Twitter Social Media Webinar
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Transcript of Twitter Social Media Webinar
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Social Media Trainingfor the Pump Industry Marketers: Twitter
by Charli K. Matthews
Founder & President of Empowering Pumps, LLC
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Charli K. MatthewsThank you for joining us to learn about Social Media for the
Pump Industry!
I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com
I have been in the industry for 9 years! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry.
For the last two years, I watched and learned from leaders the Pump Industry. I could see there was a need for online platform to utilize social media. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.
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OutlineTwitter
Thoughts vs RealityTwitter Basics – How to use itUsing Twitter– How to use it with purpose
Empowering PumpsHow & Where Twitter is used on EPHow to Grow your Network immediately
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Twitter ThoughtsTwitter is Hard
Twitter is for Entertainment
Twitter is for Young People
Our industry is not using Twitter
I don’t have the time to learn something new
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Twitter RealityTwitter is Friendly, but not Personal
Facebook is the Personal Platform
Think of Twitter as a mini blog. It’s a tool to drive your customers to a particular
site
Twitter builds a friendly respect between followersFor example, Favorite Fridays #FF is a day of
thanks and giving a mention to those who were nice enough to follow or mention you. This is one of my favorite days on Twitter.
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Twitter How do I use it for Business?
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CONTENTThe backbone of social media is content. So,
START WRITING now…
Start a Blog
Create a Email Newsletter
Join other Social Media Platforms
Define your audienceThink about your customers, then think about their
customers…
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Twitter: BasicsTo BEGIN
LOGOBIOWebsiteContact List
Let’s begin with your Profile
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Using TwitterWhat’s most important to learn?
Home – how you are seen@Connect#Discover
ToolsJustUnfollow.comTweetDeck, Social Share, Hootsuite, etc…Add to your site, newsletter, other social media sites
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EmpoweringPumps.comTwitter on Empowering Pumps
Company Profile Sponsorship
Questions
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NEXT MONTH: Learn how to use
FacebookMay 18, 2012 – 4:00PM EDT
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME: [email protected]