HOW TO PLAN A SUCCESSFUL FUNDRAISING EVENT

AGENDA

CHARITY: WATER

KEY QUESTIONS TO ASK

VISION SETTING

IN-KIND DONATIONS

GUEST EXPERIENCE

CLASSIC MISTAKES TO AVOID

CASE STUDY - CHARITY: BALL 2013

Lauren Kane

REINVENT CHARITYMISSION

Lauren Kane

PROOF100%

BRAND

“TOOTHPASTE IS PEDDLED WITH FAR

MORE SOPHISTICATION THAN THE WORLD’S LIFE-SAVING CAUSES”

- NICK KRISTOF

BRAND

Lauren Kane

IT ALL STARTED WITH A PARTY

September 7, 2006

Lauren Kane

KEY QUESTIONS TO ASK BEFORE PLANNING

1. What is your goal?

2. Who is your audience?

3. What message(s) are you looking to share?

4. What resources do you have? (time, colleagues’ time, budget)

5. Is an event the right approach?

THE VISION OF YOUR EVENT SHOULD BE THE GUIDING FACTOR WHEN MAKING DECISIONS.

VISION SETTING

Lauren Kane

AGENDA

CHARITY: WATER

KEY QUESTIONS TO ASK

VISION SETTING

PROJECT MANAGEMENT

BUDGETS + IN-KIND DONATIONS

GUEST EXPERIENCE

CLASSIC MISTAKES TO AVOID

CASE STUDY - CHARITY: BALL 2013

Lauren Kane

IN-KIND DONATIONS

Lauren Kane

» Align with brands that fit with your demographic» Understand the full partnership & what it means to your

guests» Set clear expectations before committing» Don’t compromise your event for sponsor needs» Find creative ways to incorporate brand recognition

IN-KIND DONATIONS

Lauren Kane

GUEST EXPERIENCE

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» Walk through the event as a guest from entrance to exit» Assume the perspective of the guest who was invited by a

friend» Don’t be afraid to ask a donor their opinion» How do you engage the new guests and long time donors?» How does the flow of the room allow for engaging conversation?

THINGS TO CONSIDER

Lauren Kane

AGENDA

CHARITY: WATER

KEY QUESTIONS TO ASK

VISION SETTING

PROJECT MANAGEMENT

BUDGETS + IN-KIND DONATIONS

GUEST EXPERIENCE

CLASSIC MISTAKES TO AVOID

CASE STUDY - CHARITY: BALL 2013

Lauren Kane

THINGS TO KEEP IN MIND

» Don’t assume anything.» Clear communication is essential.» Partner with people & companies you trust with your brand.» People want to learn & be inspired

Lauren Kane

CHARITY: BALL 2013

Lauren Kane

» Celebrate an amazing year with our supporters» Raise $3M for water, $1M for operations» Democratize giving » Go big

VISION

Lauren Kane

2,300GUESTS

280VOLUNTEERS

$4MRAISED

CHARITY: BALL 2013

Lauren Kane

Lauren Kane

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