Tell Your Story With WordPress
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Transcript of Tell Your Story With WordPress
Wednesday, February 6, 13
beth g sanders@bethgsanders
bethgsanders.com
Wednesday, February 6, 13
The story is the Thing
Wednesday, February 6, 13
blog ≠ marketing copy
Wednesday, February 6, 13
Attention to detail = an important Thing
Wednesday, February 6, 13
Wednesday, February 6, 13
“When I would walk backstage, if I saw a brown
M&M in that bowl,” he wrote, “well, we’d line-check
the entire production. [Because if they missed that
detail then it was] guaranteed you’re going to
arrive at a technical error … ”
— David Lee Roth
Wednesday, February 6, 13
3 lessons
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knowledge = trust
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show > tell
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MMs are yummy
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generating content
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Wednesday, February 6, 13
platform
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Wednesday, February 6, 13
6 most FAQ
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WordPress.com v. wordpress.org??
Wednesday, February 6, 13
how many plugins can I use?
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how do i choose a good theme?
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categories v tags?
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what plugins do i need?
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what about security?
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troubleshooting
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3 basic steps
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deactivate all plugins
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reactivate one by one
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change to default theme
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Wednesday, February 6, 13
60,637,876
Wednesday, February 6, 13
60,637,876 websites run wordPress
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>100,000
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>100,000new WordPress sites each day
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65%
Wednesday, February 6, 13
65%of the top one million sites
Wednesday, February 6, 13
?Wednesday, February 6, 13
beth g sanders@bethgsanders
bethgsanders.comsocial media & online strategy | writing | wordpress
Wednesday, February 6, 13