THE BARTOLINI INSIDER

“Bartolini ACE guitar

pickups are a perfect

complement for

Novax guitars,” says Ralph Novak,

Master Luthier, “our multi-scale instru-

ments have extended tonal range and

rich harmonic output; the Bartolini ACE

pickups capture every nuance, inspiring

the player with complete freedom of

expression.”

In This Issue

President’s Voice

ACE Guitar Pickups

=Alnico-Ceramics

NAMM 2015

8-String Pickups

Artist Programs

Singularity: Single

coil bass soap bars

Social Responsibility

Social Media

Even Better Support

Introducing ACE Guitar Pickups:

Alnico-Ceramics-The best of both worlds

We are pleased to announce our

new ACE™ Series guitar pickups.

Immaculately designed to deliver

tone perfection, they harness the

power and best features of both

Alnico and Ceramic magnets to give

the discerning guitarist a powerful

and legendary tone.

“Built to produce a hot tone you expect from an Alnico with the balancing

tones you enjoy in a ceramic,” says Clyde Clark, President and Principal

Engineer of Bartolini, “it is two musical flavors joined into one”. The

pickups are designed in both single coil and humbucker styles.

Bartolini Inc. Newsletter March 2015

The President’s Voice

“Bartolini is taking it up an Octave”

Thank you, to everyone that stopped by our booth at NAMM. We are riding a

new wave of excitement about the Bartolini brand. More than ever, people

want to find the right way to express the voice of their music. Whether the

deep warmth, funky crunch or a focused slap, bassists want their instrument

to shine. We’ve always made guitar pickups, but the new ACE guitar pickup

series is where the future lies. Have a look inside and see what people are

taking about!

Pickups & El ectr onics

Bartolini takes it up an Octave!

Singles & Humbuckers

Eight String Guitars!

Bass and Guitar together Many players are catching the fever: seven

and 8-string guitars that mix a bit of bass with

the electric vibe. At Bartolini, we are all about

the music and ways to give your instrument its

true voice, whether 4 string bass or a guitar,

our engineering department has been working

hard to design the right pickup for your appli-

cation. With 8-string guitars becoming main

stream, we have developed a pickup with the

depth and breadth you need for your 8-string.

NAMM 2015: Phil Edwards, Clyde Clark, Teri Orozco Not Shown: Tony Romero

NAMM 2015 in Anaheim:

Bartolini has been a presence at NAMM for many years. As a regular,

we have always found the show to be a great opportunity to talk about

our business, meet both new and existing customers. We were very

pleased to not only meet with our customers and suppliers but to hear

how excited everyone seemed to be at our efforts to take the Bartolini

brand to the next level.

With close to 20 scheduled meetings and several impromptu opportu-

nities to meet new and existing clients, we were thrilled to make new

friends and share our story with old friends. International distributors,

domestic outlets and Bartolini artists all came by one by one to share

in the growing ground swell of enthusiasm.

We had several performances and demonstrations by Bartolini

Endorsers including: Curt Chambers, Bubby Lewis, Matt Hayes, Doug

Johns, Jeff Fogerty, Vik Momjian, Pennal Johnson and many more!

We were even graced by George Clinton and Lee Sklar who both

stopped by to say hello!

On display were works by several of our

friends. Beautifully hand made instruments

were on display including items by Elrick,

Sukop, Brubaker, Novax and Roscoe and a

few others. All of which featured Bartolini

Pickups and Electronics.

All in all NAMM was a highly successful

time for us, increasing not only our visibility

in the marketplace but boosting sales at a

time where we are seeing orders at an all

time company high!

George Clinton and

E. Pruitt stopped by the

booth!

Artist Endorsers!

Bartolini has long had a loyal

following of artists from the

home spun hobbyist to the

successful professional stage

and studio musician.

Last summer we formalized

our relationships with both and

have seen a huge growth in

artists who not only use our

pickups and electronics, but

are enthusiastic promoters of

the Brand.

These include artists:

Curt Chambers-both guitar

and bass for Dr. Dre, Eminem,

and Rihanna.

Courtney Leonard support-

ing Beyoncé’ on bass

Chuck Jacobs working with

Kenny Rogers

Robert “Bubby Lewis on

bass for Snoop Dog

Matt Hayes-bass for Wayne

Newton, just to name a few.

Orlando Wright– Buddy

Guy’s Band!

Lige Curry—George Clinton

and Funkadelic

And many others!

We are certainly honored to

work with so many great art-

ists and look forward to an

even greater year as the

ground swell continues.

You can learn more about our

Endorsers, see some of their

work, web sites and more at

ww.Bartolini.net.

Facebook.com/ Bartolini-

Pickups

Don’t forget to “Like” us!

Also check out our Twitter

and Instagram pages

@BartoliniPups

Artist taking it to the streets Bartolini Artists are really taking things to the next level. Re-

cently two of our endorsers were playing in high profile

shows. Curt Chambers, a multi-instrument virtuoso, had the

opportunity to play guitar for Rihanna in a pre-super bowl

party in front of thousands. His guitar work supported not only

Rihanna, but also Kanye West and Sir Paul McCartney!

He had the opportunity to re-

prise the performance at the

Grammy’s, not long after that!

Curt also plays bass for Dr.

Dre’ in the studio where Curt

uses Bartolini Pickups as the

foundation of his sound.

Curt released two singles in

2012; “Out of Body” and

“Grass is Greener” which can

be purchased in many outlets and seen on VH1.

Courtney Leonard recently found an opportunity to play bass

backing up Beyoncé’ at the Grammy’s. He has been a staple

in the success of Artists coming through the American Idol

circuit while assisting singers and performers taking their

artistry to the next level.

Social Responsibility Because it’s the right thing to

do... The Bartolini philosophy of Social Responsibility stems

from the idea that we support and promote good things

for those around us simply because it is the right thing to

do for our society. We believe that making a real differ-

ence in the lives of those around us is an important part

of living and working in our community.

When we find partners who are invested in educating

others, in caring and in making a difference, we want to

be a part of that effort. Whether this means we directly

support those organizations and individuals, talk about

them or both, it is our belief that, together, we can make

a difference and create a better world because of it.

Bartolini believes in music and the arts so when social

responsibility and the arts partner together, we get

excited about it.

Singularity: Single Coil Soap Bars!

We are pleased to announce our ground breaking

SINGULARITY™ soapbar style bass pickup series for

single coil lovers in mind. Players who use soapbar style

pickups can now get the world-renowned Bartolini tone

found in Jazz Bass® (J Bass®) models.

“We call it the SINGULARITY Series because of its

uniqueness and single coil configuration,” says Clyde

Clark, President and Principal Engineer at Bartolini, “there

has been tremendous demand from players and luthiers

alike.”

Available for 4, 5, and 6 string basses, these pickups

come in many soapbar shapes and sizes, including M3,

M4, MK, P2, P4, and BC. They are offered in matched

sets with reverse polarity for hum cancellation. “J-Bass

your Soap Bars today!”

We are striving to be a positive

influence in the community

One aspect of our social re-

sponsibility initiative is to be

environmentally conscientious.

Our packaging was chosen to

be both recyclable and made

from recycled materials.

"When I was given the oppor-

tunity to head Bartolini, I knew

I wanted to take a close look

at processes, products and

packaging to coincide with my

personal philosophy of caring

for our environment." Says

Clyde Clark, President of Bar-

tolini. "We made a concerted

effort to find ways to sync up

our manufacturing and prod-

ucts with the environment in

mind."

Our pickup and module boxes

are now made out of 80% re-

cycled material and the boxes

we use for harnesses are

made from 100% recycled ma-

terials.

s the right thing to

The Bartolini philosophy of Social Responsibility stems

from the idea that we support and promote good things

for those around us simply because it is the right thing to

ence in the lives of those around us is an important part

others, in caring and in making a difference, we want to

we can make

Bartolini believes in music and the arts so when social

Recyclable Packaging

Social Media is Here! Bartolini has entered the social media race. In 2013 we set up

our Facebook page but 2014 saw our greatest activity with

our page likes reaching an unprecedented 10,000 likes! We

have reached a milestone in awareness of our brand. While

we have a solid name in the music industry, “Our outreach

program, enhanced by our relationship with Dana B. Goods,

our US distributor, has never been stronger. Katie Teague, of

DBG was instrumental in helping us gain traction in the world

of Facebook” says Clyde Clark,.

We have learned a lot from our experience with Facebook

and are taking steps into other forms of Social Media. We

have a Twitter page and have recently added Instagram to

our arsenal of social networking tools.

As we continue to develop our marketing strategies, we will

be looking at the value of other sites to connect with our audi-

ence and develop new ways to get the word out about Bartoli-

ni!

Like us on Facebook!

https://www.facebook.com/BartoliniPickups

Find us on Twitter and Instagram under the name of

@BartoliniPups!

Contact Us

Visit us on the web at

www.Bartolini.net

T.J. Wagner

Phone: (386) 517-6823

Dana B. Goods

Sales Inquiries:

Sales@danabgoods.com

Support Inquiries: Sup-

port@danabgoods.com

Phone: (800) 741-0109

Even Better Support! We recently took on a new challenge to

provide even better support to our partners and end-users. We

recognize that when you need a little help it’s nice to find it with

greater ease.

As we strive to bring a new level of care to the marketplace, we

have found tools to enable us to not only be more responsive

but to track our efforts. This means that when we engage with

retailers, builders, and players we have the ability develop a

best in show experience.

We are building a system that is dynamic and will grow as we

find issues and develop solutions for our customer. Thank you

for supporting Bartolini and our goal to help you make the music

that you love!

Like us on Facebook! Facebook.com/BartoliniPickups

Bartolini Inc.

141 Suburban Road

Suite B-2

San Luis Obispo,

CA 93401

PLACE STAMP HERE

Bartolini gives your instrument its true voice!