THREE FLAVORS OF NATIVEAdam Solomon (@adam_solo)VP, Digital Ad Products & Revenue Operations Time Inc.

IT ALL STARTS WITH AUTHENTIC CONSUMER EXPERIENCES …

CONSUMERS

12 1: 2: 3: 4: 5: 6: 7: 8: 9: 10 11 12 1: 2: 3: 4: 5: 6: 7: 8: 9: 10 110.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0% Share of Time Inc. PV’s by Channel by Time of Day

Website - PCWebsite - Mobile PhoneWebsite - TabletTablet Magazine App%

of T

otal

Pag

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el

Source: Omniture Discover, Reporting Period: Mar 1 – Mar 14, 2013

ACROSS MULTIPLE PLATFORMS THROUGH THE ARC OF THE DAY

BREAKING NEWS MINUTE-BY-MINUTE UPDATES RICH, LEAN-BACK EXPERIENCE

BRANDED STORY WRITTEN WITH PEOPLE.COM’S TRUSTED EDITORIAL VOICE

EXTEND REACH

THROUGH SOCIAL PLUGINS

NEWS ARTICLE OR SPONSORED BLOG POST DRIVES TO CUSTOM STORY

NATIVE FLAVOR #1Advertorial Redux

4

NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Desktop

NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Mobile

NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Mobile

• Social feeds– Facebook– Twitter– YouTube– LinkedIn– Instagram, etc.

• Custom content• Blog posts (RSS feeds)

NATIVE FLAVOR #3Watercooler LIVE

NATIVE FLAVOR #3Watercooler LIVE

THREE FLAVORS OF NATIVEAdam Solomon (@adam_solo)VP, Digital Ad Products & Revenue Operations Time Inc.