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Using Digital Publishing to Distribute Your Photography & Extend Your BrandRichard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com
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Goals of WorkshopThe task of writing a book can seem a bit like climbing a mountain, but just like that journey it all begins with a few steps (and a lot of repetition). In this class you’ll learn how to tackle writing a book from a veteran author with more than 50 books and ebooks released.
Goals of WorkshopLearn how tools like Apple iBooks Author and Adobe Creative Cloud make it easy to publish your images and creative workDistribute your photosDo work for your clientsThis class serves as a jump in point for those who want to start to create digital publications and applications. No coding experience required, this is all about using easy tools and new business opportunities.
© RHED Pixel
Why Are You Here?I’m here to publish for myself.I’m here to publish for my clients.I’m here because I thought Scott Kelby was teaching this class.
© RHED Pixel
Richard HarringtonRHED Pixel (www.rhedpixel.com)
Adobe Certified Expert & Trainer
Apple Certified Instructor
NAPP Instructor
Project Management Professional
Consult on digital media production and web content
Personal blog – www.RichardHarringtonBlog.com
Social media – rhedpixel© Scott Kelby
Writing ExperienceEditor High School Newspaper
Writer and advertising College Newspaper
Publisher independent ‘zine
Publisher Muzi.com (website and newspaper)
Writer for several trade magazines including Digital Video, Photoshop User, and Creative COW Magazine
Writer of 37 traditional print books
Co-publisher of Photofocus blog and podcast
Editor of Think Tap Learn
About You – Books Finished
Thinking about itUnderwayMore than 3More than 10
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Digital Publishing
What is Digital Publishing?Digital Publications can contain:
Text
Photos
Video
Audio
3D models
Interactive elements
Live web content
Tools of ChoiceApple iBooks Author
Adobe Digital Publishing Suite
Aquafadas Digital Publishing System
Quark App Studio
“FREE”
http://www.adobe.com/products/digital-publishing-suite-family.html
http://terrywhite.com/how-to-create-ipad-apps-with-indesign-cs6/
http://forums.adobe.com/community/dps
http://terrywhite.com/how-to-create-ipad-apps-with-indesign-cs6/
Search Mac App Store
https://itun.es/us/siYnD.m
Getting Started with Apple iBooks
http://vimeo.com/51996683
In-Depth Class
http://www.youtube.com/watch?v=pqoIbHieIGQ
The Spark of Invention
The Spark of Invention
Public speakingBlog postsForums and networksEmail from readersSelf discovery
Public SpeakingTrade associationsMeetup.comUser groupsConferencesGoogle+ Hangouts
The Benefits of Public Speaking
Ideas are challengedReaction can be measuredInteraction leads to inspirationQuestions lead to better approaches
Blog PostsYour own postsPosts by others you admire or trustA chance to explore an ideaA chance to test early concepts
Advice onBlog Posts
Remember, a few responses means a lot... most don’t commentBe sure to measure social media likes and retweetsLook at traffic garnered by a post by using URL shorteners such as HootSuite
Why Have a Blog?Search engines love blogs Having a blog will increase the search engine rank of your Web siteBlogs are a quick and affordable way to present your message to an audienceBlogs help demonstrate the value and engender trust in your contentBlogs allow you to collect and respond to comments and feedback from the public
Forums and Networks
A chance to interact with people who share same interestsThese are often the most passionate people for your topicRemember to discount opinions slightly due to enthusiasm of audienceMost people do not comment
Email from ReadersUnusual questions are bestSet up a dedicated boxBe careful with engagement
Set boundariesSense of entitlementMental health issues
Self DiscoveryAllow time for personal explorationJournal thoughts or progressData-mine your social media activity
Look for trendsLook for areas of interest
Write about what makes you passionate
Distribution OptionsHow to Identify your Distribution Options
Mobile Application Marketplaces
Apple App Store
Apple iTunes
Amazon Appstore for Android
Amazon Kindle Direct Publishing
Apple
available through iTunes
Developing for iOS
Sign up at http://developer.apple.com/devcenter/ios/index.actionGain access to Dev CenterCost is $99 or $299 per year (with free option as well – limited)Access to SDK as well as testing toolsOnline library with training resources
http://support.apple.com/kb/PH2808?viewlocale=en_US&locale=en_US
http://www.apple.com/itunes/content-providers/book-faq.html
Amazonhttp://www.amazon.com/mobile-apps/b?ie=UTF8&node=2350149011
Selling apps through Amazon
Sign up at https://developer.amazon.com/welcome.htmlCost is $99 per year (current offer of free)Currently available for customers in the United States onlyOnline library with training resourcesAmazon Appstore Distribution Agreement is non-exclusive
https://kdp.amazon.com/self-publishing/signin
People Still Read
The Growth in eBooks23% of Americans read an e-book in past yearThe number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday season
PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading
The Growth in eBooksOwnership of e-book readers like the original Kindle and Nook jumped from 10% in December 2011 to 19% in December 2012Ownership of tablet computers such as iPads and Kindle Fires increased from 10% in mid-December 2011 to 25% in December 201233% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader
PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
How Much Does an Reader Read?
Women reported reading more books than men30% of those who read e-content say they now spend more time reading42% of readers of e-books said they are reading more now that long-form reading material is available in digital format
PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
Where Do eReaders Read Their Books?
42% of e-book readers said they consume their books on a computer41% consume their e-books on an e-book reader like original Kindles or Nooks29% consume their books on their cell phones23% of readers of e-books consume their books on a tablet computer
PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
Most Book Readers Prefer to Buy
48% bought it. Owners of e-book readers and tablets were much more likely than others to have bought it24% borrowed it from family, friends, or co-workers14% borrowed it from a library13% got it from another source
PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
The Internet is EssentialHow Users View the Mobile Computing Experience
Calls
Text Messages
Internet
Social Networking
Music
Photos
Games
Video
Purchase Apps
0 25 50 75 100
1
1
2
6
3
4
5
34
59
4
11
21
23
25
34
46
78
86
Smartphone Owners Use Features% Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More
http://www.edisonresearch.com/Infinite_Dial_2011.pdf
Smartphone Cell Phone
0%
25%
50%
75%
100%
2002 2007 2012
46
33
20
http://www.edisonresearch.com/Infinite_Dial_2011.pdf
Internet is Most Essential Delivery Vehicle% Saying the Internet Is the Most Essential Medium to Their Lives
0%
25%
50%
75%
100%
12–34 35+
33
68
http://www.edisonresearch.com/Infinite_Dial_2011.pdf
Internet is Most Essential Delivery Vehicle% Saying the Internet Is the Most Essential Medium to Their Lives
112 Million
0%
25%
50%
75%
100%
2006 2012
43
12
http://www.edisonresearch.com/Infinite_Dial_2011.pdf
Online Video Watching% Who Have Watched Online Video in Last Week
6%
36%
58%
Eliminate iPhone or TV
http://www.edisonresearch.com/Infinite_Dial_2011.pdf
Give Up TV Before SmartphonesTV or Smartphone – Which would you be more willing to eliminate?
Eliminate TV Eliminate iPhone Don’t Know
2%
40%
58%
Eliminate iPhone or TV
Eliminate TV Eliminate Smartphone Don’t Know
Tablets are GrowingOn Track to Dominate
41%
59%
Men Women
Breakdown of Ownership
eReaders
PEW INTERNET & AMERICAN LIFE PROJECT | A Snapshot of Ereader and Tablet Owners | January 27, 2012
Breakdown of Ownership
Tablets 49%51%
Men Women
PEW INTERNET & AMERICAN LIFE PROJECT | A Snapshot of Ereader and Tablet Owners | January 27, 2012
Don’t know6%
Other11%
Nook Color1%
Motorola Xoom1%HP Touchpad
2%Samsung Galaxy
5%
Kindle Fire14%
iPad60%
iPadKindle FireSamsung GalaxyHP TouchpadMotorola XoomNook ColorOtherDon’t know
What kind of tablet computer do you own?% of American adult tablet owners age 18+ who own each type oftablet computer
Don’t know9%
Other3%
Kobo Reader1%
Pandigital2%
Sony Reader2%
Nook22%
Kindle61%
KindleNookSony ReaderPandigitalKobo ReaderOtherDon’t know
What kind of e-‐reader do you own?% of American adult e-‐reader owners age 18+ who own each type ofe-‐book reader
When to Make a Native ApplicationWhen is building an app the right choice?
When to Make a Native Application?
Charging Money
Game
Location-based Services
Cameras
Accelerometers
Device Filesystem
Offline Access
http://148apps.biz/app-store-metrics/
Apps are more popular than mobile web
According to Flurry Analytics reports94 minutes per day are spent on apps
72 minutes on the web
Users are spending more time going directly to an app that gives them the information they want rather than searching on the mobile web.
Apple offers more apps, and more are downloaded from Apple. Apple offers 550K apps for the iPhone and iPad, and 25B have been downloaded
Google offers 440K and 10B have been downloaded
Refining the Idea
Refining the IdeaNot all ideas workHow “big” is the idea?How marketable is your concept?Mind-mapping the topicHas it all been done before?
Not All Ideas WorkSometimes what excites you, pretty much just excites you (vanity press)Be sure to have a group of peers or trusted sources of feedbackAn editor telling you “no” is not the definitive answer howeverWrite ideas down and leave them sit for a few days
How “Big” is the Idea?
What does the topic warrant?Blog postArticleeBookVideo courseFull length bookSeries
How “Big” is the Idea?
Decide how much coverage you’ll give to topicAvoid bloating the ideaCan you release the content in stages?What do you want to explore?
How Marketable is Your Concept?
Who do you need to sell?Traditional publisherSelf-publishing
Evaluate competing titlesWhat can you do differently?Is there still a demand?
Mind-mapping the Topic
Keep splitting the idea into smaller ideasHow much is there to write about?What ground do you want to cover?What topics are you going to consciously leave out of your book?Is there room for a series or additional/companion products?
Has It All Been Done Before?
First to market may be too earlySecond to market may winAfter third place, there’s rarely successAcknowledge your competition and choose a deliberate plan to differentiate your approach
Creating the Publication
Creating the OutlineOrganize the informationFind a balance of topicsUse of heading levelsThe value of sidebars and notesA multimedia approachEvaluate any constraintsA feasibility check
Organize the Information
Card and stack based approachPinboard approachOutlining toolsKeep all idea, even those discarded for use on side or future projects
Find a Balance of Topics
While all chapters don’t need to be the same length, you should have some consistencyIs there a critical order that the information needs to be deliveredHow much of an introduction is needed
Use of Heading Levels
When creating an outline, look for balanceIf you’re going to use headings as an organizational tool, you need pairingsMake sure when using Level 2 heads, you always have at least two per instanceUse of headings helps organize the information for the reader
A Multimedia Approach
The barriers to rich media are all but removed from authors
Blog or websiteCD-ROM or DVD-ROMElectronic booksCompanion podcast
Evaluate Any Constraints
Page countDigital allotment for extra contentPhysical mediaDownload limitsPhotography and illustrationProject or companion filesRich media content
A Feasibility CheckCan you get it all done within the time you’ve allowed?Do you have the budget for everything you want to do?Are you putting it all into one book when its really three?Can you segment and shorten?
What pageis this on
in theworkbook?
Download this presentation and all the links
http://bit.ly/psw13rhd
4 weeks only
1. Follow twitter.com/rhedpixel
2. Follow twitter.com/drobo
3. Tweet “I want to win a @drobo from @rhedpixel at #PSW13”
Resources
www.RHEDPixel.comwww.KelbyTraining.comwww.Photofocus.comwww.Lynda.comwww.Peachpit.comwww.CreativeCloudUser.com
Resources
RHED Pixel (www.rhedpixel.com)Technical Questions via Creative CowAll Resources link from www.RichardHarringtonBlog.comAvailable for consultationFeel free to grab a business card
Richard Harrington
© Scott Kelby
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Using Digital Publishing to Distribute Your Photography & Extend Your BrandRichard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff Photofocus.comlinkedin.com/in/
richardharrington