MMG \ Brand Mobile Intro

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    20-Jan-2015
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Brief description of MMG \ Brand Mobile group, one of the leading mobile\interactive agencies in Russia

Transcript of MMG \ Brand Mobile Intro

  • 1. MobileMediaGroup BrandMobile DigitalInteractivemarketinginRussia Companyprofile

2. INTROI BrandMobile,partofMobileMediaGroup(MMG),wasestablishedin2003in Moscow,Russia,asamobilemarketingconsultingagency.CurrentlyMMG Brand Mobileisoneoftheleadingplayersinmobile/interactivedigitalmarketingand advertisinginRussiawithportfolioof150+successfulprojectsforleadingglobal consumerbrands.BrandMobileisthefullcycleinteractivedigitalmarketingagency, definingandimplementingdigitalstrategyforglobalbrands effectivesynergyofCRM/Loyaltyanddigitalengagement/socialnetworking extensiveexperienceofrunninginteractiveATL,BTLandTTLcampaigns fullcycleservice,includingcreative,hotline,BTLpersonnelmgmtetcBrandMobileisthedigitalagencyofSprite(CocaColabrand)inRussia,haslong termsuccessfulworkingexperiencewithvariousbrandsofleadingmultinational consumercompanieslikeSunINBev,Efes,P&G,Unileverandmanyothers,hasbeen mobileadvertisingagencyforSamsungproductsdivision.Someofourclientsare listedintheendofthisbrief. 3. INTROII MMG interactivemarketingandadvertisingtechnologyandserviceprovider:MMGTechnology:interactiveplatformdeveloperandoperator,with carriergradeproductionenvironmentandseveraltechnologyknowhows MMGMediaHouse:mobilemediaseller,workingwithmediaagencieson theonehand,andenablingmobileadvertisingonpremiummobile publishersontheotherMMGTechnologyoperatesownhighperformancemobilemarketingplatform, capableofrunningcomplexmultichannel(webwapsmsemail)digital marketingcampaignswithadvancedCRMfunctionality,varietyoftechknow hows,providingSLAbasedsupport.MMGMediaHouse hastheexperienceofbeenanofficialsellerofNokia Interactivemobileadvertisinginventory(WAP)andBeelinemobileadvertising pilotinventory(WAP,ICB,USSD/IVRportals)amongothers. 4. INTROIIIMMG BrandMobileiswellknownforitseducationalandmarketingefforts promotingmobileadvertisinginRussia:MMGorganizedthefirstexclusiveMobileAdvertisingconferenceand Workshop,spring2008 participationinMobileMarketingAssociationevents, MMGwasamongcoorganizersforDigitalMarketingForum,autumn2009 presentationsinvariousinternationalconferencesinRussiaandabroad, publicationsinprofessionalmarketingandadvertisingjournals MMGorganized/sponsoredseveralmobileadvertising/mobilemedia researchesinRussiaRecentlyMMGtogetherwithFOMpreparedanalyticalreportTheYouth: mediaandconsumption,whichcoversmediahabits,psychography,consumer andbehavioralpracticesofyoung(1226)populationofRussia. 5. MOBILEADV:INTEGRATINGVALUECHAINMMG BrandMobilehasanexperienceofbeingboththesellerandtheclientagency.MMGMediaHouse actsasaseller,workingwithATL(media)agencies helpingmediaownerstodefinetheadproducts/pricing, bringthispropositiontomarketincludingspecialeducational/marketingactivity, establishgoodworkingrelationswithmediabuying/planningagencies manageallorganizational,trafficmanagementandplanningactivitiesBrandMobile,asoneoftheclientagencies,workingwithclients/BTLagencies Leveragesexistingclient/projectportfoliotoattracthiprofileclientswithinTTL Helpsthesellertoestablishfastfirstpilotcampaigns Educatesthemarket(clients),generatingcasestudiesandbestpractices Generatesdirectsales,veryimportantonthestartupstageofanymadprojectSuchstructureprovidesboth horizontalsalesscalabilityattractinglargeadvertisingmediaagenciesontheMMG MediaHouse sellerlevel verticalpushsalesandmarketingarmworkingwithendclientsonthe BrandMobile interactiveagencylevel 6. MOBILEADVEXPERIENCEFanta /CocaCola(FMCG),WAP+ICB,maxCTR=5% Burn/CocaCola(FMCG),WAP+ICB,maxCTR=2,8% JuicyFruit /Wrigley(FMCG),WAP,maxCTR=5,7% Novaring/Shering Plau (hygiene),WAP,maxCTR=3% Klinskoe /SunINBev (beer),WAP,maxCTR=8% U900Soul,TouchWiz /Samsung(consumerelectronics),maxCTR=2.5% Sela (fashionretailer)/WAP+ICB,maxCTR=6,4% Afterlife(movie),WAP+ICB,maxCTR=5,3% HerbalEssences/P&G NokiaM variouscontentprovidersincludingZedRussia(Infon),Samsung FunClub ,Jumster andothers. 7. MOBILEMARKETING:PIONEEREDINRUSSIAWITHOnscreenSMS:event +HoReCa sms/mmsentertainment,Efes Pilsener 2003,laterdidit againforMTS,Nokia,ImperialTobacco,Samsungandothers BonusmobileTopUps:federalpromoforImperialTobacco/ West, 2004,laterusedin virtuallyanyonpackpromo MobileCRM/Loyalty:Beeline2006/07,4mln participants,CocaColaSprite2008/09 InpackGPS:SunINBev /Klinskoe,2007 Sales/Tradeintegratingpromo:EURO tires,2007 Sales/Eventintegratingpromo:Megafon Mobilefreshbar/mobilecoupon2008 MobileTTLcampaign:WrigleysJuicyFruit,2008,onpack+BeelineWAPadvertising Mobilecooperativeloyalty+couponing:Samsung2009 Web2mobile:viralpromoforPervy Otryad /Faasuto SukuwaddoRussiananime movie,Internetvideowithcalltomobilescenariointegratedintoscreenplay,2009 8. SOMEOFOURCLIENTS 9. www.brandmobile.ru +7(495)2252206 info@brandmobile.ru