Being an Evil Mastermind - euroIA 2013
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Transcript of Being an Evil Mastermind - euroIA 2013
Being an evil mastermindintroduction for information architects and other operatives
Lutz Schmitt – euroIA – Edinburgh 2013
photo by nathaninsandiego on flickr cc-by-nc-2.0
Learn in only 30 minutes how to:
gain control,
keep that power,
reach your goals,be an evil mastermind!
5
Why bothering?
Why bothering?
Why bothering?
Because you're right, the others aren't and
nobody listens to you.
Preparations
Have a goal.
photo by photo by 76074333@N0076074333@N00 on flickr.com cc-by-2.0 on flickr.com cc-by-2.0
You are an expert in _______
Become a master in
people business.
photo by mithril on flickr.com cc-by-nc-sa-2.0photo by mithril on flickr.com cc-by-nc-sa-2.0
photo by Images_of_Money on flickr.com cc-by-2.0
photo by s8geek on flickr.com cc-by-sa-2.0photo by s8geek on flickr.com cc-by-sa-2.0
photo by julochka on flickr.com cc-by-nc-2.0photo by julochka on flickr.com cc-by-nc-2.0
photo by widnr on flickr.com cc-by-nd-2.0photo by widnr on flickr.com cc-by-nd-2.0
photo by newshour on flickr.com cc-by-nc-nd-2.0
Most important ruleKeep it simple.
there are only minions ...
… and foes.
Some practical advice
photo by alisonlongrigg on flickr.com cc-by-nc-nd-2.0
Help them, to not recognize.
Strategy #1
photo by widdowquinn on flickr.com cc-by-nc-sa-2.0photo by widdowquinn on flickr.com cc-by-nc-sa-2.0
Be always friendly and polite.
photo by loop_oh on flickr.com cc-by-nd-2.0photo by loop_oh on flickr.com cc-by-nd-2.0
Make gifts.
photo by carolynconner on flickr.com cc-by-2.0photo by carolynconner on flickr.com cc-by-2.0
Be predictable.
photo by mythoto on flickr.com cc-by-nc-sa-2.0
Strategy #2Control communication.
photo by mithril on flickr.com cc-by-nc-sa-2.0photo by mithril on flickr.com cc-by-nc-sa-2.0
Be an information hub.
photo by athomeinscottsdale on flickr.com cc-by-2.0photo by athomeinscottsdale on flickr.com cc-by-2.0
Meetings are weapons.
photo by brynlanyon on flickr.com cc-by-2.0photo by brynlanyon on flickr.com cc-by-2.0
Strategy #3Shape truth.
Always be the scribe.
photo by jefka on flickr.com cc-by-nc-2.0photo by jefka on flickr.com cc-by-nc-2.0
photo by Lutz Schmitt cc-by-nc-3.0
Make a lot of versions
One last especially for IA
Be the rule keeper.photo by halans on flickr.com cc-by-nc-sa-2.0photo by halans on flickr.com cc-by-nc-sa-2.0
No more time left72 methods and advices left out
photo by mere41782 on flickr.com cc-by-nd-2.0photo by mere41782 on flickr.com cc-by-nd-2.0
Good luck!Yours truly, Lutz
Follow me at twitter: luxux