recruitment101.pdf strategies for building your chapter membership .

http://www.deca.org/_docs/chapter-resources/DECA-Recruitment101.pdf

http://www.deca.org/_docs/chapter-resources/DECA-Recruitment101.pdf

http://www.deca.org/

http://www.thinkcybis.com/media/player_wide.cfm?video=DECA2010-7&title=DECA%20PROMOTE

http://www.thinkcybis.com/media/player_wide.cfm?video=DECA2010-7&title=DECA%20PROMOTE

http://www.deca.org/_docs/about-attachments/DECA_calendar.pdf

http://www.deca.org/_docs/chapter-resources/DECA_POW_Template.doc

http://www.deca.org/_docs/chapter-resources/DECA_Suggested_Constitution.doc

http://www.deca.org/_docs/chapter-resources/DECA_Suggested_Constitution.doc

http://www.deca.org/_docs/publications-attachments/DECA_ViewBook.pdf

http://www.decaregistration.com/hs/

http://www.deca.org/_docs/membership-attachments/DECA_Dues_List.pdf

http://www.decaregistration.com/hs/

mailto:[email protected]?subject=DECA%20%7C%20New%20Chapter

mailto:[email protected]?subject=DECA%20%7C%20New%20Chapter

http://www.decaregistration.com/hs/NewChapter.aspx

2014-2015 STATE ACTION TEAM

STATE PRESIDENT

Krista [email protected] High School of Clay County1 Bob Riley DriveLineville, AL 36266

STATE VICE PRESIDENT

Heidi [email protected] High School4800 McAdory School RoadMcCalla, AL 35111

DISTRICT 1 AND 2 VICE PRESIDENT

Jackson [email protected] High School4800 McAdory School RoadMcCalla, AL 35111

DISTRICT 3 AND 4 VICE PRESIDENT

John David [email protected] High School of Clay County1 Bob Riley DriveLineville, AL 36266

mailto:[email protected]



2015 2015

Mon. Tue. Wed. Thu. Fri. Sat. Sun.

JLDC REGISTRATION BEGINS

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

Piper Jaffray Survey -begins

MDA TelethonABC (9-11p.m.)

note

s

ELECT NEW OFFICERS AND START CHAPTER MEMBERSHIP CAMPAIGNS


1 2 3 4 5 6 7Stock Market Game-start

8 9 10 11 12 13 14

15 16 17 18 19 20 21

Piper Jaffray Survey-ends

2015 2015

note

s


State CDC T-shirt Design Contest - begins

1 2 3 4 5 6 7Virtual Business Challenge I Registration

8 9 10 11 12 13 14DUE: CHAPTER STATUS REPORT*

15 16 17 18 19 20 21

2015 2015

note

s

CLICK TO ACCESS: CHAPTER STATUS REPORT

Sun. Mon. Tue. Wed. Thu. Fri. Sat.

1 2 3 4 5 6 7Deadline: JLDC RegistrationIssue State Officer Applications

8 9 10 11 12 13 14DECA Idea Challenge -Begins

State T-shirt Competition and Virtual Business- Ends

Initial Online Membership Dues Deadline

15 16 17 18 19 20 21JLDC Sheraton Birmingham

JLDC Sheraton Birmingham

DECA Idea Challenge Entries Due

The Ultimate Power Trip-Washington,D.C.Innovations and Entreprenrship Conference (21-23)

The Ultimate Power Trip-Washington,D.C

The Ultimate Power Trip-Washington,D.C

State CDC Registration -Begins

2015 2015

http://form.jotform.us/form/41914197149158

note

s

NOVEMBER IS DECA MONTH


See due dates below.

Online voting: State CDC T-shirt Contest

Online voting: State CDC T-shirt ContestNew York Exp. I

Online voting: State CDC T-shirt Contest New York Exp. I




1 2 3 4 5 6 7Online voting: State CDC T-shirt Contest



New York Exp. II


New York Exp. II


New York Exp. IIStock Market Game -Ends


New York Exp. II


New York Exp. II

8 9 10 11 12 13 14Online voting: State CDC T-shirt Contest


15 16 17 18 19 20 21

2015 2015

Note

s

Dec 1: Community Service Campaign, Honorary Life Membership Award and Outstanding Service Award Application Packet, and Global Entrepreneurship Week Campaign - Due


1 2 3 4 5 6 7Virtual Business Challenge II - Begins

8 9 10 11 12 13 14School-based Enterprise Documentation and Student Scholarship Appl. - Due

15 16 17 18 19 20 21State CDC Registration – Ends

Outstanding Advisor Award Application and State Recognition Projects -DUE

Online Test Training for Proctors/Advisors

Deadline: State Conf. Participant Substitutions Practice for Online Testing - begins

Practice for Online Testing

Practice for Online TestingEmerging Leader Honor Award – Postmark Deadline

2015 2015

Note

s

2015 2015Sun. Mon. Tue. Wed. Thu. Fri. Sat.

DECA State Online Testing

DECA State Online TestingSubmit State Officer Application(s)State Recognition Projects

DECA State Online TestingAdvisor Hall of Fame Applications – DueSports and Entertainment Marketing Conference

DECA State Online TestingSports and Entertainment Marketing Conference

DECA State Online TestingSports and Entertainment Marketing Conference

Sports and Entertainment Marketing Conference

1 2 3 4 5 6 7Sports and Entertainment Marketing Conference

Written Events -Due

Final State DECA Payment -Due

8 9 10 11 12 13 14DECA STATE CDC

DECA STATE CDC

15 16 17 18 19 20 21Piper Jaffray Survey

note

s

FEBRUARY IS CAREER AND TECHNICAL EDUCATON MONTH

2015 2015Sun. Mon. Tue. Wed. Thu. Fri. Sat.

See due dates below.

Advocacy Campaign and Advisor Scholarship Applications -Due

National Officer Candidate Applications -Due

1 2 3 4 5 6 7

8 9 10 11 12 13 14DECA ICDC Registration and Rooming List

15 16 17 18 19 20 21

note

s

March 1: ICDC Competitor’s Final Membership Eligibility, Association Administrator of the Year Award Recipients, Association Chapter Advisor of the Year Award Recipients –Due.

2015 2015Mon. Tue. Wed. Thu. Fri. Sat. Sun.

1 2 3 4 5 6 7Piper Jaffray Survey - Ends

8 9 10 11 12 13 14

15 16 17 18 19 20 21DECA ICDC DECA ICDC

DECA ICDC DECA ICDC

note

s1. DECA Problems @DECAproblemss Feb 12

“You know you're in DECA when subliminal advertising isn't subliminal anymore”

2015 2015Mon. Tue. Wed. Thu. Fri. Sat. Sun.

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

note

s

Alabama DECA State Career Development ConferenceFebruary 19-20, 2015

SHERATON BIRMINGHAM HOTEL2101 RICHARD ARRINGTON JR. BOULEVARD NORTH

BIRMINGHAM, AL 35203

COMPETITIVE EVENTS LEADERSHIP TRAINING EXHIBITS ENTERTAINMENT

Important State Career Development Conference Facts & Deadlines:Who: All Affiliated DECA Advisors & Student Members (Membership required for registration)When: February 19-20, 2015Where: Sheraton Birmingham Hotel ($119.00 plus tax per room/per night)Registration Cost: Student $50.00 / Advisor $45.00 Late Registration: Student $60.00 / Advisor $55.00Chaperone and Non-Competitor Registration: $45.00Housing Deadline: February 4, 2015Written Events Deadline: February 10, 2014 (due in the state office)

COMPETITIVE EVENTS:

Principles of Business & Administration Events Individual Series Events Team Decision Making Events Business Operations Research Events Chapter Team Events Marketing Representative Events Professional Selling Events Business Management & Entrepreneurship Events

ONLINE EVENTS: Virtual Business Challenge Retail Virtual Business Challenge Sports

COMPREHENSIVE CONSENT FORM Alabama DECA Page 1 of 2 _____________________________________ __________________________________________ School Student Name _____________________________________ __________________________________________ Advisor Student: area code/phone number _____________________________________ __________________________________________ Name of Emergency Contact Emergency Contact: area code/phone number Information: Complete all information for each DECA member prior to attending any region, state, or international DECA conference. This form must be on file with each local chapter advisor and with the local school system administration within two weeks of paying membership dues and be retained for one calendar year. Additionally, the DECA advisor MUST bring a complete form for each participant to each region, state, and international conference. Completion and signing of this document indicates that the student, parent or guardian, and school administrator have read this form and approve its contents. Completing and signing of this document provides consent for: 1. Student travel, to and from, and attendance at conferences specified below 2. Emergency medical treatment 3. Student abiding by the Conference Code of Conduct and Dress Code 4. Waiver of Liability

Philosophy: It is a privilege and honor for a student to attend local, region, state and international DECA conferences. As such, each student represents his/her school, community, and family as a young business professional. Students are expected to follow all Rules and Regulations stated herein. In cases of uncertainty, the student should confer with his/her advisor prior to acting, since ignorance of Alabama DECA rules is not an acceptable excuse. Advisors, chaperones, and state staff assume the responsibility of enforcing Rules and Regulations to ensure, to the greatest degree possible, the safety and wellbeing of the student. Conferences: Consent and approvals, indicated by the signing parties, are applicable to the following activities: 1. Alabama Career and Technical Student Organization Joint Leadership Development Conference; 2. National DECA Southern Region Leadership Development Conference (SRLC) 3. Alabama DECA State Career Development Conference 4. International DECA Career Development Conference

Travel and Attendance: As indicated by my signature on the following page, I give my son/daughter permission to travel to/from and attend the conferences referenced on this form. Conduct and

Dress Code: As indicated by our signatures on the following page, we have read and will abide by the Conference Code of Conduct and the Dress Code.

COMPREHENSIVE CONSENT FORM Alabama DECA Page 2 of 2 __________________________________ ___________________________________ Advisor Student Name As indicated by my signature below, I ______________________________, __________________________ (Name of parent/guardian) (Relationship)

of ______________________________________________, _____________, (Student) (age)

of ______________________________________________________________________________________ (Complete home address) hereby authorize in advance the advisor or State DECA Staff to secure the services of a physician or hospital and to render payment for the expenses connected to necessary services in the event of an accident or illness involving ______________________________________________________ Student Name while traveling to and from and while attending all DECA activities. Waiver of Liability: As indicated by our signatures below, we hereby, on behalf of ____________________________ Student Name absolve and release the school officials, the DECA chapter advisor(s) and the assigned State DECA Staff from any claims for personal injuries or illness which might be sustained while my son/daughter is in route to and from or while attending the DECA conference. _________________________________ ____________________________ Student Signature Date _________________________________ ____________________________ Parent/Guardian Signature Date _________________________________ ____________________________ Advisor Date _________________________________ ____________________________ Administrator Date _________________________________ ____________________________ Insurance Company Name Policy Number

CONSENT AND RELEASE-MINOR

____________________________ (Print Student’s Name) I hereby grant consent, authority, and permission to ALABAMA DECA and to those acting with the authority of that organization, to use, reuse, publish, republish, the name, statements or comments, likeness, picture, photographic image, or videotape or electronic image, or videotape or electronic image of the minor (under the age of 19 years) below, in whole or in part, or composite or distorted, without restriction as to changes or alterations, without prior approval, in conjunction with original or reproductions in color or otherwise, in printed or electronic form, made though any medium or media, for illustration, promotion, advertising, trade, or any other purpose whatsoever. I understand and agree that I will not receive any compensation for the use consented to herein. I hereby release, and discharge all persons acting under the consent granted above from all liability, cause of action or claim civil or criminal, by virtue of any distorted or use, intentional or otherwise, that may occur or produced in the taking or subsequent processing or publication of my name, statements, comments, or the images covered herein. I hereby warrant that I am of legal age and have the right to contract, consent, or grant release for the minor in the above regard. I also warrant that I have read the above consent and release, prior to its execution, and that I am fully familiar with the contents thereof. This consent and release shall be binding upon me, my heirs, legal representatives and assigns. _______________________________ _______________________________ SIGNATURE OF WITNESS PARENT/GUARDIAN/CUSTODIAN _______________________________ _______________________________ DATE SIGNATURE

_______________________________ DATE

_______________________________ MINOR

_______________________________

DATE

ALABAMA DECA STATE CONFERENCE

DRESS CODE

DECA’s Board of Directors has developed the following official dress standards for the Career Development Conference. Students, advisors, and chaperones must follow the dress code.

Two (2) points for each dress code infraction will be deducted from participant’s total score.

Professional attire acceptable for official DECA activities include:

Males

Business suit with collar dress shirt, and necktie orSport coat, dress slacks, collared shirt, and necktie orDress slacks, collared shirt, and necktieBanded collar shirt may be worn only if sport coat or business suit is wornDress shoes and socks

Females

Business suit with blouse orBusiness pantsuit with blouse orSkirt or dress slacks with blouse or sweater orBusiness dressDress shoesNylons when wearing skirts and dress

Inappropriate attire, for both men and women, includes:

Jewelry in visible body piercing, other than ears Denim or chambray fabric clothing of any kind, overalls, shorts, skorts, stretch or stirrup pants, exercise or bike

shorts Backless, see-through, tight-fitting, spaghetti straps, strapless, extremely short, or low-cut

blouses/tops/dresses/skirts T-shirts, LycraTM, spandex, midriff tops, tank tops, bathing suits Sandals, athletic shoes, industrial work shoes, hiking boots, bare feet, or over-the-knee-boots Athletic wear, including sneakers Hats or flannel fabric clothing Bolo ties Visible foundation garments

GUIDE FOR COMPETITIVE EVENTS

Principles of Business Administration EventsCompetition Levels- State, InternationalOnline Testing- (State competition)Principles of Business Administration Events are designed for first-year DECA members who are enrolled in introductory-level principles of marketing/business courses. Advanced students with multiple course credits in this area are better served in more advanced competitive events. Students who were previously mem-bers of DECA are not eligible for these events. This event has two major parts: a business administration core exam and a content interview with a business executive. The business administration core exam items and the content interview situations are selected from a list of performance indicators identified in the National Curriculum Standards for Business Administration developed by MBAResearch for the Career Clusters® Framework and validated by industry representatives.

The participant will be given a 100-question, multiple-choice, business administration core exam. The participant will be given a written assignment to review. In the content interview the student is asked to explain or demonstrate mastery of a selected group of performance indicators in an interview with an industry representative. In the content interview portion of the event, participants must accomplish a task by translating what they have learned into effective, efficient and spontaneous action. A list of four performance indicators specific to the assignment is included in the participant’s instructions. These are distinct tasks the participant must accomplish during the interview. The judge will evaluate the participant’s performance on these tasks and on follow-up questions. Participants will have 10 minutes to review the assignment and to develop a professional approach to the interview. Participants may use notes made during the preparation time during the interview. Up to 10 minutes are then allowed for the participant to interact with a competent judge and explain the designated concepts.

Participants may not bring printed reference materials, visual aids, etc., to the competitive event. Participants may use a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/smartphones, iPods/MP3 players, iPads/tablets may not be used. Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must be created using materials provided during the designated preparation period. If any of these rules are violated, the adult assistant must be notified by the judge.

The maximum score for the evaluation is 100 points. The presentation will be weighed at twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition.

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS

Event Guidelines

# of Participants Written Exam Prep Time Presentation

TimePerformance Indicators

Sample Exam

Sample Event

DECA Images Resources

Principles of Business Management and Administration

1Business Administration Core Exam

10 mins. 10 mins. PBM PBM PBM PBM

Principles of Finance 1

Business Administration Core Exam

10 mins. 10 mins. PFN PFN PFN PFN

Principles of Hospitality and Tourism

1Business Administration Core Exam

10 mins. 10 mins. PHT PHT PHT PHT

Principles of Marketing 1

Business Administration Core Exam

10 mins. 10 mins. PMK PMK PMK PMK


Team Decision Making EventsCompetition Levels- State, InternationalOnline Testing- (State competition)Each team must be composed of two members of the DECA chapter. Each team member will be given a 100-question, multiple-choice, cluster exam. The scores will be averaged to produce a single team score. Team members will be given a decision-making case study situation involving a problem in a business in the occupational area. A list of seven performance indicators specific to the scenario is included in the participants’ instructions. These are distinct tasks the participants must accomplish during the role-play. Each team will have 30 minutes to study the situation and organize their analysis using a team decision making format. Participants may use notes made during the preparation time during the presentation. During the preparation period, teams may consult only with one another about the situation

Participant teams will meet with the judge for a 15-minute interview. The team will spend not more than 10 minutes, at the beginning of the interview, describing the team’s analysis of the situation given. Both members of the team must participate in the presentation. The judge will spend the remaining 5 minutes questioning the participants. Each participant must respond to at least one question posed by the judge.

Participants may not bring printed reference materials, audio or visual aids, etc., to the competitive event. Participants may use a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/smartphones, iPods/MP3 players, iPads/tablets may not be used.• Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must be created using materials provided during the designated preparation period.• If any of these rules are violated, the adult assistant must be notified by the judge.• The maximum score for the evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam scores. The exam score carries forward into the final round of competition.

TEAM DECISION MAKING EVENTS

Event Guidelines # of Participants Written Exam Prep Time Presentation


Sample Exam

Sample Event


Business Law and Ethics 2

Business Management and Administration Cluster Exam

30 mins. 15 mins. BLTDM BLTDM BLTDM BLTDM

Buying and Merchandising 2 Marketing

Cluster Exam 30 mins. 15 mins. BTDM BTDM BTDM BTDM

Financial Services 2 Finance Cluster Exam 30 mins. 15 mins. FTDM FTDM FTDM FTDM

Hospitality Services 2Hospitality and Tourism Cluster Exam

30 mins. 15 mins. HTDM HTDM HTDM HTDM

Marketing Communications

2 Marketing Cluster Exam 30 mins. 15 mins. MTDM MTDM MTDM MTDM

Sports and Entertainment Marketing

2 Marketing Cluster Exam 30 mins. 15 mins. STDM STDM STDM STDM

Travel and Tourism

2Hospitality and Tourism Cluster Exam

30 mins. 15 mins. TTDM TTDM TTDM TTDM


Individual Series EventsCompetition Levels- State, InternationalOnline Testing- (State competition)An individual series event consists of two major parts: a written cluster exam and a role-playing events. The participant will be given a 100-question, multiple-choice, cluster exam. The participant will be given a written scenario to review. It may indicate a product or service to sell; a merchandising decision; a situation involving communications, human relations, economics or professional development; or a business management consideration. Participants will have 10 minutes to review the situation and to develop a professional approach to solving the problem. Participants may use notes made during the preparation time during the presentation. Up to 10 minutes will then be allowed for the participant to interact with a judge.

INDIVIDUAL SERIES EVENTS

Event Guidelines

# of Participants Written Exam Prep

TimePresentation Time

Performance Indicators

Sample Exam

Sample Event


Accounting Applications

1 Finance Cluster Exam

10 mins. 10 mins. ACT ACT ACT ACT

Apparel and Accessories Marketing

1 Marketing Cluster Exam

10 mins. 10 mins. AAM AAM AAM AAM

Automotive Services Marketing


10 mins. 10 mins. ASM ASM ASM ASM

Business Finance

1 Finance Cluster Exam

10 mins. 10 mins. BFS BFS BFS BFS

Business Services Marketing


10 mins. 10 mins. BSM BSM BSM BSM

Food Marketing 1 Marketing Cluster Exam

10 mins. 10 mins. FMS FMS FMS FMS

Hotel and Lodging Management


10 mins. 10 mins. HLM HLM HLM HLM

Human Resources Management

1

Business Management and Administration Cluster Exam

10 mins. 10 mins. HRM HRM HRM HRM

Marketing Management


10 mins. 10 mins. MMS MMS MMS MMS

Quick Serve Restaurant Management


10 mins. 10 mins. QSRM QSRM QSRM QSRM

Restaurant and Food Service Management


10 mins. 10 mins. RFSM RFSM RFSM RFSM

Retail Merchandising


10 mins. 10 mins. RMS RMS RMS RMS

Sports and Entertainment Marketing


10 mins. 10 mins. SEM SEM SEM SEM


Business Operations Research EventsCompetition Levels- State, InternationalOnline Testing- (State competition)The Business Operations Research Events consist of two major parts: the written document and the oral presentation by the participants. The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points. Each Business Operations Research entry will be composed of one to three members of the DECA chapter. All participants must present the project to the judges. All participants present must respond to questions. The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached), but excluding the title page and the table of contents. The Written Event Statement of Assurances must be signed and submitted with the entry. Do not include it in the page numbering. The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation. The oral presentation may be a maximum 15 minutes in length. The first 10 minutes will include an explanation and description of the project followed by 5 minutes for the judge’s questions. For the presentation, the participants are to assume the role of management trainees in a single-unit or independent operation. The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well the participants respond to questions that the judge may ask during the 5 minutes following the presentation.

BUSINESS OPERATIONS RESEARCH EVENTS

Event Guidelines # of Participants Written Exam Entry Length Presentation Time Sample Event DECA Images

Resources

Business Services 1 to 3 No 30 pages 15 mins. BOR BOR

Buying and Merchandising

1 to 3 No 30 pages 15 mins. BMOR BMOR

Finance 1 to 3 No 30 pages 15 mins. FOR FOR

Hospitality and 1 to 3 No 30 pages 15 mins. HTOR HTOR

Tourism

Sports and Entertainment

1 to 3 No 30 pages 15 mins. SEOR SEOR


Chapter Team EventsCompetition Levels- State, InternationalOnline Testing- (State competition)The project consists of two major parts: the written document and the oral presentation by chapter representatives. The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points.• This is a project for the entire DECA chapter. One to three chapter representatives may participate in the oral presentation. All chapter representatives must present the project to the judges. Each chapter representative must respond to questions.• The body of the written entry must be limited to 30 numbered pages, including an appendix (if an appendix is attached), but excluding the title page and the table of contents.• The Written Event Statement of Assurances must be signed and submitted with the entry. Do not include it in the page numbering.• The chapter representatives may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.• The oral presentation may be a maximum 15 minutes in length. The first 10 minutes will include an explanation and description of the project followed by 5 minutes for the judge’s questions.• The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well the chapter representatives respond to questions that the judge may ask during the 5 minutes following the presentation.

CHAPTER TEAM EVENTS

Event Guidelines # of Participants Written Exam Entry Length Presentation Time

Sample Event


Community Service Project

1 to 3 No 30 pages 15 mins. CSP CSP

Creative Marketing Project

1 to 3 No 30 pages 15 mins. CMP CMP

Entrepreneurship Promotion Project

1 to 3 No 30 pages 15 mins. EPP EPP

Financial Literacy Promotion Project

1 to 3 No 30 pages 15 mins. FLPP FLPP

Learn and Earn Project

1 to 3 No 30 pages 15 mins. LEP LEP

Public Relations Project

1 to 3 No 30 pages 15 mins. PRP PRP


Business Management and Entrepreneurship EventsCompetition Levels- State, InternationalOnline Testing: No online testingThe project consists of two major parts: the written document/prospectus and the oral presentation. See the DECA Guide for a complete description of details for each event:http://www.deca.org/_docs/conferences-competitions/DECA_Guide.pdfBUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS

Event Guidelines # of Participants Written Exam Entry Length Presentation Time Sample Event DECA Images Resources

Entrepreneurship Innovation Plan

1 to 3 No 5 pages 20 mins. ENI ENI

Entrepreneurship Participating-Independent

1 No 11 pages 20 mins. ENPI ENPI

Entrepreneurship Participating-Franchising

1 No 11 pages 20 mins. ENPF ENPF

Entrepreneurship Written

1 to 3 No 30 pages 15 mins. ENW ENW

Entrepreneurship-Growing Your Business

1 to 3 No 30 pages 15 mins. ENGB ENGB

International Business Plan

1 to 3 No 30 pages 15 mins. IBP IBP

http://www.deca.org/_docs/conferences-competitions/DECA_Guide.pdf


Marketing Representative EventsCompetition Levels: State, InternationalOnline Testing: (State competition)This event consists of outlined fact sheets, the cluster exam and the oral presentation. The maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam score. Each event entry will be composed of one to three members of the DECA chapter. Each participant will be given a 100-question, multiple-choice, cluster exam testing knowledge of the BusinessAdministration Core performance indicators and the Marketing Cluster performance indicators. In the case of group entries, the scores of each participant will be averaged to produce a single team score. The body of the written entry must be limited to 11 numbered pages, not including the title page and table of contents. The oral presentation may be a maximum of 20 minutes in length. The first 15 minutes will include a presentation of and defense for the promotion followed by 5 minutes for the judge’s questions. The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well the participants respond to questions that the judge may ask during the 5 minutes following the presentation.

MARKETING REPRESENTATIVE EVENTS

Event Guidelines # of Participants

Written Exam

Entry Length

Presentation Time

Performance Indicators

Sample Exam

Sample Event


Advertising Campaign

1 to 3Marketing Cluster Exam

11 pages 20 mins. ADC ADC ADC ADC

Fashion Merchandising Promotion Plan

1 to 3Marketing Cluster Exam

11 pages 20 mins. FMP FMP FMP FMP

Sports and Entertainment

1 to 3 Marketing Cluster

11 pages

20 mins. SEPP SEPP SEPP SEPP

Promotion Plan Exam


Professional Selling EventsCompetition Levels: State, InternationalOnline Testing: Yes (state competition)Professional Selling Events consist of two major parts: the cluster exam and the oral presentation. The maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam score. Professional Selling Events are for individual participants only. The participant will be given a 100-question, multiple-choice, cluster exam testing knowledge of the Business Administration Core performance indicators and the Cluster Core performance indicators. The participant will organize appropriate information and present and defend a sales presentation to a potential buyer/client. The oral presentation may be a maximum of 20 minutes in length. The first 15 minutes will include a sales presentation and will be followed by 5 minutes for the judge’s questions. The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well the participant responds to questions that the judge may ask during the 5 minutes following the presentation.

PROFESSIONAL SELLING EVENTS

Event Guidelines # of Participants Written Exam Presentation


Sample Exam


Hospitality and Tourism Professional Selling


20 mins. HTPS HTPS HTPS

Professional Selling Event

1 Marketing Cluster Exam 20 mins. PSE PSE PSE

Online Events

Competition Levels: InternationalOnline Testing: No online state testing

OUTSTANDING CHAPTERS REQUIRE

OUTSTANDING ADVISORS

ALABAMA DECA2015 STATE CDC T-SHIRT

DESIGN CONTESTOFFICIAL RULES

Alabama DECA student members

are

invited to unleash their creativity and participate in this year’s State

CDC t-shirt design competition. The winning design will be shown off

at our State Career Development Conference and worn by members

and advisors across the state. The winning chapter entry will receive

one state conference registration at no charge and recognition during

the conference.

1. Each chapter may submit one entry. (Suggested that a local competition determine a single winner—great DECA month activity.)

2. Entry must be the work of a paid member of DECA.3. Entry must represent Alabama DECA and include:

I AM DECA

a. the Alabama DECA state logob. no more than three colorsc. computer-generated or hand drawn (scanned and saved)/formatted as a JPEG file (minimum of

600 dpi) d. this year’s theme: I AM DECA

4. Online voting will determine winner.

USE THE FOLLOWING LINK TO SUBMIT ENTRIES:



(SCHOOL NAME)(DUE: OCT. 15, 2014)

BIC Quality Factor 4.2 (A)Mission: DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.Goals:

PROGRAM COMPONENT: OBJECTIVE ACTION TARGET DATE PEOPLE

INVOLVEDBUDGET CURRICULUM

CONNECTION

PROGRAM COMPONENT:OBJECTIVE ACTION TARGET DATE PEOPLE


CONNECTION



CONNECTION



CONNECTION

We Are…

State Recognition Project2014 - 2015

I AM DECA…WE ARE ALABAMADECA State Recognition Project 2014 – 2015

Diamond Level

Goals to AchieveIncrease membership by 20 or register 50 members in your DECA Chapter by December 1, 2014.Alumni membership or professional membership must be 10 or more by December 1, 2014.Make a $200 donation to MDA.Plan and participate in three promotional activities by November 28, 2014.Ten or more members participate in JLDC and/or Ultimate Power Trip.Ten or more members attend or compete at state DECA CDC.Email/submit I am DECA Chapter pictures for

o I am a Volunteero I am Service Orientedo I am a Business Leadero I am a Competitoro I am a Networker

State Awards: One complimentary State CDC Registration 5 Additional Alabama State DECA pins at ICDC per national qualifier Plaque Recognition on stage at State CDC Recognition on Alabama DECA website


SILVER Level

Goals to AchieveIncrease membership by 15 or register 40 members in your DECA Chapter by December 1, 2014.Alumni membership or professional membership must be 8 or more by December 1, 2014.Make a $150 donation to MDA.Plan and participate in three promotional activities by November 28, 2014.Eight or more members participate in JLDC and/or Ultimate Power Trip.Eight or more members attend or compete at state DECA CDC.Email/submit I am DECA Chapter pictures for

o I am a Volunteero I am Service Orientedo I am a Business Leadero I am a Competitoro I am a Networker

State Awards:5 Additional Alabama State DECA pins at ICDC per national qualifierRecognition Certificate Recognition on stage at State CDCRecognition on Alabama DECA website


BRONZE Level

Goals to AchieveIncrease membership by 10 or register 30 members in your DECA Chapter by December 1, 2014.Alumni membership or professional membership must be 5 or more by December 1, 2014.Make a $100 donation to MDA.Plan and participate in three promotional activities by November 28, 2014.Five or more members participate in JLDC and/or Ultimate Power Trip.Five or more members attend or compete at state DECA CDC.Email/submit I am DECA Chapter pictures for

o I am a Volunteero I am Service Orientedo I am a Business Leadero I am a Competitoro I am a Network

State Awards:Recognition Certificate Recognition on stage at State CDCRecognition on Alabama DECA website

Alabama DECA State Recognition 2014 – 2015Directions

I AM DECA…WE ARE ALABAMA

1. Bold the level that you have achieved on the attached form.2. Key the chapter name and the advisor name in the appropriate spaces.3. Include one piece of documentation for each completed activity: photo, agenda

correspondence, registration form, etc.4. I am DECA chapter pictures are simply pictures of your chapter engaged in

completing the word which follows I am a _______. For example, for I am a Business Leader there might be a picture of your chapter engaged in a business activity or with a local business leader. These pictures may be emailed to [email protected] . Title each picture to include “I am a ________”.

5. Make MDA donation checks payable to MDA and send directly to MDA office.6. Place completed materials in a folio.7. Submit electronically or mail completed materials by State Conference

registration deadline, January, 23, 2015. ****The following link can be used to submit projects and all documentation electronically: http://form.jotform.us/form/41913574957163

Rochelle Seals, Alabama DECA State AdvisorAlabama State Department of EducationPO Box 302101Montgomery, AL 36130-2101Phone: (334) [email protected]

Terri Wilson, Executive DirectorMuscular Dystrophy Association700 Century Park South, Suite 225Birmingham, ALPhone: (205) 823-8191 fax 205-823-1057 [email protected]

For national recognition, access DECA’s five chapter

campaigns using the following link:

http://www.deca.org/page/campaigns/







(FOR USE WITH MAILED COPIES ONLY)

Alabama DECA State Recognition Project 2014 – 2015

I AM DECA…WE ARE ALABAMA

Chapter:Advisor:

My Chapter has completed the State Recognition Project at the (bold the level you have achieved)

Diamond Level

Silver Level

Bronze Level

I have attached the appropriate information to include one piece of documentation from each completed activity.

______________________________________Advisor Signature

(This form should be completed and submitted only with mailed entries.)

Alabama DECA High School Bylaws HS - Bylaw I -- Name Section 1. The official name of this Association shall be the High School Division of Alabama DECA. HS - Bylaw II -- Organization Section 1. The administration of this Division shall be vested in the Executive Committee and a person designated by the Business/Marketing Education Administrator. Section 2. The Executive Committee shall be composed of the duly elected officers, the State DECA Advisor, and the Business/Marketing Education Administrator. Section 3. The Alabama Association of DECA is an organization of local Chapters each operating in accordance with and by the legal authority derived from a chapter granted by the State Association. Section 4. The State DECA Advisor shall be a person designated by the Business/Marketing Education Administrator. HS - Bylaw III -- Membership Section 1. Membership in the High School Division of Alabama DECA shall be limited to members in good standing of local chartered chapters. Section 2. The class of membership shall be: ACTIVE MEMBERS -- These shall be Business/Marketing Education students enrolled in Business/Marketing Education programs in secondary institutions who are in good standing in a local chartered DECA chapter. An Active Member shall pay dues as established to a state office, to participate in State and National competitive events or projects, to serve as a State or National Voting Delegate or to otherwise represent his/her chapter in State and National DECA affairs as may be approved by the State Association. Voting privileges shall be extended only to active members serving as voting delegates. PROFESSIONAL MEMBERS -- These shall be persons associated with or participating in the professional development of DECA as approved by the Alabama Association of DECA. Such persons will pay dues as established by the High School Division and may include such persons as Teacher-Coordinators, Teacher Educators, Business/Marketing Education Supervisors, employers, school administrators, teachers, and others willing to contribute to the growth and development of DECA. HONORARY LIFE MEMBERS -- These shall be leaders in the field of education and business, or in government, and must be approved by the Executive Committee of the High School Division of Alabama DECA.

HS - Bylaw IV -- Dues and Finances Section 1. The amount of membership dues shall be approved by the voting delegates of the Alabama Association of DECA. The amount of state membership dues for all membership classes except Honorary Life shall be $4.00 per member effective July 1, 1993. Section 2. Membership dues for each classification shall be paid in the amount as designated on or before November 1. Chapters which fail to submit a membership roster will not be eligible to participate in any officially organized DECA activity. Chapters may add members to roster submitted by November 1, provided that dues are paid on or before February 1. Section 3. National DECA shall furnish a receipt for each chapter for dues paid and send individual membership cards for paid members. Section 4. The records of the treasury shall be audited each year on or before July 30. HS - Bylaw V -- State Officers Section 1. The officers of this Division shall be the President, Vice-President, and District Vice-Presidents, hereafter known as the Executive Committee of the High School Division. Section 2. Only active members shall be eligible for office. Section 3. To be eligible for office in the High School Division of Alabama DECA, candidates shall be under twenty-one years of age, and active members of a local chapter in possession of an active charter. Office candidates shall have a written career objective in a marketing occupation. Section 4. Officer nominations shall be made for only those candidates whose qualifications have been submitted to and approved by the Qualifications Committee and who have been interviewed by this Committee. Section 5. Prospective officer candidates shall submit an application for office by the deadline determined by the State DECA Advisor. Each candidate will then be invited to attend an interview by the Executive Committee and a Committee appointed by the Advisory Committee not later than February 28 of each year. In the event no candidate qualifies, the Advisory Committee may opt to fill the position. Each candidate will be notified by the State DECA Advisor within 15 days after the interview as to whether they are qualified to run for office. Campaigning for office may begin upon receipt of the letter and may continue until the beginning of the business session at the State Career Development Conference to elect new officers. Section 6. Officer candidates shall be in their sophomore or junior year in school at the time they are elected to office. Section 7. Each affiliated chapter may nominate not more than one officer candidate for any one office and not more than a total of two nominees. Section 8. These officers shall be elected by a majority vote of the voting delegates at the annual State Career Development Conference and serve for one year.

Section 9. No individual may serve in the same office for two succeeding years but may be nominated for a different office. HS - Bylaw VI -- Duties of State Officers Section 1. PRESIDENT -- It shall be the duty of the President of the High School Division of Alabama DECA: To preside at all business meetings of the Division; To preside over the Executive Committee meetings of the Division; To make all necessary committee appointments including the designation of committee

chairperson, in cooperation with the State DECA Advisor; To develop with the Executive Committee a Program of Work for the Division; and To be available, as necessary, in promoting the objectives of DECA. Section 2. VICE-PRESIDENT -- It shall be the duty of the Vice-President of the High School Division of Alabama DECA: To serve in any capacity as directed by the President and the State DECA Advisor; To accept the responsibilities of the President as occasions may demand; To be available, as necessary, in promoting the objectives of DECA; and To serve as President of the Division in the event of a vacancy. Section 3. DISTRICT VICE-PRESIDENT -- It shall be the duty of each District Vice-President of the High School Division of Alabama DECA: To serve in any capacity as directed by the President and State DECA Advisor; To preside at all Region meetings, conferences, and activities; To be available, as necessary, in promoting the objectives of DECA; and To work with the adult advisors in publicizing the activities of local DECA chapters in their districts. HS - Bylaw VII -- Committees Section 1. Executive Committee duties shall be: To further the objectives of the State Chapters through a planned program of work for the High School Division of Alabama DECA; To manage and control the business of the High School Division of Alabama DECA and handle all routine business; To serve in the capacity of Conference and Program Committee for the annual State Career Development Conference; and To act in the capacity of consultant for other standing committees and/or special committees. Section 2. Special Services Committee shall be appointed as needed. HS - Bylaw VIII -- Competitive Events Section 1. Participation in competitive events shall be limited to active members in good standing. HS - Bylaw IX -- Voting

Section 1. Voting shall be by duly elected voting delegates. Each local chapter shall have two (2) voting delegates plus one (1) voting delegate for each fifteen (15) members or major fraction thereof above thirty (30) chapter members.

Section 2. A voting delegate must be present at the State Career Development Conference to vote. Section 3. All voting delegates shall be active members. All voting delegates shall have paid local, state, and national dues and shall have received approval from their local advisor prior to the State Career Development Conference. HS - Bylaw X -- Parliamentary Authority Section 1. Robert's Rules of Order, Newly Revised shall be the authority on all questions of parliamentary procedure not covered by the Constitution and Bylaws for the High School Division of Alabama DECA. HS - Bylaw -- New Business Section 1. The Bylaws may be amended by majority vote of the authorized voting delegates in attendance at any annual State Career Development Conference of the Alabama Association of DECA. All proposed amendments shall be submitted in writing to the State President of the High School Division of Alabama DECA, the Business/Marketing Education Administrator, and the State DECA Advisor not less than sixty (60) days prior to the Conference for review by the Executive Committee and the Advisory Committee. Copies of the proposed amendments approved by the State Executive Committee and Advisory Committee shall be sent by the State DECA Advisor to all affiliated chapters of the High School Division of Alabama DECA at least thirty (30) days prior to the Conference. Section 2. Only such amendments shall be made as are in keeping with the Constitution and the purposes of the State Association.

2014 2015 alabama deca chapter advisor manual

Documents

Transcript of 2014 2015 alabama deca chapter advisor manual