1. NOTHING BUT ACES Donostia/San Sebastian , September24th 2009

2. Didier Clarinval Donostia/San Sebastian, September 24th 2009 Caroline Brakel 3. Summary: - What?- Where ?- Who ?- When ? - How ?- Results ? - New challenges ? 4. 1. WHAT ? 5.

Our mission : Wecreated,

and we manage now a programme

aiming to raise

entrepreneurshipthrough Wallonia.

6.

Whats entrepreneurship ?

As economic agency, AS-E works at 2 levels :

1Esprit dentreprendre desire to act(initiative, responsability, team spirit, )Youngster (primaire), general education, non-economic education,

2Esprit dentreprise desire to create economic activity Vocational education, business schools,

7. 2. WHERE ? 8. Wallonia = Walloon Region

1 of the 3federal regions o f Belgium

16,844 km

- About 3,4 million inhabitants

Capital= Namur

Largest metropolitan area = Lige

Others main cities are Charleroi, Mons, Arlon,

French as common language,

a german speaking minority in the east

9. 3. WHO ? - THE AS-E -ITS ENTREPRENEURSHIP TEAM - EXPERT AND GUIDANCE COMMITTEE - FIELDPARTNERS 10. The AS-E

AS-E is an Economic Development Agencycreated in 2006 by the Walloon Government within the framework of a large developpment plan calledMarshallPlan for Wallonia

11. Missions of AS-E

Coordination of various actors in the field of creation, development and transmission

Grants for starters and innovative SMEs

Competitive intelligence

Annual starter/SME award

12. TheEntrepreneurship TEAM

the Head of the Agency

2 coordinators in charge of strategy, organization, communication,

a SALES FORCE of 5 teachers

1 people in charge of the german speaking region

13.

The Entrepreneurship TEAM is supported by :

AGuidance Committeewhich brings a wide number of partners together = all the major players involved in this issue :

A privateExpert: FREE

14. Field partners

Some of the private and public organizations acting on field

And about 10 15. 4. WHEN? 16.

Before 2007

Some operations are financed by Governement (Junior Entreprise,Dream-day )

Teachers are not deaply implicated

No specific communication campain

Coordination is not yet a key but FREE, as private organization began to gather some actors (entrepreneurs, policy makers) in a common approach

17.

2007 : The Agency launched a global Entrepreneurship awareness program 2007-2013

Strategy

Guidance Committee

Money

Andstarts with coordination and promotion of existing operations (junior enterprise.)

18.

2008 -2009 the Agency quickly distinguishes itself by an original methodology based on :

A top-down approach with a higher range (20 now !) of operations available all over Wallonia

A bottom-up approach with small, specific and focused operations in schools and ind CEE

A structured communication with baseline nothing but aces

A SALES FORCE distinguished in the European Enterprise Awards (Prague)

19. 20. 5. HOW ? 21.

A structurated programme offered to schools

A strong marketing strategy

A day-to-day presence of our Agents in schools and around

The setting-up of a specific measure only proposed by our team to schools and CEE

Ourchoice for of the field teachers and their integration in a sales force

22.

The programme ?

1 Old field partners go on to work in schools with their product (junior enterprise) ; new ones are selected by AS-E complementing the initial offer

2 AS-E leads the common communication and manages the common sales force

3 AS-E proposes some micro-grants (bourses pour projets innovants) helping specific appropriationin schools

23.

How is the programme structurated to convince teachers to introduce entrepreneurship?

5 axes with a panel of proposals :

• sveiller : meetings of professionals

• souvrir : activities based on creativity

• sessayer : learning by doing(like young enterprise)

• se mesurer : participation to contest MINI-ENTREPRISES

• senvoler : various activities in the last year of studies.(like CEE = Clubs dEtudiants Entrepreneurs)

24. 25.

about 50 field experiences

26. 6. RESULTS 27. Results 2008-2009

367 schoolsinvolvedat various degrees(about 64 % of the target) :

Implementing operations such as junior enterprise

Running specific micro-entrepreneurship-projects

about 2500 teachersinvolvedin these schools

32 962 pupils and studentsinvolved in 2008-2009

28. 7. NEW CHALLENGES ? 29.

A larger tool box forenthusiastic teachers

diffusion of pedagogical tools explaining how to introduce Entrepreneurship in schools

more small innovative entrepreneurial projects lead by teachers

more entrepreneurship team in schools

30.

Research ofspecific approachs in :

Primary education and beginning of secondary education (where to reinforce the project pedagogy)

Pedagogical education

Universities & High Schools

(to encourage initiatives in CEE and others)

31.

Research ofspecific approachs in :

Universities & High Schools

(to encourage initiatives in CEE and others)

32. WEBSITES E-MAILS 33.

www.wallonie.be

AS-E : www.as-e.be

www.tousdesas.be

Didier Clarinval :[email_address]

www.entreprunners.be

Caroline Brakel :[email_address]

34. THANK YOU ! Donostia/San Sebastian, September 24th 2009