The social media webinar
26
SPREADING THE WORD THROUGH SOCIAL MEDIA
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matthew-thompson -
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A webinar aimed at the Argo bloggers, focusing on social media.
Transcript of The social media webinar
SPREADING THE WORD THROUGH
SOCIAL MEDIA
1 CONTENT +
STORYTELLING
2 INTERACTION
How @replies work
I follow @rachelsklar …
… but my feed doesn’t include this tweet from her:
… but it does include these:
The difference?
This begins w/ an @reply, and I don’t follow @garyvee.
This doesn’t begin w/ an @reply.
I do follow @dens.
This means you can interact a lot without being annoying.
None of these appear in my feed.
3 FOCUS +
INTENTION
Package, repackage, retweet.
Package, repackage, retweet.
Plan your targets.
Don’t …
… Be too hashtag-happy.
… Let your profile become a glorified RSS feed.
… Only link to your own stuff.
Let’s talk!