What we learned at EuroIA 2014
36
euro ia 2014 Brussels, Belgium 25 – 27 September, 2014 DEBRIEF Nadia Ferreira
description
Our UX Designer Nádia Ferreira attended this year's EuroIA conference in Brussels. This debrief offers a glimpse on the topics that were discussed and sums up our most important learnings.
Transcript of What we learned at EuroIA 2014
euroia 2014Brussels, Belgium 25 – 27 September, 2014
DEBRIEFNadia Ferreira
Impressions
Learnings
The homepageEric Reiss
Homepage is not a core page
Idea from Eric Reiss and Ida Aalen.
● User lands on a website via
Google keyword search, Shared
link, etc.
● Most of the users will never see
the Homepage.
● Good navigation allows users
to leave the homepage.
Homepage is not a core page
Idea from Eric Reiss and Ida Aalen.
● User lands on a website via
Google keyword search, Shared
link, etc.
● Most of the users will never see
the Homepage.
● Good navigation allows users
to leave the homepage.
“Designing the homepage first is like wrapping before even having a gift.”
Ida Aalen
Core ModelIda Aalen
Core Model
Template at http://iallenkelhet.no/wp-content/uploads/sites/2/2014/05/Ida-Aalen-Core-page-handouts.pdf
A.K.A. Core & Paths, presented by
Ida Aalen
Where users solve their taks and you reach your objectives.
Core pages
Core Model
Template at http://iallenkelhet.no/wp-content/uploads/sites/2/2014/05/Ida-Aalen-Core-page-handouts.pdf
Step 1 - Identify Core pages where Business goals and User tasks meet
Step 2 - Identify Users top tasks
Core Model
Step 3
How will the users get there?
How will they find this content?
3
1 2
Core Model
3
1 2
Step 4
What content elements do we need to make sure the user solves their task while respecting our objectives?
4
Core Model
3
1 2
4
Step 5
After the user has solved their task, where do we want to send them next?
5
Core Model (in new page)
Step 6
Prioritise Core content and Outwards paths
E.g. use mobile analogy
6
Throw heuristics evaluation to the fireDavid Forito
UX review as a Story
Idea by David Fiorito
● Kill the long website reviews
spreadsheets checklists.
● Story instead:
Plot
o -> Flow/ context of use
Characters
o -> Persona
Point of view
o -> Heuristics narrative
UX review as a Story
Core User journey of what she:
o Sees
o Understands
o Does
Structure:
o Persona presentation
o Story case (Journey)
o Strengths
o Negative points
o Screenshots
o Recommendations
The competing values frameworkKim Goodwin
The Competing Values Framework
Presented by Kim Goodwin
"How we decide"
● Clan - UX as Coaches Involvement, Slow, Everyone involved, meetings with more people
● Adhocary - UX as GeneralistsHate process, not too structured, start-up culture, use of white board for quick experiments
● Hierarchy - UX as Process & Design expertsCheck-ins, styles guides, minimise disruption
● Market - UX as Scientists Quantitate data driven, in need of proof, measurements, minimise risk.
Social typesBirgit Geiberger - UX team of two
Social typesPresented by Birgit (UX team of two)
Relater● “I feel”● People-oriented, Slow Pace● Issues: Reluctant to change, avoid
risks, undisciplined in use of time
Socializer● “I want”● People-oriented, Fast Pace● Issues: Personal opinion decisions,
little concern for details, struggle with commitment
Director● “I will” ● Task-oriented, Fast Pace● Issues: Forcefull, impatient, do not
show emotions
Thinker ● “I think”● Task-oriented, Slow Pace● Skeptical, critical, avoid risks, study
before opinion
Social typesHow to communicate with:
Relater● Develop relationship. Spend time.● Inform early about changes.
Socializer● Show appreciation and support● Don’t ignore them
Director● Provide options and benefits● Clear, short, precise. Get to the point
Thinker ● Give a lot of information beforehand.● Provide deadlines and time to
process● Dont misinterprect lack of enthusiam.
Peter Boersema - UX team of two
Improve UX process
Improve UX process
Presented by Peter Boersma (UX Team of Two)
Rethink deliverables and process:
1. List current UX deliverables2. Diagram deliverables in phases3. Describe the input needed for a
deliverable and what is the output generated
4. Present, discuss and prioritise5. Templates for 80 % of the cases6. Repeat
Improve UX process
Communicate Roadmap
● Company / Product
Challenges
Improve UX process
Objectives
● Identiy who can influence the
UX of a project.
● Understand who are the people
to communicate the UX process
inside the organization.
UX, UI and what it matters
“Don’t be stuck with the UI.
There is more than that.
Look around and design the
present, the interaction.”
Petr & Jiri
UX, UI and what it matters
“Don’t be stuck with the UI.
There is more than that.
Look around and design the
present, the interaction.”
Petr
Lutz Schmitt
“Maybe UX is just Educated
Marketing”
UX, UI and what it matters
“Don’t be stuck with the UI.
There is more than that.
Look around and design the
present, the interaction.”
Petr
Lutz Schmitt
“Maybe UX is just Educated
Marketing”
“IA, we still suck at it.”
Abby C.
Slide decks
Talks and Workshops
Links in presentation notes
Books and articles
Readings
Amazon links in presentation notes
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