Tell (And Sell) Your

Organization’s Story

fellowshiphouse.org/successes

Case Example

Mental Health Center of Denver mhcd.org

Case Example

cpinc.org

Case Example

centerstone.org

Case Example

Why Tell Your

Organization’s

Story?

Rationale

• Connect to your audience.

• Increase donations or followers.

• Tout your organization’s credibility and successes.

• Build trust and relationships with your community.

• Inspire people to action.

#1

Cut Through Information Overload

Source: http://blog.hubspot.com/marketing/b2b-content-storytelling-infographic

• 79% scan the web instead of reading

word for word.

• 90% of professionals admit to throwing

away important information.

• In 2012, 5.2 trillion ads served on the

Internet.

• 700,000 Google searches performed

every 60 seconds.

#2

Before You Get

Started

Determine Purpose

• Emotional or functional benefit?

• Call to action?

– Donate Now!

– Call Your Congress Rep!

• Ongoing? i.e. blog, newsletter feature.

• One time use? i.e. annual report , news

article.

#3

Target Audience

Clients?

General

Public?

Media?

Funders?

Legislators?

Future

Employees?

#4

Determine Goals

• Increase donations or fundraising?

• Bring more clients to your agency?

• Help win a grant?

• Place media articles?

• Increase followers on social media?

• Generate volunteer requests?

• Reach out to legislators?

• All of the above?

#5

Telling and Selling

Good Storytelling

• Decide your tone and use it

consistently. ( i.e. funny, serious, casual,

formal)

• Use statistics and research to make

your story relevant.

• Spare no detail to bring your subjects

to life.

• Be honest, and even describe your

learning experience with a failure.#6

Good Storytelling

• Be concise and don’t ramble. Create a

clear beginning, middle and end.

• Copyedit your work, errors detract

from the story you are telling.

• Use photos and videos to enhance

your story.

#7

How to Sell Your Story

• Develop theme and campaign.

• Hook to awareness events. (i.e. Mental

Health Month)

• Create a story home. (i.e. blog,

newsletter or website page)

• Utilize social media, tweet chats and

hash tag campaigns.

#8

How to Sell Your Story

• Add videos and pictures. (also a good

storytelling element)

• Pitch to the media as human interest

piece.

• Incorporate in brochures, annual reports,

legislative work.

#9

Tracking Success

Measurements

• Google analytics to evaluate website

traffic before and after storytelling

campaign.

• Use bitly.com when sharing story links.

• Measure likes, shares and retweets.

• Sumall.com

• Tweetreach.com

• Facebook analytics

• keyhole.co

#10

Before and After Look

Dependent on Goals! What Happened?

• Increased fundraising

• More volunteers

• Media placement

• Legislative action

• Additional Clients

#11

About Kristin Battista-Frazee

• Author The Pornographer’s Daughter

• Social Worker

• Marketing

Professional

• Writer

Interested In Telling Your

Organization’s Story?

KristinBattistaFrazee.com

kbfrazee@gmail.com 703.599.9162

I Can Help.

Contact Me.