Digital marketing web competitor analysis

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  • 1. Digital Marketing Web Competitor Analysis[Student Name][Course Name][Date]

2. Table of ContentsSlide 1 ............................................................................................................................................. 3Slide 2 ............................................................................................................................................. 3Cover letter.................................................................................................................................. 3Project conducted ........................................................................................................................ 4Competitor Company .................................................................................................................. 4Slide 3 ............................................................................................................................................. 4Summary ..................................................................................................................................... 4Slide 4 ............................................................................................................................................. 5Competitors Website Effectiveness and Appropriateness .......................................................... 6Approach- Lucrative/ Attractive ............................................................................................. 6Slide 5 ............................................................................................................................................. 6Approach -Innovative ................................................................................................................. 6Slide 6 ............................................................................................................................................. 7Approach-Effectiveness .............................................................................................................. 7Slide 7 ............................................................................................................................................. 8Positioning of Alley Fashion ...................................................................................................... 8Slide 8 ............................................................................................................................................. 9Digital marketing Plan, Implication and Consideration for Zara Inc ......................................... 9Zara Inc. Digital marketing plan Implication.............................................................................. 9Slide 9 ........................................................................................................................................... 10Slide 10 ......................................................................................................................................... 11Zara Inc. digital marketing plan Consideration ........................................................................ 11Slide 11 ......................................................................................................................................... 12Slide 12 ......................................................................................................................................... 13Analysis......................................................................................................................................... 13References ..................................................................................................................................... 13 3. Digital Marketing Web Competitor AnalysisSlide 1The purpose of this assignment is to make a digital marketing web competitor analysisbetween the Ally Fashion and Zara Fashion.Slide 2Cover letterThe purpose of this digital marketing web analysis is to make analysis of two competitorcompanies which are Zara Inc. and Alley Fashion. 4. Project conductedDigital marketing web analysis Alley FashionCompetitor CompanyI am performing the digital marketing web analysis of Zara Inc. The company I selectedfor competitive analysis is Alley fashion. The concept brief was conducted for Zara Inc. and itscurrent approaches towards digital marketing plan. The prime purpose of this plan is to discovereffective areas for Alley Fashion in order to modify the web page and make it more attractiveand lucrative for the audience. The reason I have selected Alley fashion is to understand the prosand cons in digital marketing strategy of Zara Inc. and learn the approaches and strategies thatare appropriate for improved and progressive digital marketing plan.Slide 3SummaryThe purpose of this digital marketing web analysis is to make an analysis of twocompetitor companies which are Zara Inc. and Alley Fashion. This assignment is based on twoparts. The first part of the assignment is based on the planning of digital marketing. Differentapproaches have been adopted towards the attractive and innovative competitors. Attractive,innovative, effective and positioning approaches of competitors play an important role in thedigital marketing of the company. The analysis of the digital marketing is based on the two 5. companies which are Alley Fashion and Zara Inc. the purpose of the assignment is to discussdifferent approaches toward the digital marketing. Further in the analysis, differentconsiderations and implications for the marketing strategies are given. Zara Inc. has a unique setof strategies that are being implemented for better sales and better outputs. It is the main part ofthe digital marketing strategy to choose the marketing strategies that are suitable for thecompany. Moreover, the main schemes for the appropriate usage of marketing strategies aregiven.The prime strategies of Alley fashion digital plan that mention in these running notes areLucrative/ Attractive strategy. Attractive strategy is the most important tool of aggressivemarketing strategy of digital marketing plan. The main scheme of approaches and strategiesmention in this assignment is to focus on attractive approach, effective approach, innovativeapproach and positioning merits and demerits of internet website to evaluate the overall positionof Zara and areas of improvement. Marketing strategies are important to be followed as they playa sufficient role in the performance of an organization. All the requirements of the assignmentare discussed in detail and a 10 pager presentation is also added in the requirement of theassignment that gives a detailed analysis of the assignment.Slide 4 6. Competitors Website Effectiveness and AppropriatenessApproach- Lucrative/ AttractiveAlleys website is more distinctive, clear and objective as compared to Zaras web site.Innovation and information are making sparkling connection on the front page. Celebrityendorsement and product variety in the home page are providing complete assistance and eyecatching impact of the brand. The inclusive impression of the website is following a lucrativeand attractive approach. The upper half of the page is displaying an appealing model withanimated images of casual, formal and party dresses along with company vision statement. Restof the page is showing newly arrived outfits in the fashion industry (Fashion). The overall pictureof this page reveals creativity and brand perception in an appropriate manner. The top bar on thepage consists of multiple categories that not only support visitors to search their favorable areabut also provide information about new trends and fashion. The best part that fascinates me whileanalyzing the web page, when I start surfing the title it starts changing and new categories likeparty dress and causal start coming one by one along with catchy models. This was prettyamazing feel and sounds like true shopping in a shopping mall.Slide 5Approach -InnovativeThe page is cent percent fulfilling the conditions of innovative approach. The productsthat are new, unique and leading the fashion are displayed on the front page. The outfits 7. displayed exhibit their pricing order following deep centric innovative approach for product andprice. Sales sector, new arrival, trend and look good are the major segments of innovativeapproach in the paper (Bucher, 2013). The social links are also striking the clients on the frontpage. Get social with us and face book link on the display picture are also supporting theinnovative support. The 30% sale discount on the front page is an attractive feature of the page.It is a genuine experience of mall shopping for clients of this page. The lucrative approachconnection with innovative approach is distinguishing the page from its competitors in the eye ofclients and its first impression is so strong that internet audience of fashion industry force to openthis page on the top priority (Fashion).Slide 6Approach-EffectivenessThe effectiveness ratio of this page is far better than the competitor and it is because it isoffering a complete package of digital marketing and product categories. It is important to have astrong electronic link to display so many products in a web page. It is necessary for digitalmarketing because nowadays the use of internet is becoming so obvious that people use toconnect themselves with www any time they need any information or update. Organizationwith these technologies and techniques enjoy upper hand in the market (Edward, 2011). Zara isnot looking deep centric in that approach and thus left aside in the market though its products aremore successful in other markets. Digital marketing is more progressive media for organizations. 8. It is economical, quick and valuable source of marketing creates a distinctive distance betweensuccessive and average organization. Zara is performing its role in that segment