Using Digital Publishing to Distribute Your Photography & Extend Your BrandRichard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com

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Goals of WorkshopThe task of writing a book can seem a bit like climbing a mountain, but just like that journey it all begins with a few steps (and a lot of repetition). In this class you’ll learn how to tackle writing a book from a veteran author with more than 50 books and ebooks released.

Goals of WorkshopLearn how tools like Apple iBooks Author and Adobe Creative Cloud make it easy to publish your images and creative workDistribute your photosDo work for your clientsThis class serves as a jump in point for those who want to start to create digital publications and applications. No coding experience required, this is all about using easy tools and new business opportunities.

© RHED Pixel

Why Are You Here?I’m here to publish for myself.I’m here to publish for my clients.I’m here because I thought Scott Kelby was teaching this class.

© RHED Pixel

Richard HarringtonRHED Pixel (www.rhedpixel.com)

Adobe Certified Expert & Trainer

Apple Certified Instructor

NAPP Instructor

Project Management Professional

Consult on digital media production and web content

Personal blog – www.RichardHarringtonBlog.com

Social media – rhedpixel© Scott Kelby

Writing ExperienceEditor High School Newspaper

Writer and advertising College Newspaper

Publisher independent ‘zine

Publisher Muzi.com (website and newspaper)

Writer for several trade magazines including Digital Video, Photoshop User, and Creative COW Magazine

Writer of 37 traditional print books

Co-publisher of Photofocus blog and podcast

Editor of Think Tap Learn

About You – Books Finished

Thinking about itUnderwayMore than 3More than 10

What pageis this on

in theworkbook?

Download this presentation and all the links

http://bit.ly/psw13rhd

4 weeks only

Digital Publishing

What is Digital Publishing?Digital Publications can contain:

Text

Photos

Video

Audio

3D models

Interactive elements

Live web content

Tools of ChoiceApple iBooks Author

Adobe Digital Publishing Suite

Aquafadas Digital Publishing System

Quark App Studio

“FREE”

https://creative.adobe.com

https://creative.adobe.com

https://creative.adobe.com/dpsse

https://creative.adobe.com/dpsse

http://www.adobe.com/products/digital-publishing-suite-family.html

http://terrywhite.com/how-to-create-ipad-apps-with-indesign-cs6/

http://forums.adobe.com/community/dps

http://terrywhite.com/how-to-create-ipad-apps-with-indesign-cs6/

Search Mac App Store

https://itun.es/us/siYnD.m

Getting Started with Apple iBooks

http://vimeo.com/51996683

In-Depth Class

http://www.youtube.com/watch?v=pqoIbHieIGQ

The Spark of Invention

The Spark of Invention

Public speakingBlog postsForums and networksEmail from readersSelf discovery

Public SpeakingTrade associationsMeetup.comUser groupsConferencesGoogle+ Hangouts

The Benefits of Public Speaking

Ideas are challengedReaction can be measuredInteraction leads to inspirationQuestions lead to better approaches

Blog PostsYour own postsPosts by others you admire or trustA chance to explore an ideaA chance to test early concepts

Advice onBlog Posts

Remember, a few responses means a lot... most don’t commentBe sure to measure social media likes and retweetsLook at traffic garnered by a post by using URL shorteners such as HootSuite

Why Have a Blog?Search engines love blogs Having a blog will increase the search engine rank of your Web siteBlogs are a quick and affordable way to present your message to an audienceBlogs help demonstrate the value and engender trust in your contentBlogs allow you to collect and respond to comments and feedback from the public

Forums and Networks

A chance to interact with people who share same interestsThese are often the most passionate people for your topicRemember to discount opinions slightly due to enthusiasm of audienceMost people do not comment

Email from ReadersUnusual questions are bestSet up a dedicated boxBe careful with engagement

Set boundariesSense of entitlementMental health issues

Self DiscoveryAllow time for personal explorationJournal thoughts or progressData-mine your social media activity

Look for trendsLook for areas of interest

Write about what makes you passionate

Distribution OptionsHow to Identify your Distribution Options

Mobile Application Marketplaces

Apple App Store

Apple iTunes

Amazon Appstore for Android

Amazon Kindle Direct Publishing

Apple

available through iTunes

Developing for iOS

Sign up at http://developer.apple.com/devcenter/ios/index.actionGain access to Dev CenterCost is $99 or $299 per year (with free option as well – limited)Access to SDK as well as testing toolsOnline library with training resources

http://support.apple.com/kb/PH2808?viewlocale=en_US&locale=en_US

http://www.apple.com/itunes/content-providers/book-faq.html

Amazonhttp://www.amazon.com/mobile-apps/b?ie=UTF8&node=2350149011

Selling apps through Amazon

Sign up at https://developer.amazon.com/welcome.htmlCost is $99 per year (current offer of free)Currently available for customers in the United States onlyOnline library with training resourcesAmazon Appstore Distribution Agreement is non-exclusive

https://kdp.amazon.com/self-publishing/signin

People Still Read

The Growth in eBooks23% of Americans read an e-book in past yearThe number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday season

PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading

The Growth in eBooksOwnership of e-book readers like the original Kindle and Nook jumped from 10% in December 2011 to 19% in December 2012Ownership of tablet computers such as iPads and Kindle Fires increased from 10% in mid-December 2011 to 25% in December 201233% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader

PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012

How Much Does an Reader Read?

Women reported reading more books than men30% of those who read e-content say they now spend more time reading42% of readers of e-books said they are reading more now that long-form reading material is available in digital format

PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012

Where Do eReaders Read Their Books?

42% of e-book readers said they consume their books on a computer41% consume their e-books on an e-book reader like original Kindles or Nooks29% consume their books on their cell phones23% of readers of e-books consume their books on a tablet computer

PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012

Most Book Readers Prefer to Buy

48% bought it. Owners of e-book readers and tablets were much more likely than others to have bought it24% borrowed it from family, friends, or co-workers14% borrowed it from a library13% got it from another source

PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012

The Internet is EssentialHow Users View the Mobile Computing Experience

Calls

Text Messages

Internet

Social Networking

Music

Photos

Games

Video

Purchase Apps

0 25 50 75 100

1

1

2

6

3

4

5

34

59

4

11

21

23

25

34

46

78

86

Smartphone Owners Use Features% Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More

http://www.edisonresearch.com/Infinite_Dial_2011.pdf

Smartphone Cell Phone

0%

25%

50%

75%

100%

2002 2007 2012

46

33

20

http://www.edisonresearch.com/Infinite_Dial_2011.pdf

Internet is Most Essential Delivery Vehicle% Saying the Internet Is the Most Essential Medium to Their Lives

0%

25%

50%

75%

100%

12–34 35+

33

68

http://www.edisonresearch.com/Infinite_Dial_2011.pdf

Internet is Most Essential Delivery Vehicle% Saying the Internet Is the Most Essential Medium to Their Lives

112 Million

0%

25%

50%

75%

100%

2006 2012

43

12

http://www.edisonresearch.com/Infinite_Dial_2011.pdf

Online Video Watching% Who Have Watched Online Video in Last Week

6%

36%

58%

Eliminate iPhone or TV

http://www.edisonresearch.com/Infinite_Dial_2011.pdf

Give Up TV Before SmartphonesTV or Smartphone – Which would you be more willing to eliminate?

Eliminate TV Eliminate iPhone Don’t Know

2%

40%

58%

Eliminate iPhone or TV

Eliminate TV Eliminate Smartphone Don’t Know

Tablets are GrowingOn Track to Dominate

41%

59%

Men Women

Breakdown of Ownership

eReaders

PEW INTERNET & AMERICAN LIFE PROJECT | A Snapshot of Ereader and Tablet Owners | January 27, 2012

Breakdown of Ownership

Tablets 49%51%

Men Women

PEW INTERNET & AMERICAN LIFE PROJECT | A Snapshot of Ereader and Tablet Owners | January 27, 2012

Don’t  know6%

Other11%

Nook  Color1%

Motorola  Xoom1%HP  Touchpad

2%Samsung  Galaxy

5%

Kindle  Fire14%

iPad60%

iPadKindle  FireSamsung  GalaxyHP  TouchpadMotorola  XoomNook  ColorOtherDon’t  know

What  kind  of  tablet  computer  do  you  own?%  of  American  adult  tablet  owners  age  18+  who  own  each  type  oftablet  computer

Don’t  know9%

Other3%

Kobo  Reader1%

Pandigital2%

Sony  Reader2%

Nook22%

Kindle61%

KindleNookSony  ReaderPandigitalKobo  ReaderOtherDon’t  know

What  kind  of  e-­‐reader  do  you  own?%  of  American  adult  e-­‐reader  owners  age  18+  who  own  each  type  ofe-­‐book  reader

When to Make a Native ApplicationWhen is building an app the right choice?

When to Make a Native Application?

Charging Money

Game

Location-based Services

Cameras

Accelerometers

Device Filesystem

Offline Access

http://148apps.biz/app-store-metrics/

Apps are more popular than mobile web

According to Flurry Analytics reports94 minutes per day are spent on apps

72 minutes on the web

Users are spending more time going directly to an app that gives them the information they want rather than searching on the mobile web. 

Apple offers more apps, and more are downloaded from Apple.  Apple offers 550K apps for the iPhone and iPad, and 25B have been downloaded

Google offers 440K and 10B have been downloaded

Refining the Idea

Refining the IdeaNot all ideas workHow “big” is the idea?How marketable is your concept?Mind-mapping the topicHas it all been done before?

Not All Ideas WorkSometimes what excites you, pretty much just excites you (vanity press)Be sure to have a group of peers or trusted sources of feedbackAn editor telling you “no” is not the definitive answer howeverWrite ideas down and leave them sit for a few days

How “Big” is the Idea?

What does the topic warrant?Blog postArticleeBookVideo courseFull length bookSeries

How “Big” is the Idea?

Decide how much coverage you’ll give to topicAvoid bloating the ideaCan you release the content in stages?What do you want to explore?

How Marketable is Your Concept?

Who do you need to sell?Traditional publisherSelf-publishing

Evaluate competing titlesWhat can you do differently?Is there still a demand?

Mind-mapping the Topic

Keep splitting the idea into smaller ideasHow much is there to write about?What ground do you want to cover?What topics are you going to consciously leave out of your book?Is there room for a series or additional/companion products?

Has It All Been Done Before?

First to market may be too earlySecond to market may winAfter third place, there’s rarely successAcknowledge your competition and choose a deliberate plan to differentiate your approach

Creating the Publication

Creating the OutlineOrganize the informationFind a balance of topicsUse of heading levelsThe value of sidebars and notesA multimedia approachEvaluate any constraintsA feasibility check

Organize the Information

Card and stack based approachPinboard approachOutlining toolsKeep all idea, even those discarded for use on side or future projects

Find a Balance of Topics

While all chapters don’t need to be the same length, you should have some consistencyIs there a critical order that the information needs to be deliveredHow much of an introduction is needed

Use of Heading Levels

When creating an outline, look for balanceIf you’re going to use headings as an organizational tool, you need pairingsMake sure when using Level 2 heads, you always have at least two per instanceUse of headings helps organize the information for the reader

A Multimedia Approach

The barriers to rich media are all but removed from authors

Blog or websiteCD-ROM or DVD-ROMElectronic booksCompanion podcast

Evaluate Any Constraints

Page countDigital allotment for extra contentPhysical mediaDownload limitsPhotography and illustrationProject or companion filesRich media content

A Feasibility CheckCan you get it all done within the time you’ve allowed?Do you have the budget for everything you want to do?Are you putting it all into one book when its really three?Can you segment and shorten?

What pageis this on

in theworkbook?

Download this presentation and all the links

http://bit.ly/psw13rhd

4 weeks only

1. Follow twitter.com/rhedpixel

2. Follow twitter.com/drobo

3. Tweet “I want to win a @drobo from @rhedpixel at #PSW13”

Resources

www.RHEDPixel.comwww.KelbyTraining.comwww.Photofocus.comwww.Lynda.comwww.Peachpit.comwww.CreativeCloudUser.com

Resources

RHED Pixel (www.rhedpixel.com)Technical Questions via Creative CowAll Resources link from www.RichardHarringtonBlog.comAvailable for consultationFeel free to grab a business card

Richard Harrington

© Scott Kelby

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Using Digital Publishing to Distribute Your Photography & Extend Your BrandRichard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff Photofocus.comlinkedin.com/in/

richardharrington