SPREADING THE WORD THROUGH

SOCIAL MEDIA

1 CONTENT +

STORYTELLING

2 INTERACTION

How @replies work

I follow @rachelsklar …

… but my feed doesn’t include this tweet from her:

… but it does include these:

The difference?

This  begins  w/  an  @reply,    and  I  don’t  follow  @garyvee.  

This  doesn’t  begin  w/  an  @reply.  

I  do  follow  @dens.  

This means you can interact a lot without being annoying.

None  of  these    appear  in  my  feed.  

3 FOCUS +

INTENTION

Package, repackage, retweet.

Package, repackage, retweet.

Plan your targets.

Don’t …

… Be too hashtag-happy.

… Let your profile become a glorified RSS feed.

… Only link to your own stuff.

Let’s talk!