Why Mobile? An Intro To Mobile Marketing
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Why Mobile? Jeff Sass VP Marketing & Biz Dev, Chief Evangelist Myxer [email protected] Twitter: @sass
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Slides from a presentation on Mobile Marketing given to the Women In E-Commerce (WECAI) meeting in Fort Lauderdale, Florida. This is a basic Mobile Marketing overview. Video of the presentation is available at http://vimeo.com/19301575
Transcript of Why Mobile? An Intro To Mobile Marketing
We Live In A Mobile World
We Are Addicted To Our Devices
This Time It’s Personal!
• MY Phone…• Not a computer… an accessory!
This Time It’s Personal!
100% of your customers!
Mobile Is The Center of our Universe
Make Mobile the Center of Your Marketing
Why Mobile?
• Impactful– Less Clutter– In your face– Immediate, purpose driven
Why Mobile?
• Ubiquitous– (puts you in the pocket of your
customers)
Why Mobile?
• Interactive– (many potential actions & calls to
action)• Rich media (animation, audio & video)• Click to call• Social Integration• Capture data• Opt-in for more• Distribute content • Distribute offers/coupons
Why Mobile?
• Personal• Location Aware– (highly targetable)– RELEVANT
You Are Here
Why Mobile?
• Integrates with other media– Print– Radio– TV– Out of home– Social
Text “GEICO” to 69937
Keep Mobile Out of a Silo!
You Don’t Need A Mobile Strategy…
You Need A Marketing Strategy That Incorporates Mobile…
Do I Need An App?
Do I Need An iPhone App?
The Mobile Pie is BIG!
The Many Flavors of Mobile
The Many Flavors of Mobile
• Android (sausage)
The Many Flavors of Mobile
• Blackberry
Many Flavors of U.S. Mobile Market
The Many Flavors of Mobile
• Other Smartphones (Pepperoni)
Many Flavors of U.S. Mobile Market
Source: The Nielson Company
The Many Flavors of Mobile
There’s NOT an APP for that…
• Mobilize Your Website• Build an SMS Opt-in list• Claim your “Place” on Facebook,
Foursquare, etc.• Create Mobile Content• Advertise on Mobile• Use QR Codes• Consider if there should be an App for
that…
What can you do?
• What is your marketing objective?• Who is your target audience?• How can you best reach them with
Mobile?• How can you leverage mobile in the
rest of your efforts?
What’s Next?
• Mobilize your site:– Mofuse, Wapple.net, Mobiforge
• Location Based Services:– Facebook Places, Foursquare, Gowalla
• App Builders:– MobileRoadie, AppMakr
• SMS Services:– 3Ci, Ping, MobileStorm
• Mobile Content:– Myxer
Some Resources
