090924 Gaze

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Transcript of 090924 Gaze

  • 1. NOTHING BUT ACES Donostia/San Sebastian , September24th 2009

2. Didier Clarinval Donostia/San Sebastian, September 24th 2009 Caroline Brakel 3. Summary: - What?- Where ?- Who ?- When ? - How ?- Results ? - New challenges ? 4. 1. WHAT ? 5.

  • Our mission : Wecreated,
  • and we manage now a programme
  • aiming to raise
  • entrepreneurshipthrough Wallonia.

6.

  • Whats entrepreneurship ?
  • As economic agency, AS-E works at 2 levels :
  • 1Esprit dentreprendre desire to act(initiative, responsability, team spirit, )Youngster (primaire), general education, non-economic education,
  • 2Esprit dentreprise desire to create economic activity Vocational education, business schools,

7. 2. WHERE ? 8. Wallonia = Walloon Region

  • 1 of the 3federal regions o f Belgium
  • 16,844 km
  • - About 3,4 million inhabitants
  • Capital= Namur
  • Largest metropolitan area = Lige
  • Others main cities are Charleroi, Mons, Arlon,
  • French as common language,
  • a german speaking minority in the east

9. 3. WHO ? - THE AS-E -ITS ENTREPRENEURSHIP TEAM - EXPERT AND GUIDANCE COMMITTEE - FIELDPARTNERS 10. The AS-E

  • AS-E is an Economic Development Agencycreated in 2006 by the Walloon Government within the framework of a large developpment plan calledMarshallPlan for Wallonia

11. Missions of AS-E

  • Coordination of various actors in the field of creation, development and transmission
  • Grants for starters and innovative SMEs
  • Competitive intelligence
  • Annual starter/SME award

12. TheEntrepreneurship TEAM

  • the Head of the Agency
  • 2 coordinators in charge of strategy, organization, communication,
  • a SALES FORCE of 5 teachers
  • 1 people in charge of the german speaking region

13.

  • The Entrepreneurship TEAM is supported by :
  • AGuidance Committeewhich brings a wide number of partners together = all the major players involved in this issue :
  • A privateExpert: FREE

14. Field partners

  • Some of the private and public organizations acting on field

And about 10 15. 4. WHEN? 16.

  • Before 2007
  • Some operations are financed by Governement (Junior Entreprise,Dream-day )
  • Teachers are not deaply implicated
  • No specific communication campain
  • Coordination is not yet a key but FREE, as private organization began to gather some actors (entrepreneurs, policy makers) in a common approach

17.

  • 2007 : The Agency launched a global Entrepreneurship awareness program 2007-2013
  • Strategy
  • Guidance Committee
  • Money
  • Andstarts with coordination and promotion of existing operations (junior enterprise.)

18.

  • 2008 -2009 the Agency quickly distinguishes itself by an original methodology based on :
  • A top-down approach with a higher range (20 now !) of operations available all over Wallonia
  • A bottom-up approach with small, specific and focused operations in schools and ind CEE
  • A structured communication with baseline nothing but aces
  • A SALES FORCE distinguished in the European Enterprise Awards (Prague)

19. 20. 5. HOW ? 21.

  • A structurated programme offered to schools
  • A strong marketing strategy
  • A day-to-day presence of our Agents in schools and around
  • The setting-up of a specific measure only proposed by our team to schools and CEE
  • Ourchoice for of the field teachers and their integration in a sales force

22.

  • The programme ?
  • 1 Old field partners go on to work in schools with their product (junior enterprise) ; new ones are selected by AS-E complementing the initial offer
  • 2 AS-E leads the common communication and manages the common sales force
  • 3 AS-E proposes some micro-grants (bourses pour projets innovants) helping specific appropriationin schools

23.

  • How is the programme structurated to convince teachers to introduce entrepreneurship?
  • 5 axes with a panel of proposals :
    • sveiller : meetings of professionals
    • souvrir : activities based on creativity
    • sessayer : learning by doing(like young enterprise)
    • se mesurer : participation to contest MINI-ENTREPRISES
    • senvoler : various activities in the last year of studies.(like CEE = Clubs dEtudiants Entrepreneurs)

24. 25.

  • about 50 field experiences

26. 6. RESULTS 27. Results 2008-2009

  • 367 schoolsinvolvedat various degrees(about 64 % of the target) :
  • Implementing operations such as junior enterprise
  • Running specific micro-entrepreneurship-projects
  • about 2500 teachersinvolvedin these schools
  • 32 962 pupils and studentsinvolved in 2008-2009

28. 7. NEW CHALLENGES ? 29.

  • A larger tool box forenthusiastic teachers
  • diffusion of pedagogical tools explaining how to introduce Entrepreneurship in schools
  • more small innovative entrepreneurial projects lead by teachers
  • more entrepreneurship team in schools

30.

  • Research ofspecific approachs in :
  • Primary education and beginning of secondary education (where to reinforce the project pedagogy)
  • Pedagogical education
  • Universities & High Schools
  • (to encourage initiatives in CEE and others)

31.

  • Research ofspecific approachs in :
  • Universities & High Schools
  • (to encourage initiatives in CEE and others)

32. WEBSITES E-MAILS 33.

  • www.wallonie.be
  • AS-E : www.as-e.be
  • www.tousdesas.be
  • Didier Clarinval :[email_address]
  • www.entreprunners.be
  • Caroline Brakel :[email_address]

34. THANK YOU ! Donostia/San Sebastian, September 24th 2009