TRANSFORMATIVE AUGMENTED LEARNING EXPERIENCES

The Future of Digital Storytelling and Engagement for Cultural and Historical Venues

TRANSFORMATIVE AUGMENTED LEARNING

EXPERIENCES

XVII EDIZIONE

CLOÉ ST-CYR

MULTIMEDIA DIRECTOR IN CULTURAL & EDUCATIONAL DIVISION

cloesc@momentfactory.com

07.10.2021© MOMENT FACTORY 2021

Strumenti per lo storytelling nei luoghi della cultura

ESPERIENZE TRASFORMATIVE DI APPRENDIMENTO AUMENTATO

XVII EDIZIONE

CLOÉ ST-CYR MULTIMEDIA DIRECTOR IN

CULTURAL & EDUCATIONAL DIVISION

cloesc@momentfactory.com

A UNIQUE MULTIMEDIA & ENTERTAINMENT STUDIO SPECIALIZED IN THE CREATION,

DESIGN AND PRODUCTION OF MULTIMEDIA ENVIRONMENTS.

WE DO IT IN PUBLICOur vision

https://vimeo.com/113047817

400Y E A R S

20 450O F F I C E S

5P R O D U C T I O N S E M P L OY E E S

Montreal Paris Tokyo

New York Singapore

CULTURAL AND EDUCATIONAL NARRATIVES UNIT MASTER CREDENTIALS SPRING 2021

We believe that the future of cultural and educational experiences begins with the visitor. We reimagine traditional exhibit spaces to

create transformative and immersive journeys, placing technology at the service of experiential learning and emotional storytelling.

Brand is king and content is queen. We’re experts at cutting through the “same-old” noise, finding fresh new ways to get

people involved and excited. From unexpected stunts to immersive shows, we take consumer experiences to a whole

new level.

We never lose sight of the many different ways that collective energy can be shared. Inside and outside the

stadium; before, after and during the event – we amp up the emotional intensity and keep the adrenaline flowing.

We animate spaces to provide experiences more powerful and engaging than any small screens could ever offer. Our immersive, interactive multimedia environments take

entertainment and games to the next level.

We’re experts at adding experiential value to built environments. Our multimedia worlds create a distinct sense of place, bringing spaces to life with dynamic content, adding new dimensions to brand expressions and engaging people with fun, playful, and

surprising interactivity.

We’re constantly experimenting with new ways to activate public environments. We believe that immersive, entertaining,

interactive multimedia has the power to build social solidarity, to bring people close together and to add wonder

to the world.

Every show tells a story and conjures up a universe of imagination. It’s our profession – and our passion – to

take stories and make them the most they can possibly be.

Ceremonies and events are the condensed essence of show business – months of hard work and intense, collaborative

creative efforts, all aimed at producing one glorious, shining moment.

We craft immersive worlds of experience that enhance and amplify performances. We’re experts in maximizing the

dramatic and emotional impact of each song, enhancing the vital link between artist and audience that makes for an

amazing show.

Lumina Night Walks transform outdoor sites into illuminated journeys, creating moments that invite people

to safely reconnect in public.

LU M I N A N I G H T WA L KS

T H E M E D E N T E R TA I N M E N T

C E R E M O N I E S & E V E N T S C O N C E R T S

C U LT U R A L & E D U CAT I O N A L P U B L I C S PAC E S A R E N AS & STA D I U M S R E S O R T S & CAS I N O S F L AG S H I P R E TA I L

E X P E R I E N T I A L M A R K E T I N G

WHAT WE D O

LINK TO VIDEO

https://vimeo.com/312798748

MUSEUMS’ SOCIAL ROLES ARE CHANGING. MOVING BEYOND CATALOGUING AND PRESENTING KNOWLEDGE, EXHIBITS CAN BECOME MEANINGFUL AND MEMORABLE THROUGH IMMERSION AND ENGAGEMENT.

https://momentfactory.com/news/superreal-cipriani-25-broadway

https://momentfactory.com/work/destinations/cultural-educational/superreal

BELIEVABLE UNBELIEVABLE

LINK TO VIDEO

SIGNATURE SHOWS

REIMS, FRANCE

REGALIA AT THE REIMS CATHEDRALCITY OF REIMS

2019

https://momentfactory.com/work/all/all/regalia-at-the-reims-cathedral

WHY MULTIMEDIA

ENGAGING EXPERIENCES

IMMERSIVENESSTHE DIGITAL

RESETEXPLORING THE

IMPOSSIBLE

01 02 03 04

IDEAS TO SPARK INSPIRATION

MULTIMEDIA FOR THE

FIVE SENSES

2018｜BEST USE OF DIGITAL TECHNOLOGY + PUBLIC CHOICE

LINK TO VIDEO

CULTURAL & EDUCATIONAL

TOKYO

TABEGAMI SAMASONY MUSIC COMMUNICATIONS JAPAN

2017

https://momentfactory.com/work/all/all/tabegami-sama

10

https://momentfactory.com/work/all/all/tabegami-sama

EXPERIENCE comes FIRST

B O S TO N M U S E U M O F

S C I E N C E D E C . 2 0 2 0

https://momentfactory.com/work/all/all/artic-adventure-immersive-exhibition

USER INTERFACE VS. USER ENVIRONMENT

1

isn’t limited to the screen…

UX IS EVERYWHERE

connecting people to the message and to each other

USER EXPERIENCE DESIGN

INTERACTION AND EXPLORATION

2

GAMIFICATION

interest for the participants

3

PROTOTYPING as A CREATIVE

PROCESS

T H E CA N A D I A N M U S E U M O F

N AT U R E

OT TAWA 2 0 2 0

TECHNOLOGY at the service of

CREATIVITY

THEMED ENTERTAINMENT

UCCA LAB, BEIJING

ANIMISTIC IMAGERY EXHIBITUCCA CENTER FOR CONTEMPORARY ART

2020

https://momentfactory.com/work/all/all/animistic-imagery-digital-art-exhibit

COLLECTIVE INTERACTION

4

TOUCH DEVICESAUGMENTED

REALITY

Touch-sensit ive surfaces a l low

vis itors to engage with artist ic and informational content .

Bespoke props f i tted with hidden

technology al low vis itors to interact with the story .

Custom mobi le apps connect v is i tors

to the larger experience .

Content can be layered on the physical

exper ience through a portable device .

BODY

Captur ing body movements creates

possibi l i t ies for interaction and participation .

CONNECTED OBJECTS

AN EXPANDED INTERACTIVE TOOLBOX connects and engages your audience

https://momentfactory.com/work/all/all/illuminations-human-nature

LEVEL OF ENGAGEMENT IN A GROUP

10% 30% 60%

FOLLOWER OBSERVERLEADER

G R A Z I E

VIMEO.COM/MOMENTFACTORY

FACEBOOK.COM/MOMENTFACTORY

TWITTER.COM/MOMENT_FACTORY

INSTAGRAM (MOMENTFACTORY)

YOUTUBE.COM/MOMENTFACTORY

TRANSFORMATIVE AUGMENTED LEARNING EXPERIENCES

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