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Greening the Mail Task Force:

A Public-Private Partnership

Michael Fanning

Manager, Environmental Policy & Programs

MTAC

Washington, DC

August 6, 2008

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Overview

Why do we have a “Greening the Mail” Task Force?

Drivers

Reincarnation of successful effort

Stakeholder participation

Workgroups

Outputs

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Why do we have a “Greening the Mail” Task Force?

Sustainability -- Meeting needs of the present generation without compromising the ability of future generations to meet their needs.

Sustainability now means the capability of an organization to anticipate and meet future risks and market conditions.

Important to initiate fact-based discussion on mail and the environment

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Drivers

Crisis was springboard for organizational awakening – Coca Cola, DuPont, GE, Wal-Mart, Time Warner

Social Risk – “Do Not Mail” Business risk -- Mailers, Sarbanes-Oxley Regulatory climate – New administration in

January, impending greenhouse gas regulation.

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Reincarnation

Successful effort in late 90sFirst meeting held last SeptemberTask Force meets quarterly Subgroups meet more frequently

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Stakeholder participation Mailers (National Geographic, Time, Bank of America,

Harte Hanks, Staples, National Wildlife Federation, Kohl’s)

Mailing Industry (Direct Marketing Association, Magazine Publishers, Envelope Manufacturers, Non-Profit Mailers, Pitney Bowes)

Suppliers (American Forest & Paper, Hallmark, Recycled Paperboard Coalition, Quad Graphics)

Regulators (EPA, Federal Environmental Executive)

Non-governmental organizations (National Recycling Coalition, Natural Resources Defense Council)

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Workgroups

● Mailpiece design & deliverability● Education & public awareness;● Life cycle analysis;● Recycling/disposal; and ● Standards and certification

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Expectations

Fact-based discussion of environmental impact of mail.

Opportunity to work together to baseline data and develop solutions to improve environmental performance of mail.

Greening the Mail” Symposium – 2010