Marketing Presentation

Vedic Management

with special emphasis on its

Application in Marketing

Presented by

Ganesh Ram B

08BS0001030

Map of early Iron Age Vedic India (2500–7000 BC )

Structure of the presentation

1. Short introduction on Vedas

2. Meaning of Vedic Management

3. Its application in Marketing

Vedas an overview

• Their time span was from 2500-7000 BC.

• The term ‘Veda’ is derived from the root word‘Vid’ which refers to universal knowledge.

• Propagated by ancient sages for the spiritual and social benefit of the entire humanity.

• Vedas are timeless and have universal application.

• Oldest and most revered literature.

Structure of Vedas

• Samhita (Hymns and prayers)• Aranyaka (Hidden Sceince) • Upanisad (Philosophy)

1. Rg Veda

2. Yajur Veda

3. Sama Veda

4. Atharvana Veda

• Vedic Management derives its source from Upanisads.

Vedic Management

• Has a holistic approach.

• It encompasses the entire gamut of human endeavors at the bodily, mental, intellectual, societal, environmental and spiritual planes.

• Theory of Vedic Management can be presented in a four dimensional scale.

Theory of Vedic Management

Self Management

Relationship Management

Cosmic Management

SpiritualManagement

Vedas give insights on Marketing ideas like…

• Customer Relationship Management (CRM)• How to speak/listen to a customer?• How to present yourself to a customer? • How to manage and motivate your sales team?• Change Management

Vedas and Customer Relationship Management (CRM)

Vedas and CRM Important account needs to be focused and continuousattention given.

• One shall quickly listen to others’ calls.• One shall be very kind and gracious.• One shall speak pleasantly.• One shall look for agreement.• One shall entertain the guests befitting his standard.• He acts very rapidly and speedily.• He is prompt.• He is the one who quickens.

English translation of Sanskrit verses from RgVeda Samhita

Listening, Speaking and Vedas

Listening and Speaking skills are most important in Marketing.• The ear is indeed a wealth, use it.

• One shall hear abundantly with ears.

Source : Chandogya Upanisad

• There shall be honey at the tip of one’s tongue.

• Tongue is a sharp edge tool which shall be used with care and caution.

Source : Atharvana Veda Samhita

Vedic tips on

How to present yourself to a customer?

Personality Management?How to present yourself to a customer?Vedas give you the answer!

• One shall be sweeter than honey.

• He shaves his hair and beard, trims his nails, bathes in waters, carries himself in an ideal garment and guards his body.

• Head is grace, mouth is fame, hair and beard are brilliant. Breath is king and deathlessness. Eye is the Lord ; Ear is prince.

• Tongue is bliss, voice is might, mind is calm.

Source : Atharvana Veda Samhita

How to manage your sales team – For a Marketing Manager• He combats and accomplishes that is yet

undone.

• He tactfully handles all encounters.

• He is a shaker of firm things. (open new ideas)

• He stands up erect to assist others.

• He passes lightly over distress.

• He wins even with a steed of worthless sort.

• He makes firm all that is weak in the subordinates.

• He is swift to hear the calls of his followers.

How to motivate your sales team – For a Marketing Manager• He stirs people to labor.

• He is the originator of thought.

• He stimulates.

• He makes others better than what they are.

• He inspires the thoughts of others.

Source : RgVeda Samhita

Vedas and Change Management

Vedas and Change Management.• One shall be pleasant to all in the new

environment and rein supreme.

• One shall be vigilant, closely united, happy and prosperous in the new environment.

• New environment brings happy fortunes.

Source : RgVeda Samhita

Conclusion

• These verses may seem to be very basic.

• Appreciate its ancient origin.

• Build on these basic concepts.

• Study and interpreting of Vedas on management lines should be taken.

• At last we should be proud and this vast and timeless resource is our own an we should make fullest use of it.

Courses on Vedic Management• Maharishi Institute of Management,

Bangalore.

By

Dr. S. Kannan

FCA, DMA (ICA), CISA, CISM, Ph.D. (Commerce), Ph.D. (Sanskrit-Management)

Available at our library