Why Mobile?

Jeff SassVP Marketing & Biz Dev, Chief Evangelist

Myxerjeffrey.sass@myxer.com

Twitter: @sass

We Live In A Mobile World

We Are Addicted To Our Devices

This Time It’s Personal!

• MY Phone…• Not a computer… an accessory!

This Time It’s Personal!

100% of your customers!

Mobile Is The Center of our Universe

Make Mobile the Center of Your Marketing

Why Mobile?

• Impactful– Less Clutter– In your face– Immediate, purpose driven

Why Mobile?

• Ubiquitous– (puts you in the pocket of your

customers)

Why Mobile?

• Interactive– (many potential actions & calls to

action)• Rich media (animation, audio & video)• Click to call• Social Integration• Capture data• Opt-in for more• Distribute content • Distribute offers/coupons

Why Mobile?

• Personal• Location Aware– (highly targetable)– RELEVANT

You Are Here

Why Mobile?

• Integrates with other media– Print– Radio– TV– Out of home– Social

Text “GEICO” to 69937

Keep Mobile Out of a Silo!

You Don’t Need A Mobile Strategy…

You Need A Marketing Strategy That Incorporates Mobile…

Do I Need An App?

Do I Need An iPhone App?

The Mobile Pie is BIG!

The Many Flavors of Mobile

The Many Flavors of Mobile

• Android (sausage)

The Many Flavors of Mobile

• Blackberry

Many Flavors of U.S. Mobile Market

The Many Flavors of Mobile

• Other Smartphones (Pepperoni)

Many Flavors of U.S. Mobile Market

Source: The Nielson Company

The Many Flavors of Mobile

There’s NOT an APP for that…

• Mobilize Your Website• Build an SMS Opt-in list• Claim your “Place” on Facebook,

Foursquare, etc.• Create Mobile Content• Advertise on Mobile• Use QR Codes• Consider if there should be an App for

that…

What can you do?

• What is your marketing objective?• Who is your target audience?• How can you best reach them with

Mobile?• How can you leverage mobile in the

rest of your efforts?

What’s Next?

• Mobilize your site:– Mofuse, Wapple.net, Mobiforge

• Location Based Services:– Facebook Places, Foursquare, Gowalla

• App Builders:– MobileRoadie, AppMakr

• SMS Services:– 3Ci, Ping, MobileStorm

• Mobile Content:– Myxer

Some Resources

Questions?

Jeff SassVP Marketing & Biz Dev, Chief Evangelist

Myxerjeffrey.sass@myxer.com

Twitter: @sass