[ aeonINSIGHT ] Company Profile

Marketing & UX Research Consultancy

Contents

• Vision & Mission

• Clients’ needs

• Service area

• Competitiveness

• Work process

• Clients

• Experience

Work & Experience

• Company

• Organization

• System

Company Profile

“Good is the Enemy of Great” Marketing & UX Research Consultancy

Company Profile“First, get the right people on the bus, then they will figure out where to drive it”- Good to Great , Jim Collins


OVERVIEW

Company

UX ResearchUX Consulting

aeonINSIGHT is the brand new

company of Marketing & UX consulting

as a subsidiary company of aeon

COMMUNICATIONS which has core

competency in UI design for 13 years .

aeonINSIGHT has been born to expand

our expertise from high quality UX

design in various devices to

understanding users first for user

oriented interaction design.

We are pursuing a Korean IDEO, a

genuine UX company, which can create

the upgraded user experience based on

contextual inquiries.

aeonINSIGHT is Marketing and UX Research

Consultancy which can provide a frame for

various points of view and unique insights.

UX Research

UI PlanningCreative UX Design

Since : June, 1998CEO : Adrian, H. Kim

UI Experts : 40

Since : 2010CEO : SooJin, Jennifer, Ahn

Research Experts : 5

4


WHO WE ARE

Organization

Collaborative TeamTeamwork for UX Design Frame work

Administration

AdministrationUX Advisory Group

UX/UIGroup

UX/GUIGroup

UX Development

Group

NewBusiness & SalesGroup

Quantitative Research

Team

UI Part I

UI Part II

UI Part III

GUI Part I

GUI Part II

GUI Part IIIQualitative Research

Team

Design Framework

Team

5


MANAGEMENT TEAM & ADVISORY

Organization

KAIST Information & Media MBA(Marketing Research & Consulting, Decision Making, IT Consulting, IT Strategy),Strategic Entertainment, Media Management Program in USC

SookMyung Women’s University, Bachelor of Physics

Honor of KAIST MBA Consulting Project Best Contributor in USC Strategic Entertainment and Media Management Program

Executive of EiLab Co. Ltd.Manager of Media Solution Center, Samsung ElectronicsDigital Convergence Team, Samsung Electronics

• Project Manager and consultant of User research and UX & working

innovation PJ for Uway.com

• UX planning of Unified Communication PJ on iPhone & Android

platform for KT

• Trend research and service concept planning in UX Strategy PJ for

Samsung

• Project Manager of Samsung Internet@TV Skyview application PJ

• Cheil Industry Corporate CRM Strategy consulting PJ

• KT QOOK TV T-commerce reinforce strategy consulting PJ

• FM communications MVNO entrance strategy consulting

• SAMSUNG IPTV Open platform service cooperation with Yahoo USA

• Smart TV new service plan and prototype with Google USA

Widget Open Platform/ Next generation Remo.& UI design

• SAMSUNG IPTV consulting project with IBM Global Unit

• SAMSUNG Biz model/Solution/UI prototyping for Mobile Content

Download service for Global with Disney

• Solution Architecture and PM for Leeum PDA Guide System

• Business Modeling Mobile Education Biz(MOBISTA)

PDA/HHP/PC Platform development project managing,

Responsibility for MOU with KT Strategic Div., Biz operation

• SAMSUNG E-book Business Modeling, Device and Reader SW Design

• Yepp eSchool Site development

• Home Network Media Sharing solution developer (UPnP solution)

• ADSL NW system processor HW development

Partner, CEO Soo Jin, Jennifer, Ahn

6



Organization

Hongik University(IDAS), Completed a Design Management

Marketing & Design Research, Strategic consulting User Centered Design Researcher, Universal design Project Manager Motion Graphic / Flash Designer

Senior Manager of Websmedia Co. Ltd.Marketing and Design Research Associate Consultant of ORC partners Co. Ltd.IT reporter of IDAS, IDTC( international Design Trend Center)

• Microsoft and Adobe Systems site UI planning and

operation , Senior manager of Content Syndicating

• Samsung Home Entertainment User Research

• Samsung washing machine usability test in London(UK)

• LG User Lifestyle research - Entertainment Tomorrow,

• LG CAC Market research in Australia,

• LG DEUX Project(UI research for next generation),

• LG side by side refrigerator research for improving

usability(observation and ideation),

• LG MC value research; Finding value of mobile

communication and user insights

• Samsung MP3 Player user research(FGI and IDI)

• IDTC 100 words of insight for trend forecasting

• Smart Furniture design for the School Life; School

Furniture design through Ethnography

Ducksung University, Bachelor’s degree of Information and Statistics

Moderator and Qualitative Researcher and Analyst Marketing Researcher

Qualitative Researcher of Research Lab in Gallup Korea Co. ltd.

• Medical In-depth Research, Auto Sales In-depth

research, Small Hose hold in-depth research, Telecom

user research

• Gang survey about real estate, mobile services.

• CLT of serial, coffee, cookie, etc.

• Over 300 times of FGI operator ( beverage, card,

telecom, university, brand identity etc)

• Monitoring customers in SKT branch shop

• Over 30 time of Survey about perception of unification,

marketing, social trends.

• Usage pattern research of Kookmin card, Shnhan card

• BPI of E-Land

Managing ConsultantTae Kyung, Moon

Associate ConsultantSo Inn, Kwon

7



Organization

CEO of aeon COMMUNICATIONS Adrian H.Kim

Advisory, Eye-Tracking User Modeling Jae-Hyeon Ahn

Advisory, Media Psychology Adrian H.Kim

Hongik University, Master degree of Multimedia advertisingUniversity of Connecticut in US , Graphic DesignCosta Rica Lincoln High School

Hanyang University, Information and Sociology, Adjuncts professor Instructor of Korea Information and Communication Institute Instructor of multimedia in Korea National University of Arts

Strategic Media ManagementDecision Quality and Enterprise Risk Management

USC Marshall School, Visiting ProfessorGraduate School of Information and Media Management, KAIST Business School

Psychology of Entertainment Media Consumers Advertising and Consumer PsychologyNeuromarketing (based on Media Psychology & Psychophysiology)

Graduate School of Information and Media Management, KAIST Business School

International Research PartnershipRaRA Na

User Experience Design/Usability ExpertInternational Recruiting IA & New product Development Advisory

Sogang University, Graduate School of economics(major in Information Technology Industry & Internet Business Industry )

Formal Executive in Realnetworks Co Ltd in Washington, USABusiness Strategy Manager in SK Widerthan Co Ltd. Manager in SK Telecom Seoul, Korea

Advisory, HCI Industrial Engineering Jong-hwa, Kim

Human Computer Interface studyIndustrial & Operations Engineering Expert Analysis of Telecommunication Platform & Wireless communication system

Current : Kunkook University HCI Senior professor, Executive of Korea Institute of Industrial Engineers

Univ. of Michigan Department of Industrial & Operations Engineering

Advisory, Multimedia Interface DesignYun-Jo, Kang

2003 Grand honor of Korea Design AwardE-learning methodology by multimedia

Hongik University, IDAS PhD.Musashino Art University, Master Degree of Art

Current : Kaywon Design Art University, Visual Management Professor

Kaywon Design Art University Chief Manager of administration div.

8


RESEARCH FACILITIES

System

FGI , Usability Testing Room

Video recording, Micro phone,

Capable of 2~3 session at the same time

Observation Room

Capable of 2~3 session observation

9


RESEARCH FACILITIES

System

Eye-Tracking Testing Lab

Industry-university cooperation with KAIST Media Management Lab, Eye-Tracking Testing Lab, work with PhDs of Media User modeling Experts

10

Work & Experience“If you can’t measure it, you can’t manage it.” - Peter Drucker


MISSION

Vision & Mission

We measure “for design” : We can extract crucial insights from you and users

“ WE HELP YOUR INNOVATION & CREATION “

When you are on the forked way, one is following user mental model, the other is pushing implementation model, even though you choose the way looking difficult (user research and design framing ), we can help you to find the easiest way with aeonINSIGHT’s crucial insight .

Provide appropriate methodology and analysis not the design to be “Guesswork”

Rephrase client’s problem then provides more realizable and feasible solution

12


WHAT YOU NEED

Clients’ needs

aeonINSIGHT respect your goal as well as user’s goal. Your success is our ultimate command.

INNOVATION CREATION

Problem Recognition

“We are facing serious problem that we cannot solve it by our selves. “- Stagnated market share, customer claim, cannibalization

Find Improvements

“Once we made our product, but we are not sure about our quality. Let’s verify it.”- Usability test, Partial renewal

Creative Ideas

“ We want something new, sensational one, but we don’t know what to do”- New idea, concept, Function list

“We have new product, but don’t know who is right customers. Or who is the right user for our product?”- Segmentation& Targeting, Persona, User Behaviors…

Target customers

Your Goal

Effective MAKING

“ As far as we know, our way is right. Research just takes long time but we haven’t seen concrete result.”, “We also want to know about users, but we have lack of time and budget.”

- Lack of motivation, lack of time and resource

13


WHAT WE PROVIDE YOU

Service area

aeonINSIGHT is an unprecedented company that provides you insights about market and users. We have know-how of marketing research and UX consulting for feasible recommendation

Market Trend Research

UX Research

Design Frame working

Usability Test

Research Solution

& DB

SecondaryResearchMarket

Trend

ConsumerTrend

Town observation

VideoTracking Qualitative

Quantitative

FGI In-DepthInterview

Self-Diary

Home Visits

Field Research

OnlineSurvey

User Modeling

GuideLine

Persona

Profiling

Context

Usage

Requirements

Prototyping

Concept Test

Scenario User Test

HeuristicEvaluation

IntegratedInsights

Ethnography

14


WHAT WE PROVIDE YOU(DETAILS)

Service area

aeonINSIGHT try to decently learn about what you need, then provide integrated insights.

Strategic Information& Guide

With user centric design, it can raise competitiveness and acceptance, therefore it will lead to successful entrance strategy

Provide online quick research method to raise efficiency of development

Secondary Research

Provide broad perspective with Pre-research in a project , technology/user/market trend research, ideation from documents and professional research papers, based on know-how from various background and experience

UX Research

Market Trend Research

If you want

INNOVATION

If you want

CREATION

UX Research

Usability Test

If you want

Effective Making

Problem Definition

FormativeTesting

We integrated originally separated method, Quantitative research and Qualitative research, then we analyze profile of target users and user behaviors. Therefore, we can suggest more accurate strategy for new product and innovation.

While the product is in development, with a goal of diagnosing and fixing problems; User Test, Heuristic Evaluation, Expert Review

Design Frame work

IntegratedInsights,Concrete Action item

Over 10 years UI experts bring you concrete action plan after examining research result and integrated insights . We can figure out what the user’s real goal and mental model, then recommend actionable plan for new UI development

UX Research

+ Design

Framework

15


Suggest various perspective by marketing strategy (STP, User profiling)

Synthesize essential insights from Integration between quantitative and qualitative research

Support UI development from solid background

Generate UI design exclusive insights

Quantitative research related on design, then making persona, and design guide

Suggest service model, concept, prototype for effective development

WHY aeonINSIGHT?

Competitiveness

Design Company

MarketingResearch

0 1010

Research Solutioncompanies

Online Research Companies

Marketing Research

UI Developers

Web AgencyAds

companies

UX companies

aeonINSIGHT is competitive because our approach is more scientific than UI consulting firms and more emotional than marketing research firms.

They more focus on overall marketing research,

numerical data, unfeasible result

We more focus on

16

They more focus on fast making, follow given requirements, simple user

interview


HOW WE WORK?

Work process

Client Requirements

Problem Definition

Structure Problems

ResearchDesign

ConductResearch

Analysis

Strategy & Recommendation

Verification

Problem Statement

UX Issue Tree

Prioritize Issues

Symptoms problems

Causes

Set Hypothesis

Research Problems

MethodologyMarket Trend

Research

UX Research

Document Internal Interview

Integration

Qualitative

Quantitative

Cording & Analysis

Synthesis Findings

Customer Insight

User Analysis

SegmentsCharacteristicsUsage PatternsUser Behaviors

Marketing Strategy

Segmentation/Targeting/Positioning

Vision & Identity

Service Model

Design Framework

User Modeling

UI Guide Line

PersonaContext scenario

Requirements Table

Concept definition

Information Architecture

Prototyping

Concept Test

User Test

Heuristic Evaluation

Card sortingGang Survey

Task complete

Open Question cording

Understanding

Descriptive AnalysisUsability Analysis

aeonINSIGHT invented the brand-new UX research process which is integrated strategic consulting, marketing research and UI design.

We are the unique company to provide complete UX process.

Strategic Consulting

Marketing Research

UI consulting+ +

17


CUSTOMIZED PROCESS FOR CLIENT

Work process

aeonINSIGHT has a modular process for your innovation and creation. We analyzes users then provides essential insights about users’ mental model and goal to create unique value for users .

Customer Needs

AnalysisIdeation & Planning

Define Requirements

UI design GUI design

Cording

Beta Test

Service Development Process

Market Trend Research UX Research

UX Frame Work User Insights, Analysis

UT

New concept, RFI, StrategicRecommendation

UX Guide, IA, Interaction,Visualization development

Usability Evaluation

aeon INIGHT provide customized UX consulting service for your Innovation and Creation

We analyze users’ behaviors , then synthesize essential insights. We provide our know-how that you can give concrete value to users through the knowledge of users’ mental model and users’ goal

SW architecture

18


OUR CLIENTS

Clients

• Marketing and User research, UX consulting for Uway.com – Uway JongAng

• QOOK TV Commerce Reinforce Strategy consulting project for KT - KT

• Cheil Industry Fashion BU CRM Master plan project – Cheil Industry

• UX Strategy and Trend Research for next generation appliances – SAMUNG

• HOME Network UX & User Research - SAMSUNG

• Global Hunmin Jungum XP GUI Usability Test - SAMSUNG

• ZIPEL FGI - SAMSUNG

• EZON Home network Usability Test – SCOMMTECH

06 Founded CyberdevelopersAeon co.01 Lycos Korea recommended site 07 Simmani recommended site 07 SAMUNG Electronics UI/GUI strategic partner01 Multimedia Ads strategic partner of Hyundai Construction co.ltd04 Establish AEON communications co.ltd07 Internet Shopping Mall (www.hora.co.kr) open 09 Shinsegae I & C Strategic partner04 TV series Animation “Story of Jjangubyul” developing02 SAMUNG Electronics TN UI Strategic partner11 Selected “2004 Small but Strong company” in HANKOK newspaper

UI/GUI design of Ubiquitous Robotic Companion for government01 SAMUNG Leeum Gallery PDA guide System Developing08 SAMSUNG Robot UI/GUI, Wibro Service ‘APEC’ prototype UI/GUI 12 SAMSUNG Headquater Bld. Office Network Solution UI/GUI 10 JAPAN ‘WIMAX test market – Okinawa Turing Guide Solution Design12 Pantech & Curitel, ‘KDDI, AT&T Cell phone GUI strategic partner09 LG Electronics ‘HomeNet’ UI/GUI strategic partner

19981999

200020012002

20032004

2005

2006 2007

2008

19

http://www.hora.co.kr/�


USABILITY TEST

Experience

20


UI ANALYSIS & DESIGN FRAME WORK

Experience

21


MEMBERS’ EXPERIENCE

Experience

KT Qook TV T-commerce

Field Survey Analysis FGI Report

Usability Test Strategic Consulting

22


MEMBERS’ EXPERIENCE

Experience

Home visiting for appliance usage Ethnography for Students’

furniture Research for universal design

evaluation index(case by automobile)Appliance Usability Test

23

@2011 aeonINSIGHT/ Marketing & UX Research ConsultancyThis material shall not be used, reproduced, copied, disclosed, translated in whole or in part, without the express consent of aeon IINSIGHT.

Yarntax Bld., 2 F. Youksam-dong 667-4, Gangnam-Gu, Seoul, Korea (135-080)Tel : 02-569-5110 , fax : 02- 569-5115 Email : [email protected]

Interaction Design is not Guesswork! Users Goals, not features, are the key to product success - About Face 3, Alan Cooper

mailto:[email protected]�

[ aeonINSIGHT ] Company Profile

Documents

Transcript of [ aeonINSIGHT ] Company Profile