Yannick Gaultier - sh404SEF SEO and Analytics
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Transcript of Yannick Gaultier - sh404SEF SEO and Analytics
sh404sef,seo and analytics
JoomlaDay South Africa
20.08.2010
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What's the plan ?
a - What are we talking about ?
b - A quick timelinec - Why would you use it ?d - Basic featurese - Recent additions
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Questions
1 - Using or have used sh404SEF ?
2 - Familiar with URL rewriting and SEO ?
3 - Collect site analytics data?
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a - What are we talking about ?
a Joomla 1.5/1.6/1.7 extension
adds SEO features fix SEO issues improves security
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a - What are we talking about ?
Contact info Home : anything-digital.com/3w Support : anything-digital.com/34p F.A.Q. : anything-digital.com/3u Manual : anything-digital.com/3h
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b - A quick timeline
late 2005 build personal sites, want multilingual
SEF urls modify 404SEFx
late 2006 publish hacks on forums
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b - A quick timeline
early 2007 dedicated support site (1st june '07) lots of new features
early 2008 native Joomla 1.5 (jan. 2008) 650 downloads / day 5000+ forum members
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b - A quick timeline
sept 2009 becomes GPL commercial
(loose 230+ reviews!)
Anything Digital sales partnership
sept 2010 development back on track, new features organized support
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c - Why would you use it ?
more details
What it does: anything-digital.com/yk What it doesn’t: anything-digital.com/k3x
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c - Why would you use it ?
SEO results better SEF urls (ranking, backlinks boost) largest number of plugins in the Joomla
world better page titles, hx tags, read more
links duplicate content shurl (backlinks)
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c - Why would you use it ?
SEO results analytics data anti-spam table-less joomla output (1.5x only) detailed 404 logs (time, I.P., user agent)
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c - Why would you use it ?
user friendliness
nice urls, speed (rejected attacks) shurl outgoing links analytics data
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c - Why would you use it ?
improved security
url check, XSS anti-flooding anti-spam (Project Honey Pot) IP, user-agent white/black list
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d - Basic features: SEF urls
Search Engines Friendly urlstoday : Friendly URLs
for people for search engines
largest # of plugins to support 3rd-party components
(Yes, still very much for search engines)
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d - Basic features: SEO
Search Engines Optimizationcomplex, many factors
on page, off page (backlinks, age,...)
sh404sef : on page optimization(and also off-page!)
#1 factor : page title, not SEF url
(seomoz)
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d - Basic features
Installs like any extensionUpgrades keep all dataDefault settings are usually OKreview settings before enabling!
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d- Basic features
Enabling with default settings : SEF urls have /index.php/ (don't
require .htaccess) most important seo improvements most important security checks
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e – Recent additions: shurl
shurl, joomla own tiny urls auto-create short urls
shurl generated:k206
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e – Recent additions: shurl
user requests :www.mysite.com/k206
sh404sef 301 redirects towww.mysite.com/best-SEO-practices.html
put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone
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e – Recent additions: shurl
don't rely on 3rd-partyusers know to which site
they go before clickingSEO backlinks boost
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e – Recent additions: 404 page
404 error page matterskeep users on your sitehelp them find what they want
Joomla handling: room for improvement
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e – Recent additions: 404 page
Joomla! may returns code 200
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e – Recent additions: 404 page
Better than 1.5, but
not enough
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e – Recent additions: 404 page
Help userKeep user on
your site
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e – Recent additions: mobile
easy support for mobile users
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e – Recent additions: Analytics
SEO is measuring thingsmany Joomla users don't
make it easymake it better
Choice: Google Analytics
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e – Recent additions: Analytics
Collect analytics data
Flexible, easy
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e – Recent additions: Analytics
manager: more powerful
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e – Recent additions: better
collect more data than G!
more to come (separate extension)
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e – Recent additions: Canonical
automatic handling ofrel=canonical
Virtuemart, Flexicontentalso in headers, for PDF
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F I N(the end)