+ Marketing Planning. + Agenda Introduction Marketing plan – objectives, audiences, elements...
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Transcript of + Marketing Planning. + Agenda Introduction Marketing plan – objectives, audiences, elements...
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Marketing Planning
+Agenda Introduction
Marketing plan – objectives, audiences, elements
Defining your product Competitor analysis
+Your marketing objectives
Define a marketing mix for:
VisibilityVisibility CredibilityCredibility
QuantityQuantity QuantityQuantity
+Marketing plan – mapping your audiences
Clients Potential clients Employees Investors Media Analysts Bloggers Competitors Others
+Elements of a Marketing Plan Internal Communications
Market research Key message development Look & Feel (branding)
External Communications Collateral materials
website, brochure, presentations Direct mails Media/analyst relations Web 2.0 activities Tradeshows/events Incentive programs
+Your marketing plan
Timeline, Budget, Team
Measurable (success, financials)
Repeatable
+Message Development (model 1)
SWOT Strengths Weaknesses Opportunities Threats
+Message development (model 2)
Critical Success Factors(5-7)
Competitive Advantages(3-5)
Unique Selling
Proposition (1-3)
Why should they buyfrom you?
+Competitive analysis – sources of information
Written information
Opportunistic information
+Contact us at:
Shalhevet – international marketing & communications
Yona Cymerman – managing director
Tel: 077 764 6404
Mobile: 050 268 8603
Email: [email protected]
