EuroIA 2013: Metadata in Cross-Channel Ecosystems
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Transcript of EuroIA 2013: Metadata in Cross-Channel Ecosystems
Metadata in cross-channel ecosystems
Adam UngstadEuroIA 2013
what is metadata?
metadata is information about information objects
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
metadata is information about information objects
3 TYPES OF METADATA
3 TYPES OF METADATA•Administrative Metadata
Used to manage information objects
3 TYPES OF METADATA•Administrative Metadata
Used to manage information objects
•Descriptive MetadataUsed to discover and identify information objects
3 TYPES OF METADATA•Administrative Metadata
Used to manage information objects
•Descriptive MetadataUsed to discover and identify information objects
• Structural MetadataUsed to structure and exchange information objects
CROSS-CHANNEL ECOSYSTEMS
ecosystemscommunities of interacting organisms and their environment
ecosystemscommunities of interacting organisms and their environment
ecosystemscommunities of interacting organisms and their environment
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channelOne or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channelOne or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channelOne or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channelOne or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
cross-channelmust use more than one channel to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
cross-channelmust use more than one channel to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
cross-channelmust use more than one channel to complete objective
In order to use more than one channel we must exchange information.
HOW DO WE EXCHANGE INFORMATION?
Excuse me, do you know where platform 15 is?
Désolé, je ne vis pas ici, juste de passage. Je ne
parle pas anglais. Qu'est-ce que vous cherchez?
Common Language
Common Language
Common Language
Common Language
Common Language
Common Language
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XML
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OASIS
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GOOD RELATIONS
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RDF
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Lexiconthe words and phrases used in
an information exchange
Lexiconthe words and phrases used in
an information exchange
SemanticsThe meaning of the words and
phrases used
Lexiconthe words and phrases used in
an information exchange
SemanticsThe meaning of the words and
phrases used
SyntaxHow information is expressed
How do we document Lexicon, Semantics,
and Syntax?
Data Standardsdefine how data is captured and exchanged
Data Standardsdefine how data is captured and exchanged
Controlled Vocabularydefines semantics and syntax of words used in a domain
Data Standardsdefine how data is captured and exchanged
Controlled Vocabularydefines semantics and syntax of words used in a domain
Thesauripreferred terms, hierarchy and associative relationships
Data Standardsdefine how data is captured and exchanged
Controlled Vocabularydefines semantics and syntax of words used in a domain
Thesauripreferred terms, hierarchy and associative relationships
Taxonomyclasses, structure and hierarchy
Data Standardsdefine how data is captured and exchanged
Controlled Vocabularydefines semantics and syntax of words used in a domain
Thesauripreferred terms, hierarchy and associative relationships
Taxonomyclasses, structure and hierarchy
Ontologydomain representation, complex relationships
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Mental Model
End Users
Mental Model
LINKED OPEN DATA
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WEB OF DATA
Google Images
Google Images
DBPedia
Google Images
DBPedia
Gracenote
Google Images
DBPedia
Gracenote
Concerts
Google Images
DBPedia
Gracenote
Concerts
DBPedia
Google Images
DBPedia
Gracenote
Concerts
DBPedia
Search Logs
DBPedia
SO WHERE DO WE START?
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1. Link metadata to Return On Investment (ROI)
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“If I invest in this metadata thing, what’s it going to
do for me?”
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Show how metadata enables:
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Show how metadata enables:•Publishing across platforms (portals & intranets)
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage•Persistence, findability & re-use in an enterprise
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage•Persistence, findability & re-use in an enterprise•Improved productivity and collaboration
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Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage•Persistence, findability & re-use in an enterprise•Improved productivity and collaboration
Link metadata to other projects!
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“OK lets do it. Now what?”
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2. Define your data
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Defining your data:
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Defining your data:
•Choose the right project
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Defining your data:
•Choose the right project•Define what you need to define
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done•Bake it into organizational policy
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done•Bake it into organizational policy•Small wins lead to big wins
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Defining your data:
•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done•Bake it into organizational policy•Small wins lead to big wins
You have to start somewhere!
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“Now we know what we have. So what do we do with it?”
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3. Build the infrastructure
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Building the infrastructure:
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Building the infrastructure:
•Choose the right project
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Building the infrastructure:
•Choose the right project•Find partners in & outside the organization
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Building the infrastructure:
•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges
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Building the infrastructure:
•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets
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Building the infrastructure:
•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created
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Building the infrastructure:
•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created•Talk about what you are doing
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Building the infrastructure:
•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created•Talk about what you are doing•Show what you did
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Building the infrastructure:
•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created•Talk about what you are doing•Show what you did
Rome wasn’t built in a day!
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4. Enjoy the journey.
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4. Enjoy the journey.
Have Fun!