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Marketing Plan PAF Watches vs Competitor (TITAN Watches)
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Transcript of Marketing Plan PAF Watches vs Competitor (TITAN Watches)
Pakistan Civil Aviation Authority
A presentation on
“Marketing Plan for 2013-14” PAFTEK Watches Vs Competitor (TITAN Watches)
Presented byNoman Khan
(57154)
To be a world class market leader by consistently exceeding our Customer's expectations; providing them with best of breed technology solutions at their door steps at every purchase, we will keep on top of today's and tomorrow’s technology, no matter how fast it moves.
Raising the Standard
We have to make an attractive mission statement that not only strongly reflect the purpose of existence of PAF TECHNOLOGIES but exhibit the commitment and promise to our customers that the PAF will always be in the phase of transformation with the abrupt changes in technologies, with customer first philosophy.
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PAF Watches: Market segmentation and targeting for PAF Watches by August 2013.
Positioning by creating the image of elegant PAF Watches in target market by using most effective mediums (Advertisement, info website, social networking, electronic & SMS distribution mailer means) (by Oct, 2013)
Launching Brand awareness campaign for newly develops watches (PAF Watches) – campaign will focus to create brand awareness by sharing the benefits of using the newly designed elegant PAF Watches, their design, durability & prices and its comparison with top companies. (by Nov, 2013)
Availability & Test marketing shall be launched in Karachi in defense & G-e- Iqbal by company’s outlets. (by Oct, 2013)
MARKETING OBJECTIVES:
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4KEEP YOUR PACE WITH TIME
Title Band Name:
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Slogan:
For the past several years, young people have fallen out of the habit of wearing a wristwatch. After all, who needs a wristwatch when you have a cell phone? Most young, tech-savvy people prefer to simply use their smart phones as their time pieces, without strapping an additional item on to their wrist.The New York Times (“The Wrist Watch is Reimagined. Will Young Shoppers Care?”), watch makers are trying to recapture the interest of young consumers by reinventing the wrist watch.
Target Market: Middle ClassYoung customer Professionals Sportspersonsall age group (starts from 12 years)
Mens’ collection Women’s collection Wall clocks Table clocks Stop watches
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Analogue Analogue – Digital Digital
Competitors: Groups for this assignment Titan, India Rolex, Switzerland Citizen, Japan
7KEEP YOUR PACE WITH TIME
Marketing & Promotion: Brand Awareness Campaign Advertisement Info through websites and the internet. Social Network Electronic Distribution Mail Conferences and Technology Trade Show
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in the world of sports, athletes and timekeepers do share a lot in common. That is why CITIZEN has played a major role in sponsoring some of the world’s most prestigious events and tracking outstanding performances around the globe.
Competitor’s brands Titan India Rolex Japan Citizen, Japan
TitanIndia
Rolex Switzerland
Competitors
VS
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Mens’ collection Women’s collection Kids Collection
Target Market: Middle & Upper ClassProfessionals SportspersonsYoung customer Children (from 08 years) Price Rs: 350 – 275,000
Titan as a Competitor
Competitors
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Models: 153 in Raga only Dial: Black / White / Blue Strap: Metal & Leather Price limit: Rs: 1495 - 25295
VS
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Mens’ collection Women’s collection Zoop for Kids
Models: 49 Dial: Multicolor Strap: Metal & Leather Price limit: Rs: 350 - 995
VS
Men’s Collection: Caliber
Specially designed for specialists, scientist, Engineers DIAL: white, black, yellow black Bracelet: according to the choice of customer Case: 40 mm, Plastic Movement: mechanical with digital compass Price: Rs: 2495 - 2995
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Smart Specially designed for students, Bachelors DIAL: white gold, blue, black, yellow black, chocolate colors Bracelet: steel, oyster Case: 38 mm, steel Movement: mechanical with digital compass Price: Rs: 995 - 1445
Women Collection: Signature slim
Specially designed for professional ladies DIAL: red, purple, multicolor Bracelet: 09 different colors with each Case: 36 mm, steel Movement: mechanical with digital compass Price: Rs: 1999 - 2499
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Chic Specially designed for students, bachelors and parties occasions DIAL: red, purple, diamond Bracelet: 12 different colors with each Case: 31 mm, metal Movement: mechanical Price: Rs: 995 - 1295
POSITIONING & PROMOTION: Brand Awareness Campaign. Advertisement Info websites and the internet. Social Network Electronic Distribution Mail Conferences and Technology Trade Show Sales, Services and Distribution
MARKETING STRATEGY:
Marketing should begin with the customer needs - NOT with the production process. Mktg should anticipate needs. Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organizational objectives
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Brand Awareness Campaign: The awareness of PAFTEK Watches shall include
information regarding the product mix, Product line, depth, width and other depth of benefits of PAFTEK Watches.
Advertisement: Online banners for most visited websites Space for newspaper and magazine. TV commercials (limited) Co sponsoring in next T20 World Cup 2014
PAFTEK MARKETING STRATEGY:
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Strong and effective promotion by Advertisement is one of the marketing vehicles that will help PAF technologies to create strong brand awareness for PAF Watches. In the advertisement, PAF technologies will list down the benefits, company information and product details for PAF Split.
VS
Websites and the internet: The awareness of PAF technologies / information
website to provide information like company profile, product details, online sale & service and contact details – customers are able to have more understanding about the company and product range / depth.
Social Network: communicate with (potential buyers), through Facebook and Twitter. Signing up an official/ professional account in the
both social network (by Sept, 2013) to stimulate PAF Watches .
By getting more users to join in the group, more and more people will know about PAF Technologies and it will help in increasing of contact database for PAF technologies.
MARKETING STRATEGY:
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VS
Conferences and Technology Trade Show: PAF technologies already registered with various trade
associations and technology trade exhibitions, Participation in symposiums, technology trade shows. Participation in technological exhibition in Karachi &
Lahore Expo Centre for our innovative products specially PAF Watches.
Electronic Distribution Mail: The cost less, easiest and faster way to keep in touch
with the potential customer and also to inform them on the solution that PAF technologies is providing.
We will get the database (e-mail address) from our established social networks.
Product informative emails shall be sent to them and try to establish long-run relationship with potential buyer/people.
MARKETING STRATEGY:
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VS
PAF Tech. Sales, Services and Distribution: After sale services / maintenance Distribution network Sales through reputable third party distributors/out lets Offering of attractive accessories Introducing “PAF Rabita”
MARKETING STRATEGY:
0800 – PAF-TEK (723-835) 0800 – PAF-TEK (723-835)
The technical team is able to answer customer queries immediately. This way will help the company to save on traveling expenses when the installation needs to be done in outside the city. PAF Technologies provide all the pre-sales and after sales support & services for customer. 18
TITAN’s CUSTOMER SERVICES:
FAQsContact UsTerms of UseShipping PolicyCancellation PolicyReturn / Exchange PolicyPrivacy PolicyLoyalty Programs
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Marketing by Brand ambassadors:
Brand Ambassador of PAFTEK Watches
MARKETING STRATEGY:
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VS
Clear role, responsibility, authority & accountability is to be defined and communicated to the concern divisional units.
Allocation of appropriate & justified funds and monitoring & control. Conduction of monthly meeting at divisional level and at corporate level after three
month, for monitoring and measurement of the implementation of objectives Task & Target.
Weekly visits to the distribution & outlets sites for evaluation of the progress. Monitoring of Feedback mechanism. 24th Board of Governors meeting in Dec, 2013 for evaluation of marketing strategy.
IMPLEMENTATION,EVALUATION, CONTROL
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Titan as a Competitor
VS
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…Even if you are on the right track, you will run over, if you just sit there...
WR
KEEP YOUR PACE WITH TIME
Pakistan Civil Aviation Authority
A presentation on
“Marketing Plan for 2013-14”
Murtuza Hussain (55718)M. Abrar Ahmed (56786)Noman Khan (57154)
THANK YOU