Google Nexus OneSmartest & Dumbest Competitor

Marketing

Ankan Jain

James Wade

Peter You

Satya Dash

Competitors

Apple iPhone

RIM Blackberry

Motorola Droid

Palm Pre & Pixi

Nokia

LG, Samsung, etc.

Slide 2

Smartest – Apple Shows Benefits

http://www.apple.com/iphone/gallery/ads/#first-steps-large

Demonstrates 7 different features without directly mentioning any

Focus on benefits

Immediately recognizable style

Slide 3

Smartest – Droid Does

http://www.youtube.com/watch?v=e52TSXwj774&

Droid Does Everything I don’t

Slide 4

Slide 5

Dumbest – Rage? 802.1x Authentication?

Slide 6

Smartest – Apple Store Invites Trial

Slide 7

Dumbest – Retail Store Invites Confusion

Retail Store Display

Slide 8

Dumbest – Palm Rests on an Old Apple core

Slide 9

Dumbest – Nice colors, but why?

Slide 10

Dumbest – Subtle Approach

What is

Droid?

Slide 11

Smart – Free Publicity

Slide 12

Not-so-smart – Why Palm?

Slide 13

Not-so-smart – Is it a phone advertisement?

Slide 14

Not-so-smart – Can you even see it?

Slide 15

Not-so-smart – Shoe or Blackberry ad?