This sales kit has been designed to help you tell a better story to your customers – whether you sell into big brands, local businesses, agencies, designers or a mix.

Why do you need to tell a better story? Because in order to generate new leads and revenue, you need to engage, educate and inspire your customers by connecting with them through your story. Your story – who you are, what you do, why you do it, and how it helps people – is the draw that will prompt your customers to partner with you to think creatively, to act progressively, and to strategically integrate more digital print into their communications mix.

1. Welcome to the Tell Your Story Sales Kit

2. The Tell Your Story Campaign: What is it?

3. What’s Your Story?

4. How to Use This Campaign to Tell Your Story

5. Co-Branding With HP

What is Tell Your Story?Tell Your Story is more than just a phrase. It is a marketing program that you can use to deliver your value proposition to your customers. This program has been tested with proven success. Adapt it to your brand and let your customers know how you can help them tell a better story to their audiences through communications and campaigns that leverage all of the benefits of HP digital printing. The messaging encourages your customers to open their minds to what digital printing enables. Begin with a blank slate.

©2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

This guide provides essential information and assets that will help you market and promote your customer event.

How well you market and promote your event will determine the success of your customer event.

Critical factors in successful marketing of a customer event include:

• Commitment from your team

• Clearly setting your objectives and metrics for success

• Choosing the right lists of audiences to market to

• Ensuring you touch your intended attendee list enough times

• Providing compelling reasons to attend the event, including a strong call to action and a clear value proposition

• Tracking response rates & metrics

1. Gaining Commitment From Your Team

2. Setting Clear Objectives & Metrics

3. Identifying Your Target Audience

4. Selecting Your Lists

5. Partnering With Others to Expand Your Reach

6. Lead Time & Planning

7. Pre-Event Communications

8. Public Relations

9. Social Media

[Registration URL]

What if... personalization could get more personal than ever?

What if... you could deliver customized messaging on virtually any surface you can imagine?

Wha

t if.

..th

e cr

eativ

e la

ndsc

ape

coul

d be

turn

ed o

n its

sid

e?

What if...

an entire physical environm

ent could be totally transform

ed in days?

What’s your “what if”?

<First Name>, go ahead. W

rite in a personalized branding concept you think could never happen.

Or something you wish really could. Or som

ething you thought up in the shower the other day.

You get where this is going. Then share it at the URL below.

Let us feed your brain.

This is an HP Indigo Digital Print.

[Date][Start Time] to [End Time]Lunch and Prize Drawing

RSVP at [Registration URL] or call [Phone Number]Presented by [Your Company Name]

[Location Name][Location Street Address][Location City, State]

You’re invited toThe Tell Your Story EventHear how top companies are using multi-channel campaigns to amplify their brands.

“what ifs” can come to fruition.

[Speaker’s Full Name][Title] [Company Name]

[Speaker’s Full Name][Title] [Company Name]

[Speaker’s Full Name][Title] [Company Name]

[Speaker’s Full Name][Title] [Company Name]

[Speaker’s Full Name][Title] [Company Name]

[Speaker’s Full Name][Title] [Company Name]

<name>, what if you could immerse yourself in a roomful of ideas with these innovators?

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

It all starts with a blank slate...

Printed on an HP Indigo Digital Press.©2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

...tell your story in a whole new way

Learn how some of today’s leading companies have discovered new ways to create sensational multi-channel campaigns that amplify their brands.

The Tell Your Story Event[Date][Start Time] to [End Time][Location Name][Location Street, City, State Zip Code]

Who’s talking:[Company Name], [Campaign Name][Company Name], [Campaign Name][Company Name], [Campaign Name]

The Tell Your Story EventThe Tell Your Story Event

Final CallTell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

It all starts with a blank slate.

<First Name>, there’s still time to register for The Tell Your Story Event

[Date][Start Time] to [End Time]

[Location Name]

[Location Street Address][Location City, State, Zip Code]

Lunch and Prize Drawing* Presented by [Your Company Name]

Click here to RSVP or call [Phone Number]

Hear how these industry leaders are using exciting new techniques in multi-channel messaging to amplify their brands.

These prizes will be awarded in random drawings*:

Find out more!

[Speaker Name] [Speaker Title]

[Campaign Name]

[Speaker Name] [Speaker Title]

[Campaign Name]

1.[Prize Name]

[Prize Description]

2.[Prize Name]

[Prize Description]

3.[Prize Name]

[Prize Description]

Tell Your Story It all starts with a blank slate...

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

[Date] | [Time] | [Location Name] | [Location Street, City, State Zip Code]

We’re so glad you’re coming to the Tell Your Story Event

[Date][Start Time] to [End Time]

[Location Name][Location Street]

[Location City, State, Zip Code]

Presented by [Your Company Name]

Please scroll down to complete your reservation information and choose the prize you’d like to win.

Here’s who’s speaking:

Please complete your registration:Fields marked with [*] are mandatory.

And which prize would you like to win?The below prizes will be awarded in randon drawings.

And one last thing; what’s your “what If?”What if we could change your perception about the possibilities of personalization? What if you could print on virtually any

substrate, cover and size surface, and connect with your audience in exciting new ways? Tell us your personalized branding wish below. We’ll gather everyone’s ideas and talk about some of them at the event.

“What If”

Have a friend or colleague you’d like us to invite?

All done? You sure? Then go ahead and click “Continue.”

[Speaker Name] [Speaker Title]

[Campaign Name]

[Speaker Name] [Speaker Title]

[Campaign Name]

(Maximum number of characters is 2950)

3.[Prize Name]

[Prize Description]

1.[Prize Name]

[Prize Description]

2.[Prize Name]

[Prize Description]

This guide provides you with essential information and assets that will help you plan and conduct your customer events.

To conduct a successful customer event, every detail must be carefully planned, setting the stage for dynamic conversations that will start from the moment attendees arrive and continue well after the event.

Critical factors in the successful planning and execution of an event include:

• Careful detailed planning of the entire experience

• Developing and presenting compelling content

• Ensuring your teams have information on attendees and are trained in delivering the right messages and conducting strong conversations with these audiences

• Showcasing your capabilities through best-in-class print samples & campaigns

• Closing the event with clear feedback from your attendees and a direct call to action that enables your team to follow through with leads

1. Overall Planning of Your Event

2. Planning Your Agenda

3. Identifying and Inviting Guest Speakers

4. Facility Tours & Demos

5. Showcasing Print Samples

6. Preparing for the Day of the Event

7. Closing the Event

Tell Your StoryBegin with a Blank Slate

[Time] Welcome and Introduction

[Time] [Name], [Company Name], [Title]“It All Starts With a Blank Slate” Presentation

[Time] Break [Time][Name], [Company Name], [Title][Company Name] Presentation

[Time]Lunch and sample review

[Time]“How it happens” Tour

[Time]Panel Discussion

[Time]Conclusion & Next Steps

What’s going on:

Ready to be inspired,<First Name>?

This

is th

e pr

ize

you

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e!

Challenge: To get a group of busy executives to commit to an afternoon of discovering and sharing unique ways to expand their organization’s branding possibilities.

for this event.

3Follow up Follow Up Follow Up

and reminder emails to registrants. Send a “still time to register” email to non-responders as well.

telemarketing to registrants and a “last-chance” invite to non-responders.

1Create IntrigueSend out a teaser “save the date” email and postcard.

4Open the Doors to the PossibilitiesPut in your hands this personalized printed agenda which includes your name badge, a visual of the prize you selected, your ticket for the prize drawing, and details about what you’re experiencing here today.

2Show You What We Can DoFollow up with an elaborate, highly personalized, multi-substrate invitation that provides event details, while showcasing HP’s capabilities for unique printing and personalized branding. Invite recipients to share their wishes for branding possibilities, as well as choose the prize they’d like to win at a drawing to take place at the event.

Strategy:

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

It all starts with a blank slate...

Printed on an HP Large Format Printer. ©2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.Custom Content Council

Your Logo

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

It all starts with a blank slate...

Printed on an HP Large Format Printer. ©2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Articles with images get 94% more views.Jeff Bullas

Your Logo

Welcome toHP IndigoDiscover a world alive with creative possibilities

Hi, I’m<Nickname> <Last Name><Company Name>

Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

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Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your Story Tell Your

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It all starts with a blank slate...

Welcome to the Tell Your Story Event

Printed on an HP Large Format Printer. ©2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

CAMPAIGN DEVELOPER

This guide provides you with essential information and assets that will help you follow up on the leads and conversations you’ve gathered from your customer event.

Effective follow up and tracking after any marketing activity, such as a customer event, will determine how much ROI you will generate and determine whether you meet the objectives and metrics for success you’ve set for that activity.

Critical factors in the successful follow up of a customer event include:

• Staying in regular touch with your attendees starting with a thank you for attending the event

• Maintaining mindshare with attendees by providing value in each communication

• Creating a communications schedule that uses a variety of channels as touchpoints

• Setting a clear call to action in each touch that will advance your conversations with attendees

• Tracking all of your communications, activities and results accurately, from first touch to conversion to sales

• Measuring ROI by calculating sales to marketing investment ratios

1. Cultivating Influencers and Specifiers

2. Speak the Marketer’s Language

3. Maintaining a Consistent Presence

4. What Should You Continue to Send Your Prospects and Customers?

5. Tracking Sales Activities and ROI

6. Customer Relationship Management: What Happens When the Prospect Becomes a Customer?

Follow up Phone ScriptFollow Up Email

“ We used some of the tools in the Tell Your Story Sales Kit with our sales representatives. We were able to create a new sales tool that fostered new ideas with our clients, netting over 30 new projects. We have only been using this tool less than a month.”

Todd PaulyVice President, MarketingThe Graphic Arts Studio

To access the guides and purchase the kit visit: dscoop.org/TellYourStory or +1.312.527.6707

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The full Tell Your Story Roadmap is included with your Dscoop membership Included with your Dscoop membership you have access to the four in-depth guides with a step-by-step roadmap to help with planning, implementation and follow up for your marketing activities that will help your customers convey their brand message through the power of HP digital print.

Purchase of the Premium Kit includes additional content

Customizable Digital files including all of the marketing assets referenced in the guides, such as event invitations, sales and presentation scripts, signage and marketing collateral, trackers, worksheets and much more.

Printed Examples of the digital files and samples will help your team strategize how to best utilize the assets within the kit and provide color matching proofs.

Case Studies highlight brands that have used HP digital printing to develop and execute highly successful cross-channel campaigns. Talk tracks make the stories relevant to your audiences and case studies will help spark creativity.

Print Sample Files are provided as native InDesign files so you may modify them for your own purposes. These were designed to showcase the capabilities of the HP Indigo digital presses and have been tested and optimized to print on the presses.

Support and Training for this program through Dscoop University will include four on-demand courses to guide you through the process with expert tips and tricks.

N e w M e M b e r b e N e f i T ! 

Tell Your Story Sales Program Programmed for your customers’ success. And yours.

You have a powerful story to tell. And so do your customers.

Are you telling it?

The Tell Your Story Program makes it easy for you to become a partner in your customers’ success. This program, filled with proven tools that have been tried and tested, will help you introduce your customers to the benefits of using HP digital printing to more powerfully tell their brand stories. It includes four easy-to-follow guides that give you a clear roadmap to executing a 12-week step-by-step program of marketing and sales activities — everything you need to move from the planning stage through sales conversion and lead tracking.

Bottom line? Your customers will perceive you as a real partner in their success.

The kit includes 100+ digital assets to teach you how to:

• Deliver your value proposition using world-class storytelling techniques and HP digital print

• Host a variety of customer events

• Generate qualified leads & develop an effective follow-up process

• Measure campaign ROI