sh404sef,seo and analytics

JoomlaDay South Africa

20.08.2010

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What's the plan ?

a - What are we talking about ?

b - A quick timelinec - Why would you use it ?d - Basic featurese - Recent additions

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Questions

1 - Using or have used sh404SEF ?

2 - Familiar with URL rewriting and SEO ?

3 - Collect site analytics data?

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a - What are we talking about ?

a Joomla 1.5/1.6/1.7 extension

adds SEO features fix SEO issues improves security

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a - What are we talking about ?

Contact info Home : anything-digital.com/3w Support : anything-digital.com/34p F.A.Q. : anything-digital.com/3u Manual : anything-digital.com/3h

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b - A quick timeline

late 2005 build personal sites, want multilingual

SEF urls modify 404SEFx

late 2006 publish hacks on forums

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b - A quick timeline

early 2007 dedicated support site (1st june '07) lots of new features

early 2008 native Joomla 1.5 (jan. 2008) 650 downloads / day 5000+ forum members

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b - A quick timeline

sept 2009 becomes GPL commercial

(loose 230+ reviews!)

Anything Digital sales partnership

sept 2010 development back on track, new features organized support

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c - Why would you use it ?

more details

What it does: anything-digital.com/yk What it doesn’t: anything-digital.com/k3x

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c - Why would you use it ?

SEO results better SEF urls (ranking, backlinks boost) largest number of plugins in the Joomla

world better page titles, hx tags, read more

links duplicate content shurl (backlinks)

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c - Why would you use it ?

SEO results analytics data anti-spam table-less joomla output (1.5x only) detailed 404 logs (time, I.P., user agent)

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c - Why would you use it ?

user friendliness

nice urls, speed (rejected attacks) shurl outgoing links analytics data

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c - Why would you use it ?

improved security

url check, XSS anti-flooding anti-spam (Project Honey Pot) IP, user-agent white/black list

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d - Basic features: SEF urls

Search Engines Friendly urlstoday : Friendly URLs

for people for search engines

largest # of plugins to support 3rd-party components

(Yes, still very much for search engines)

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d - Basic features: SEO

Search Engines Optimizationcomplex, many factors

on page, off page (backlinks, age,...)

sh404sef : on page optimization(and also off-page!)

#1 factor : page title, not SEF url

(seomoz)

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d - Basic features

Installs like any extensionUpgrades keep all dataDefault settings are usually OKreview settings before enabling!

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d- Basic features

Enabling with default settings : SEF urls have /index.php/ (don't

require .htaccess) most important seo improvements most important security checks

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e – Recent additions: shurl

shurl, joomla own tiny urls auto-create short urls

shurl generated:k206

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e – Recent additions: shurl

user requests :www.mysite.com/k206

sh404sef 301 redirects towww.mysite.com/best-SEO-practices.html

put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone

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e – Recent additions: shurl

don't rely on 3rd-partyusers know to which site

they go before clickingSEO backlinks boost

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e – Recent additions: 404 page

404 error page matterskeep users on your sitehelp them find what they want

Joomla handling: room for improvement

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e – Recent additions: 404 page

Joomla! may returns code 200

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e – Recent additions: 404 page

Better than 1.5, but

not enough

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e – Recent additions: 404 page

Help userKeep user on

your site

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e – Recent additions: mobile

easy support for mobile users

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e – Recent additions: Analytics

SEO is measuring thingsmany Joomla users don't

make it easymake it better

Choice: Google Analytics

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e – Recent additions: Analytics

Collect analytics data

Flexible, easy

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e – Recent additions: Analytics

manager: more powerful

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e – Recent additions: better

collect more data than G!

more to come (separate extension)

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e – Recent additions: Canonical

automatic handling ofrel=canonical

Virtuemart, Flexicontentalso in headers, for PDF

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F I N(the end)