Augmented Banking Experiences

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    28-Nov-2014
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An overview of possible new User Experiences that Augmented Reality can deliver for banks and their customers. These are segmented into "what is easily achievable right now" and "what might be possible in the near future".

Transcript of Augmented Banking Experiences

  • 1. Augmented Banking User Experience MOB Level 2/145 William St East Sydney NSW 2010 robman@mob-labs.com 0423 215 731
  • 2. Contents Executive Summary 02 Now 03-05 Future 06-13 MOB - Contact details 14 1 Commercial in Confidence Mobile Online Business Pty Ltd
  • 3. Executive Summary This document outlines some of the possible new User Experiences that Augmented Reality can deliver for banks and their customers. These are segmented into "what is easily achievable right now" and "what might be possible in the near future". The following types of users have been Please note that the look and feel is low addressed: fidelity. Interface look and feel would be defined during the development process Personal Account Customer and adhere to any brand requirements. Credit Card Customer Business Bank Account Customer MOB can add a unique value within this Merchant quickly evolving and high-impact new technology space. We outline how MOB can work with the banking sector to turn any or all of these ideas into real working systems. We have taken the current and future AR scenarios and visualised some of the experiences as high level user journeys to describe the interactions and possible paths. 2 Commercial in Confidence Mobile Online Business Pty Ltd
  • 4. Now Personal Account Customer Scenario - customer needs to find an ATM or branch near them Go to the banks website on your mobile Click a link to launch the banks layer (within Layar) See the ATMs & Branches nearby Tap on a specific location Get directions (and branch opening hours & phone number) Use the ATM or Branch NOTE: The customer can also go directly to the ATM/Branch finder layer by launching the Layar application. Layar is currently supported by Android and iPhone 3GS. Merchant Scenario - to acquire more customers The bank notifies merchants they will be listed in an AR business directory NOTE: This is presented as just another benefit of being a merchant Merchant's name, category and address are added to the AR system A consumer goes to the banks website on their mobile Clicks a link to launch the banks business directory layer (within Layar) NOTE: Ideally this would be promoted/integrated into a broader business directory. Consumer sees local merchants displayed around them These listings can be filtered by category or "special offers" NOTE: This would require a management/offer interface for the merchants that choose to use coupons/offers The consumer can be offered redeemable and expirable coupons on the spot. Merchants can see reports of usage and redemption results. 3 Commercial in Confidence Mobile Online Business Pty Ltd
  • 5. personal account customer - need an ATM or a branch I need an ATM or a branch 4 use the ATM or ATMs / Branches Branch 1 BUILDAR go to the banks PLATFORM CLICK A LINK TO LAUNCH THE website on your BANKS LAYER (WITHIN LAYAR) mobile ATM Map List Accuracy: 75m ATM ATM 3 Distance: 1km ATM LOCATION get directions 2 see the ATMs & TAP ON A SPECIFIC branches nearby LOCATION
  • 6. merchant - to acquire more customers CLICKS A LINK TO LAUNCH THE BANKS BUSINESS DIRECTORY LAYER (WITHIN LAYAR) NOTE: Ideally this would be promoted/integrated into a broader business directory Business Directory 3 1 a consumer goes to the banks website The bank notifies on their mobile merchants they wi ll be listed in an AR busin ess directory MERCHANT NOTE: This is presented as just another benefit of being a merchant M Map List Accuracy: 75m DISCOUNT 5 COUPON the consumer can be SAVE 10% at offered redeemab Joes Fast Food le M M M and expirable coup ons on the spot BUILDAR Distance: 1km MERCHANT PLATFORM THESE LISTINGS CAN BE 2