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MTAC Periodicals Focus Group
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Transcript of MTAC Periodicals Focus Group
1
MTAC Periodicals
Focus Group
MTAC Periodicals
Focus Group
Product Development
August 15, 2012
Product Development
August 15, 2012
2
MTAC Meeting MTAC Meeting
Pulse Of the Industry
Periodicals at the National Postal Forum
Update Magazine Subscription access in USPSRetail Office’s and USPS.com
Update on PAG initiatives
Promotions
Agenda:
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Pulse of the IndustryPulse of the Industry Migration to Digital Continues
24% growth in digital readership Influx of apps for Smartphones and Tablets continues
Advertising News Magazine ad pages decrease for 4 Qtr in row – down 8.5% in 2nd Qtr Some positive signs:
■ Top 3 business titles grew ad pages in first half 2012■ September issue fashion titles have ad gains
Other News 1.7% decline in print total audience 48 titles ceased and 133 titles were launched in first half 2012 Select titles are integrating augmented reality
USPS Volumes Q1FY2012 - 6.4% Q2FY2012 - 3.7% Q3FY2012 - 3.1% YTD Q3FY2012 - 4.4%
National Postal Forum National Postal Forum
Working With Industry to create Agenda
Red Tag Meeting
Innovate, informative and entertaining sessions
Highlight Growing Publications - Rely on Industry Leaders
Impact of Technology on Business
Offer the “nuts and bolts” sessions How to get Periodical approval New launch applications, New sales tools that the USPS is offering to grow Periodical
advertisements “Everything you wanted to know about Periodicals…but was afraid to
Ask”
Create a Focused Periodical Track at the National Postal Forum
Periodicals @ Retail
Revenue Initiatives Revenue Initiatives
Enable access to potential new subscribers USPS retail stores
USPS.com
PAG Initiatives
PAG Update PAG Update
Requester Subscriber More than 75% Advertising
Supplement to Changes
eSubs qualifying for paid circulation
Elimination of Additional entry fees
Potential inclusion of alternative electronic media
Ability to include sealed envelopes
PAG Initiatives (continued)
PAG Update PAG Update
ID Statement POSTMASTER ACS wording – Industry to come back with scaled back wording from what was proposed
Co-packaged publications – ways to eliminate inability of PostalOne! to process so mailers do not have to use manual work-around methods to create 3541s missing a piece charge
“Catalog” issue
24 piece sack requirement
PAG Update PAG Update
The success of pay anywhere
The Catalog Issue (very controversial)
PostalOne! issues (hot)
Insert that have Wires
Bundle Sizes
Peter Moore's Findings
PAG Initiatives
■ Series of promotions communicated upfront*■ Lead industry, encourage best practices
*BOG & PRC approval pending
2013
MAY-JULY• CRM/BRM Earned Value -Financials, Catalogers, Publishers
FEBRUARY-MARCH• Coupons—Mobile Integration -Local & national retailers & businesses• Click-to-Call -Insurance, Financial, SMB
NOVEMBER-DECEMBER• Buy-It-Now -Retailers, e-tailers & catalogers
AUGUST-SEPTEMBER• Emerging Technologies -Retailers, e-tailers & catalogers• Samples -CPGs, Retailers• Picture Permit -Existing customers
2013 Promotions Calendar (proposed)2013 Promotions Calendar (proposed)
Questions?Questions?