dTARGET AUDIENCE

Average Cinema going audience

How to read the above chart Universe: Population GAP:Cinema going audience stats from Pearl & Dean (business.pearlanddean.com/films_guide)

The Class refers to the National Readership Survey’s Social Grading:

Analysis of data – who goes to the cinema: It’s younger demographic –15-24 year olds make-up 17% of the population, but41% of cinema going audience. Female viewers - female cinema goers make up 55% of cinema goers They’re affluent and from a high social grade - using the NRA classification the top three tiers A, B and C1 make up 55% of the population but 67% of the cinema going audience.