Tell your story presentation 25.9.12

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  • 1. Tell your story: PR on ashoestringEast of England CommunicationsTeam26/09/2012

2. Welcome and agendaSara BetsworthHead of Region #BIGlf 3. BIG Funding OfficersRichard Drape and Michelle DrummondA Summary of Support 4. Your regional comms teamOur remit:To support successfuldevelopment and deliveryof BIGs fundinginitiatives locallyTo raise awareness andmaximise impact ourfunding locally 5. You said:Survey Monkey results:100% of respondents use websites above allother methods to inform people about yourprojects58% of you tweet8% blog41% use eventsword of mouth is still a popular method 6. How we communicate in theregion: a snapshotBeing out and about funding fairs, workshops and briefingeventsEngaging with local mediaPublications and website case studies, feature articles,and social mediaPublic affairs keeping MPs, Local Authorities and regionalstakeholders in the loopEngaging with regional stakeholders project visits,launches and VCS groups. 7. The power of being socialListen, learn and shareTwitter: @BIGEofEFacebook: Big LotteryFund East of EnglandBIGs blog: 8. Supporting you along the journeyIn print: Grant acknowledgementrequirementsOnline: BIG website - grant holdersection: the phone:01223 449027/449034In person:Invite us to your events, tweet us,tell us about your successes! 9. Online support from BIG & support:Publicity guidelinesHow to order merchandise forevents etc (T shirts, Balloons,banners, bunting)How to use the BIG logo (andadvice on styles) 10. BIG Branding: use of the logoTells the public wherelottery money is spentEncourages others to applyIts a condition of yourgrant! 11. Where should I use the logo?Any form of promotional or publicity materials:Press releasesLeafletsPostersBrochures/annual reportsWebsitesStationery/letterheadsJob averts/ on vehicles etcTwitter/facebook 12. Logo hard and fast rules!Only recipients may use itDo not alter in any wayStandard logo preferredSize at least 12mmAvailable in pink or blueAvailable on website 13. BIG Logo 14. Generating local publicityAll grants awarded aremade public (press release,BIG and DCMS website)BIG sets embargo dateNational and regionalmedia alertedThen its up to you! Buttoday should help ... 15. Telling your story 16. Where to start:Have a Comms plan: keymessages, audience,methods you will useKnow your local media andhow they reach audiences:print/broadcast/ TV/online?Pressreleases/leaflets/blogsSocial Media 17. #BIGlf