euroia 2014Brussels, Belgium 25 – 27 September, 2014

DEBRIEFNadia Ferreira

Impressions

Learnings

The homepageEric Reiss

Homepage is not a core page

Idea from Eric Reiss and Ida Aalen.

● User lands on a website via

Google keyword search, Shared

link, etc.

● Most of the users will never see

the Homepage.

● Good navigation allows users

to leave the homepage.

Homepage is not a core page

Idea from Eric Reiss and Ida Aalen.

● User lands on a website via

Google keyword search, Shared

link, etc.

● Most of the users will never see

the Homepage.

● Good navigation allows users

to leave the homepage.

“Designing the homepage first is like wrapping before even having a gift.”

Ida Aalen

Core ModelIda Aalen

Core Model

Template at http://iallenkelhet.no/wp-content/uploads/sites/2/2014/05/Ida-Aalen-Core-page-handouts.pdf

A.K.A. Core & Paths, presented by

Ida Aalen

Where users solve their taks and you reach your objectives.

Core pages

Core Model

Template at http://iallenkelhet.no/wp-content/uploads/sites/2/2014/05/Ida-Aalen-Core-page-handouts.pdf

Step 1 - Identify Core pages where Business goals and User tasks meet

Step 2 - Identify Users top tasks

Core Model

Step 3

How will the users get there?

How will they find this content?

3

1 2

Core Model

3

1 2

Step 4

What content elements do we need to make sure the user solves their task while respecting our objectives?

4

Core Model

3

1 2

4

Step 5

After the user has solved their task, where do we want to send them next?

5

Core Model (in new page)

Step 6

Prioritise Core content and Outwards paths

E.g. use mobile analogy

6

Throw heuristics evaluation to the fireDavid Forito

UX review as a Story

Idea by David Fiorito

● Kill the long website reviews

spreadsheets checklists.

● Story instead:

Plot

o -> Flow/ context of use

Characters

o -> Persona

Point of view

o -> Heuristics narrative

UX review as a Story

Core User journey of what she:

o Sees

o Understands

o Does

Structure:

o Persona presentation

o Story case (Journey)

o Strengths

o Negative points

o Screenshots

o Recommendations

The competing values frameworkKim Goodwin

The Competing Values Framework

Presented by Kim Goodwin

"How we decide"

● Clan - UX as Coaches Involvement, Slow, Everyone involved, meetings with more people

● Adhocary - UX as GeneralistsHate process, not too structured, start-up culture, use of white board for quick experiments

● Hierarchy - UX as Process & Design expertsCheck-ins, styles guides, minimise disruption

● Market - UX as Scientists Quantitate data driven, in need of proof, measurements, minimise risk.

Social typesBirgit Geiberger - UX team of two

Social typesPresented by Birgit (UX team of two)

Relater● “I feel”● People-oriented, Slow Pace● Issues: Reluctant to change, avoid

risks, undisciplined in use of time

Socializer● “I want”● People-oriented, Fast Pace● Issues: Personal opinion decisions,

little concern for details, struggle with commitment

Director● “I will” ● Task-oriented, Fast Pace● Issues: Forcefull, impatient, do not

show emotions

Thinker ● “I think”● Task-oriented, Slow Pace● Skeptical, critical, avoid risks, study

before opinion

Social typesHow to communicate with:

Relater● Develop relationship. Spend time.● Inform early about changes.

Socializer● Show appreciation and support● Don’t ignore them

Director● Provide options and benefits● Clear, short, precise. Get to the point

Thinker ● Give a lot of information beforehand.● Provide deadlines and time to

process● Dont misinterprect lack of enthusiam.

Peter Boersema - UX team of two

Improve UX process

Improve UX process

Presented by Peter Boersma (UX Team of Two)

Rethink deliverables and process:

1. List current UX deliverables2. Diagram deliverables in phases3. Describe the input needed for a

deliverable and what is the output generated

4. Present, discuss and prioritise5. Templates for 80 % of the cases6. Repeat

Improve UX process

Communicate Roadmap

● Company / Product

Challenges

Improve UX process

Objectives

● Identiy who can influence the

UX of a project.

● Understand who are the people

to communicate the UX process

inside the organization.

UX, UI and what it matters

“Don’t be stuck with the UI.

There is more than that.

Look around and design the

present, the interaction.”

Petr & Jiri

UX, UI and what it matters

“Don’t be stuck with the UI.

There is more than that.

Look around and design the

present, the interaction.”

Petr

Lutz Schmitt

“Maybe UX is just Educated

Marketing”

UX, UI and what it matters

“Don’t be stuck with the UI.

There is more than that.

Look around and design the

present, the interaction.”

Petr

Lutz Schmitt

“Maybe UX is just Educated

Marketing”

“IA, we still suck at it.”

Abby C.

Slide decks

Talks and Workshops

Links in presentation notes

Books and articles

Readings

Amazon links in presentation notes

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Thanks!