Post on 19-May-2015
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WassUp RecapJune 2012
Geert De Laet | Technology EvangelistTwitter: @geertdelaet | hashtag #luonwassup
4 | Trend: eRetail
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Beyond the self checkout
Trend: eRetail
shopping isn’t purely functional. For a large number of consumers around the world, ‘going shopping’ is a leisure activity: a way of relaxing, a source of entertainment or a chance to meet up with friends and share experiences.
- Trendwatching, 2011 -
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1. Online expectations for the offline
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In-stories
1. Online expectations for the offline
Consumers of all demographic segments arealready accustomed to the online shoppingexperience. It is therefore essential to deliverconsistency across all points of contact forthe consumer.
- Mike Milley, Manager, Samsung -
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In-stories
1. Online expectations for the offline
Home Depot has rolled out a mobile tag program to solidify purchase intent in its store by delivering additional product information directly to a customer’s smartphone.
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In-stories
1. Online expectations for the offline
LL Bean customers can discover more about the shoes they picked up via automatically triggered videos.
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In-stories
1. Online expectations for the offline
Kraft launched a ‘Meal Planning Solution’ allowing for in-store easy recipe discovery and sample distribution while gathering detailed information on consumer habits.
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In-stories | Google Project Glass
April 5
Google glass should be available somewhere in 2013
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In-stories | Microsoft SemanticMap
April 6
Microsoft SemanticMap prototype allows for personalized consumer interaction based upon recognition, locality and gestures.
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Digitally empowered staff
1. Online expectations for the offline
Rather than creating retail signage pushinga product, manufacturers can place a realperson near their product to not only talk tothe new pieces, but make a transaction onthe spot.
- Mike Peck, Sr. Design Manager, Starbucks -
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Digitally empowered staff
1. Online expectations for the offline
When a customer enters the Apple store, they click a call-button on the Apple Store app that notifies members of staff, enabling them to respond in real-time.
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Digitally empowered staff
1. Online expectations for the offline
Using tablets, Burberry staff members can order sizes and items that may be out of stock in a particular store and offer products exclusively available on the web.
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Payment in the mobile era
1. Online expectations for the offline
Nordstrom recently rolled out 6,000 iPod Touches at 116 of its stores in an effort to reduce checkout wait times.
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Payment in the mobile era
1. Online expectations for the offline
Google Wallet for now only works on the Sprint Nexus S 4G smartphone and only supports Citi Mastercards.
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Payment in the mobile era
1. Online expectations for the offline
Google predicts that by 2014, 50% of cell phones will use NFC technology. By 2015, the value of all mobile money transactions is expected to reach $670 billion.
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Payment in the mobile era
1. Online expectations for the offline
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2. A new breed of stores
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Instant try-it-on
2. A new breed of stores
Microsoft Kinect technology allows for easy body location and measurement. Combined with augmented reality, this could be turned into a virtual dressing room.
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From offline to online and back again
2. A new breed of stores
The SingTel stores’ exterior glass walls have embedded interactive digital touchscreens in them, meaning that the store is effectively open 24/7.
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From offline to online and back again
2. A new breed of stores
Home Plus (Tesco Korea) launched a series of virtual stores on subway platforms enabling customers to make purchases using their smartphones while they wait for a train.
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From offline to online and back again
2. A new breed of stores
Home Plus (Tesco Korea) launched a series of virtual stores on subway platforms enabling customers to make purchases using their smartphones while they wait for a train.
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From offline to online and back again
2. A new breed of stores
Recognising that as the world’s population rises, living spaces are becoming limited, IKEA designed and built an entire store that is housed in a 300 x 250 pixel web banner.
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Bricks-and-mortar stores are a growing trend among tech companies including eBay, Amazon, Google and Microsoft
From offline to online and back again
2. A new breed of stores
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Thank you for listening.Now let’s talk.
Geert De LaetTechnology evangelist
gdelaet@luon.comTwitter: @geertdelaet
http://www.luon.com
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Project Re:Brief
In 1971, Harvey Gabor created the iconic Coca Cola ‘Hilltop’ campaign with the baseline “I’d like to buy the world a Coke, and keep it company”.
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Project Re:Brief
40 years later, Harvey Gabor and a team at Google re-invents the ad for the digital age.
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Thank you for listening.Now let’s talk.
Geert De LaetTechnology evangelist
gdelaet@luon.comTwitter: @geertdelaet
http://www.luon.com