1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel...

38
1H2013 Results Baoshan Iron & Steel Co.,Ltd. August 2013

Transcript of 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel...

Page 1: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

1H2013 Results

Baoshan Iron & Steel Co.,Ltd.

August 2013

Page 2: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

Disclaimer

The following presentation distributed herewith includes forward-looking statements. All statements, other than statements of historical facts, that address activities, events

or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking statements.

Baosteel’s actual results or developments may differ materially from those indicated by these forward-looking statements as a result of various factors and uncertainties, including but not limited to price fluctuations, actual demand, exchange rate fluctuations, competition and other risks and factors beyond our control.

Page 3: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

I. Operation Results

II. Industry Dynamics

III.Company Strategy

Page 4: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Production and Sales

unit::::million tons 1H2012 2H2012 1H2013 HoH YoY

Crude steel output 11.79 11.21 11.41 1.8% -3.2%

Sales of finished products 11.86 11.71 11.08 -5.4% -6.6%

including::::domestic 10.78 10.45 10.10 -3.3% -6.3%

export 1.08 1.26 0.98 -22.2% -9.3%

Page 5: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Sales Volumn Breakdown of Finished Products

Note:BNA included,unit:million tons

Sales

Volumn%

HRC 3.23 29%

Plate 0.60 5%

CRC 5.67 50%

Tube 0.82 7%

Others 0.95 8%

Total 11.27 100%

Page 6: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

unit::::million tons

billion Yuan

Sales

VolumnRevenue YoY Cost YoY

Gross

marginYoY

CRC 4.73 25.9 -5.3% 22.3 -8.9% 14.0% ↑↑↑↑ 3.4 ppts

HRC 3.98 16.0 2.7% 13.6 -2.5% 14.8% ↑↑↑↑ 4.6 ppts

Plate 0.60 2.6 -45.5% 2.6 -49.3% -2.1% ↑↑↑↑ 8.0 ppts

Tube 0.82 5.2 2.8% 4.8 6.2% 8.0% ↓↓↓↓ 3.1 ppts

Others 0.95 4.0 -10.6% 3.9 -15.2% 1.3% ↑↑↑↑ 5.4 ppts

Total 11.08 53.7 -18.0% 47.3 -22.9% 11.9% ↑↑↑↑ 5.5 ppts

� Gross Profit--By Product

Page 7: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Income Statement Summary

unit::::billion Yuan 1H2012 2H2012 1H2013 HoH YoY

Revenue 98.1 93.4 96.3 3.1% -1.9%

Cost 95.8 93.3 91.5 -2.0% -4.6%

Gross profit 7.73 6.64 8.88

Gross margin%%%% 7.87 7.11 9.22 ↑↑↑↑2.11 ppts ↑↑↑↑1.35 ppts

Operating profit 2.72 0.88 5.13

Operating margin%%%% 2.77 0.94 5.33 ↑↑↑↑4.39 ppts ↑↑↑↑2.56 ppts

Net profit 9.61 0.78 3.81

Net profit margin%%%% 9.80 0.83 3.96 ↑↑↑↑3.13 ppts ↓↓↓↓5.84 ppts

Note:9.1 billion Yuan revenue from stainless and special steel assets sale in 1H2012;

2.65 billion Yuan impairment loss of Luojing remaining assets in 2H2012.

Page 8: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

unit::::Yuan 1H2012 2H2012 1H2013 HoH YoY

EPS0.55

0.14 [Note]0.05 0.22 340.0%

-60.0%

57.1%

Net CFO per share 0.57 0.73 0.40 -45.2% -29.8%

� Financial Highlights

Note:EPS is 0.14 excluding non-recurring gains and losses in 1H2012.

unit::::Yuan2012-

12-31

2013-

6-30Chang

BVPS 6.51 6.59 1.2%

Gross margin% 7.46 9.19 ↑↑↑↑ 1.73 ppts

ROE (weighted)% 9.52 3.35 ↓↓↓↓ 6.17 ppts

Note:9.1 billion Yuan revenue from stainless and special steel assets sale in 1H2012.

Page 9: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

Financial index unit 2012-12-31 2013-6-30 Change

Solvency

Total debts/

total assets%%%% 45.7 48.1 ↑↑↑↑2.4 ppts

Current ratio 0.83 0.76 -8.4%

Quick ratio 0.48 0.45 -6.2%

Financial index unit 2012 1H2013 Change

Liquidity

Days of receivables day 19.0 19.1 0.5%

Days of inventories day 70.8 64.6 -8.8%

Cash conversion

cycleday 51.6 42.4 -17.8%

� Solvency and Liquidity

Page 10: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� CAPEX

• Company CAPEX was 3.83 billion Yuan in 1H.

• Oriented silicon steel 2nd phase project was finished.

• Now the total capacity of oriented silicon steel is 0.3 million tons.

CAPEX

13.9

18.2

22.5

28.7

17.8

14.0

16.6

10.4 10.9

0

5

10

15

20

25

30

35

2005 2006 2007 2008 2009 2010 2011 2012 2013E

billion Yuan

1H1H::::::::3.83.8

Page 11: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� 1H Operational Highlights

2013 Plan 1H2013 %

Iron (million tons) 21.49 11.10 51%

Steel (million tons) 22.56 11.41 51%

Sales (million tons) 22.26 11.08 50%

Revenue (billion Yuan) 17.15 9.63 56%

Cost (billion Yuan) 15.59 8.73 56%

Page 12: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

• No.2 in total profit and No.1 in unit profit in the industry

both at home and abroad in 2012.

� Company Competitiveness

Baosteel

POSCO

JFEWuhan Steel

Anshan Steel

NIPPON &

SUMITOMO

Arcelor Mittal

Page 13: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

• No.1 in ROE in 2010 and 2012.

� Company Competitiveness(Cont.)

Arcelor Mittal

NIPPON &

SUMITOMO

Anshan Steel

Wuhan Steel

JFE

POSCO

Baosteel

Arcelor Mittal

NIPPON &

SUMITOMO

Anshan SteelWuhan Steel

POSCO

NIPPON &

SUMITOMO

Baosteel

Page 14: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

Stock Buyback

• Stock buyback started on 21st September, ended on 21st May, 2013.

• 5 billion Yuan was used, with stock buyback price ranging from 4.51 to

5.00 Yuan/share.

Dividend Policy Change

• Yearly cash dividend is changed to at least 50% from 40% of the net profit,

approved by the 2012 General Shareholders’ Meeting.

� Investors’ Returns

unit: billion shares Before Repurchased SharesRepurchased Shares After

Shares %   SharesShares Shares %

Total Capital 17.51 100% -1.04-1.04 16.47 100%

Baosteel Group 13.13 75%    13.13 79.7%

Public Shares 4.38 25% -1.04-1.04 3.34 20.3%

%%

-5.9-5.9

-23.7-23.7

Page 15: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

I. Operation Results

II. Industry Dynamics

III.Company Strategy

Page 16: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Macro Economy

• GDP up 7.5% YoY in Q2, slight decrease

continued in growth rate.

• GDP growth was stable under economic

restructuring in 1H.

Data source: National Bureau of Statistics

• CPI growth was flat MoM and up 2.7%

YoY in July.

• CPI growth rate was 2.4% YoY in Jan-

Jul, within the target of the government.

• Government will maintain stable

monetary policy in 2H.

GDP growth, YoY(%)

7.5681012

1Q2008 4Q2008 3Q2009 2Q2010 1Q2011 4Q2011 3Q2012 2Q2013

CPI growth, YoY(%)

4.5

3.2

3.63.4

3.0

2.2

1.82.0 1.9

1.72.0

2.5

2.0

3.2

2.12.42.1

2.7 2.7

1.0

2.0

3.0

4.0

5.0

Jan,

201

2Fe

bM

arAp

rM

ay Jun Jul

AugSe

pO

ctN

ovD

ecJa

n, 2

013Fe

bM

arAp

rM

ay Jun Jul

Page 17: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Supply(Crude Steel)

• Crude steel output was 390 million tons in 1H, unexpectedly high growth rate.

• Daily output peaked at 2.15 million tons and slightly decreased to 2.08 million tons in late July.

• Net export grew fast in 1H due to less import and more export.

Data source: CISA,Customs statistics

Unit: million tons 1H2012 2H2012 1H2013 HoH YoY

Output 357 359 390 8.6% 9.2%

Net export 21 23 25 8.7% 19.0%

Apparent

Consumption 336 336 365 8.6% 8.6%

Page 18: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Import & Export

• Import 6.8 million tons, down 2% YoY and export 30.7 million tons, up

13% YoY in 1H.

• Steel export and net export slightly decreased in July.

Data source: Wind

Monthly net export

1.5 1.5

3.4 3.43.5

3.13.2

2.8 2.9

2.6

3.0

2.5

2.8

2.2

3.8

3.5

3.9

4.1

3.13.0

4.03.8

4.1

3.8 3.8

3.3

4.1

4.34.2 4.2

4.0

1

2

3

4

5

Jan-11 Jun-11 Nov-11 Apr-12 Sep-12 Feb-13 Jul-13

million tons ..

Page 19: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Demand(Infrastructure)

• FAI 22 trillion Yuan in Jan-Jul, up 20.1% YoY, continued to slow down.

• Railway FAI grew 21% YoY in Jan-Jul, remained high growth.

• The new type urbanization will drive the FAI growth and steel consumption.

Data source: wind

FAIFAIFAIFAI

27.2

24.3

25.826.6

30.4

24.5

20.620.1

23.8

0

5000

10000

15000

20000

25000

30000

35000

40000

2005 2006 2007 2008 2009 2010 2011 2012 Jan-Jul,2013

billion yuan

10

15

20

25

30

35

Year YoY(%)

Page 20: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Demand(Real Estate)

• Investment up 20.5% YoY in Jan-Jul, maintained a high growth rate.

• New start and sales picked up.

• The Political Bureau set the tone of “stable development in real estate” in the

end of July, regulation of the real estate was not mentioned.

Data source: wind

Investment (billion Yuan, left)

Growth Ytd, YoY (%, right)

200

300

400

500

600

700

800

900

1000

Dec-10 May-11 Sep-11 Feb-12 Jun-12 Oct-12 Mar-13 Jul-13

10

15

20

25

30

35

0.00

0.05

0.10

0.15

0.20

0.25

Dec-10 May-11 Sep-11 Feb-12 Jun-12 Oct-12 Mar-13 Jul-13

New start area (billion square meters)

Sales area (billion square meters)

Page 21: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis—Demand(Automobile)

• Auto output and sales were 12.34 and 12.30 million, up 12.5% and 12.0%

YoY respectively in Jan-Jul.

• Strong recovery in the sector.

Data source: wind

Output

14.112.6

27.3

22.0

5.2

48.3

32.4

0.8

4.6

12.5

0

5

10

15

20

2004 2007 2010 Jan-Jul

2013

million

0

10

20

30

40

50

output YoY%

Sales

15.513.5

25.1

21.8

6.7

46.2

32.4

2.54.3

12.0

0

5

10

15

20

2004 2007 2010 Jan-Jul

2013

million

0

10

20

30

40

50

sales YoY%

Page 22: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Demand(Home Appliances)

• Home appliances picked up in 1H.

• The sector benefited from the recovery of real estate.

• Energy saving subsidy policy expired in May. New stimulus policy was

still suspended.

Data source: wind

Home Appliances Output

4.1%

15.9%

6.1%

25.4%

7.0%

0.1%

18.5%

5.2%

-15%

-5%

5%

15%

25%

TV washing machine refrigerator air-conditioner

Jun,YoY Jan-Jun,YoY

Page 23: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Demand(Machinery)

• Growth rate of General Equipment, Special Equipment, Electrical

Equipment and Transportation Equipment was 9.9%, 7.6%, 8.1%

and -0.8% respectively in June.

• Industry still struggled to recover.

Data source: National Bureau of Statistics

Machinery Industrial Value Added Growth,YoY

-5%

0%

5%

10%

15%

20%

25%

30%

2011 Apr Jun Aug Oct Dec Mar May Jul Sep Nov 2013 Apr Jun

General Equipment

Special Equipment

Electrical equipment

Transportation Equipment

Page 24: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Demand(Ship Building)

• Completion, new order and carrying order were :20.6, 22.9 and 110

million tonnages, down 36%, up 113% and down 13% YoY respectively

in 1H.

• Although new order rebounded from the bottom, the world economy and

shipping market was weak, recovery of the shipping sector still can’t be

expected.

Data source: CANSI

Ship-building Completion

5.69

3.764.33

3.41 3.41

0

2

4

6

8

10

12

14

16

Jan-Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

million tonnage

2010 2011 2012 2013

Page 25: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Demand and Supply Analysis--Expectation

Data source: CISA,Customs statistics, Company Expectation

Unit: million tons 2011 2012 YoY 2013E YoY

Output 683 717 4.9% 763 6.5%

Net export 35 44 26.6% 47 6.1%

Apparent

Consumption 648 672 3.7% 716 6.5%

Page 26: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Steel Inventory

• Steel social inventory peaked over 22 million tons in Q1, destocking

started since the end of March.

• Inventory was at a low level compared with the same period of the

past 3 years, supporting the steel price rebound.

Unit:

million tons

4 Jan

2013

12 Jul

2013

16 Aug

2013 MoM,% Ytd,%

Rebar 5.86 7.03 6.23 -11.4 6.3

Wire 1.39 1.76 1.37 -22.2 -1.4

HRC 3.43 4.30 4.17 -3.0 21.6

CRC 1.55 1.62 1.60 -1.2 3.2

Plate 1.40 1.44 1.46 1.4 4.3

Long product 7.25 8.79 7.60 -13.5 4.8

Flat product 6.38 7.35 7.24 -1.5 13.5

Total 13.63 16.15 14.84 -8.1 8.9Data source: Mysteel

Page 27: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Iron Ore Inventory

• Downward trend in iron ore port inventory since beginning of the year

and slightly rebounded since May, 71.48 million tons by 16 Aug.

Data source: Mysteel

Iron ore port inventory

1

5

9

13

17

21

25

29

33

37

41

Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Nov-12 Feb-13 May-13 Aug-13

million tons

Australian Brazil India

Page 28: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Raw Material Cost

Data source: Mysteel

62%粉矿62%粉矿62%粉矿62%粉矿PlattsPlattsPlattsPlatts指数价格走势指数价格走势指数价格走势指数价格走势((((CFR,CFR,CFR,CFR,美元/干吨美元/干吨美元/干吨美元/干吨))))

2010-7-16, 116

2010-4-20, 186

2011-10-28, 116.75

2011-9-7, 183

2011-2-16,,,,193

2011-3-15, 165

133.5

2012-4-11,151.25

9-6, 88.5

146.9

169.5

129.9

2013-5-31, 109.75

80

100

120

140

160

180

200

1

2

3

4

5

6

月7

月8

月9

月1

0

月1

1月

12

月2010年2011年2012年2010年指数年均价2011年指数年均价2012年指数年均价2013年

焦炭价格焦炭价格焦炭价格焦炭价格1000

1200

1400

1600

1800

2000

2200

Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Platts(62%Fe)

2010

2011

2012

2010 average

2011 average

2012 average

2013

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Coke price

废钢价格废钢价格废钢价格废钢价格2200

2600

3000

3400

3800

4200

Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13Scrap price

• Iron ore price rebounded in Jan-Feb and climbed to 160 USD, average price was

154.8 USD in Feb.

• Iron ore price decreased since the end of Feb due to depressed steel price,

average price in June was 115 USD.

• Iron ore price rebounded again since July, 138 USD by 16 Aug.

• Coal industry was deeply depressed at bottom level in the past 5 years.

Page 29: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� Steel Price

Unit:

Yuan/ton17 Aug,2012 12 Jul,2013 16 Aug,2013 MoM YoY

HRC 3700 3680 3730 1.4% 0.8%

CRC 4630 4500 4540 0.9% -1.9%

Plate 3580 3650 3680 0.8% 2.8%

Wire 3646 3433 3582 4.3% -1.8%

Rebar 3650 3440 3580 4.1% -1.9%

Data source: Mysteel

Page 30: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

• Steel price decreased since March. The sector lost money for the first time this year

in June.

• Operating margin of large-median size steel mills was only 0.13% in 1H, with profit of

2.3 billion Yuan, up 2.7% YoY. 40.7% of steel mills lost money.

• Steel price rebounded from the bottom since June. Except auto, recovery of

downstream sectors are weaker than expectation, the price rebound

is limited and expected to fluctuate in 2H.

� Market Trend

Data source: Mysteel

2500

2900

3300

3700

4100

4500

4900

5300

5700

6100

6500

Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13热轧3.0冷轧1.0螺纹20Ⅲ级HR3.0

CR1.0

Rebar20III 300040005000600070008000900010000

Jan-09 May-09 Sep-09 Jan-10 May-10 Sep-10 Jan-11 May-11 Sep-11 Jan-12 May-12 Sep-12 Jan-13 May-13 Sep-13冷轧1.0 镀锌1.0彩涂0.476 硅钢600CR1.0

Prepainted

0.476

Galvanized1.0

Silicon600

Page 31: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

I. Operation Results

II. Industry Dynamics

III.Company Strategy

Page 32: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

• Differential competition strategy and high-end product mix.

• Manufacturing capability of premier quality products.

• Advanced sales network and customer service.

• High caliber management and working staff.

• Business model innovation: from steel to materials, from products to services.

� Company Advantage

Page 33: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

To be the worldTo be the world’’s most competitive steel company s most competitive steel company

and the most valuable listed company and the most valuable listed company

Globalization【【【【Overseas Marketing,

Overseas Steel

Production】】】】

Strategic

Target

Development

Strategy

New Business【【【【E-Commerce; Information;

Resources】】】】【【【【New Material】】】】 Meishan

Steel

Shanghai

Base

Zhanjiang

Steel

Auto Sheet Silicon Steel Tin Plate

Oil and Energy Non Auto High

End SheetShipping & Ocean

Engineering

� Development Plan

Page 34: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

Project Progress

• 1#Blast Furnace construction began on 17 May,

indicating Zhanjiang Project entered the overall

construction phase.

• 2250MM HR mill contract was signed on 27 June.

• 2150MM continuous casting facility contract was signed on 12 July.

• 2030MM CR mill contract was signed on 15 July.

• Project will be put into operation in 2016.

� Zhanjiang Project

Capital Injection

• Approved by the Board of Directors, the Company

plans to inject additional 12 billion Yuan in Zhanjiang

Company.

• Capital injection will be in 2 phases. 6 billion Yuan by

Q4, and remaining 6 billion Yuan by 30 August, 2014.

Zhanjiang Company total capital:

20 billion Yuan

Baosteel, 90%

Page 35: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� New Business--E-CommerceFollow the trend of internet economy development.

Explore E-Commerce business on the basis of supporting the optimization and

transformation of the Company’s procurement and sales service mode.

� Bulid a low cost, high efficiency and

influential E-Commerce trading platform.

� Provide leading whole process, one stop

E-Commerce Solutions.

� Integrated development with the

Company’s marketing, logistics, processing

and technical service network.

� Provide related financial service.

Page 36: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

� New Business--E-Commerce(Cont.)

Shanghai Steel Trading Center

• Established on May 2013.

• E-Commerce service platform for core customers.

• E-Commerce trading platform for steel market.

• Build a leading third party B2B online steel market.

Page 37: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

Target

I. The most influential steel

E-Commerce platform

I. The most influential steel

E-Commerce platform

II. The most competitive

B2B procurement platform

in Chinese Manufacturing

Industry

II. The most competitive

B2B procurement platform

in Chinese Manufacturing

Industry

III. The most active B2B

financial E-Commerce

platform

III. The most active B2B

financial E-Commerce

platform

IV. Leading E-Commerce

solutions service provider

based on cloud business

IV. Leading E-Commerce

solutions service provider

based on cloud business

•• Brand Influence Brand Influence

•• E-Commerce Experience E-Commerce Experience

•• Packaged Financial Service Packaged Financial Service

•• Logistics and Distribution Network Logistics and Distribution Network

StrengthSteel Steel

Trading Trading

CenterCenter

Industrial Industrial

Products Products

Trading Trading

CenterCenter

Financial Financial

Service Service

PlatformPlatform

Cloud Cloud

Business Business

PlatformPlatform

� New Business--E-Commerce(Cont.)

Page 38: 1H2013 Results Baoshan Iron & Steel Co.,Ltd. …or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking

New Starting Point、、、、New Height、、、、New Journey!!!!