Pinoy’s Pharmacy Introduction

○ Mission○ Vision

Market Description Remarkable Difference Core Message Core Strategy Core Branding Element

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Mission

Pinoy’s Pharmacy is designed to provide the customer with the best prices and services that they need in terms of medicines.

Vision

Pinoy’s Pharmacy is a company which serves as a partner of every Filipino in maintaining and observing good health through affordable products and good services.

We supports Medical Missions

Market Description

The ideal market for Pinoy’s Pharmacy primarily meets the following characteristics:○ Senior citizens ○ Babies○Different ages of children○ Teenagers○ Lives in San Juan○Health or beauty conscious

Remarkable Difference Pinoy’s Pharmacy offered both

branded and generic medicines and all non-drug products.

Products offered are well-secured in the country

Employees are highly-educated, flexible, productive and dedicated with excellent work ethics.

Core Message

“Products are Offered Affordably

because Your Health is our Priority”

Core Strategy

The positioning goal for the business is to be seen as a health partner of every citizen which we offer free consultation twice a month in which other pharmacies doesn’t have.

The results which the company hopes to see from this marketing include:○ Constant ability to offer low costs medicines○Ability to compete with other established

pharmacy with our area of operation.

Core Branding ElementsThe visual look of Pinoy’s Pharmacy will

be supported by the following:○ Eye-catching inside and outside of the

pharmacy.○ Big tarpaulin of the products the pharmacy

offered and their corresponding prices.○Uniform attire for each employees.○A website which customers may visit.

“Products are Offered

Affordably because Your Health is our Priority”

Gen. Luna St., San Juan, Batangas

Thank you!Presented by:Dimaandal, Pauline Joy V.

Espinosa, Karen M.Lavilla, Airyn M.

Pinoy’s Pharmacy