2014. 8.

우범영(Bryan Woo)

(pyramos@gmail.com)

UX for Startups

Smart Phone Experience

Smartphone!

Sony Ericsson W950i (2006)

Touch Screen

Call, SMS, MMS

Music

Email

4GB Memory

Symbian

UMTS Network

iPhone (2007)

Difference?

Open Platform

Wi-Fi Availability

User Experience

New Experience?

Intuitive Simple Values

Intuitive

Quick and fast interaction

Easy navigation

Minimize input

Simple

Focus on content

Minimize graphic elements

Simplified functionalities and tasks

Values

Provide immediate values

Prioritize functionality

Incorporate contextual content

Explicit User Needs

Transition : analog to mobile, web to mobile Interview

Needs differentiation

Implicit User Needs

What customers don’t say observation

Core of differentiation

Square - Puts People in Business

What happens at café?

More than Square - Square Wallet

Basic of User Experience

Why people do it? Why people want it?

Draw different pictures

How to Design?

UX Iceberg

1. Understanding Users and Context

Who? When? Where?

What? How? Why?

Scenario Based Design

Feature driven design vs. Scenario based design

Most important task at first!

Empathetic design

Flight Board Design

Train Search Design

2. Fail Often in order to Succeed

Iterative design

Design

Prototype

Evaluate

Refinement Makes the Best

Detail Matters

Detail Matters

3. Come Together

One Team

Marketer

Engineer

Designer

…

How the customer explained it

How the project leader understood it

How the designer designed it

How the programmer wrote

it

How the business consultant described it

Communication

What the customer really needed

Designer vs. Developer

Designer vs. Developer

http://brushfirecreative.com/from-designer-to-developer/

Solution?

가우스전자, 네이버웹툰

Basic Rules

Respect through understanding

Meaningful debates

Work together through the process

Focus on the user and all else will follow (Google)

Thank You