Supercharching Fundraisers with Social Media
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Transcript of Supercharching Fundraisers with Social Media
VolunteerSpot.com
Supercharging Fundraisers with Social Media
Karen BantuverisFounder & CEO@VolunteerSpot
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Save Time. Get More Volunteers Involved!Coordinate volunteers and collect contributions – online, EASY!
Carnivals and Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more!
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This webinar is for you if…
• you organize fundraising events for your group, school or nonprofit.
• you want to improve participation and boost profits.
• you want to involve others in supporting a cause you care about.
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Agenda
• Fundraising Overview
• Building Online Community
• Real-World Fundraisers
• Product Fundraisers
• Collect Contributions on VolunteerSpot
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Fundraising Begins w. Community
$$ $,$$$ $$$,$$$
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Social Media Strengthens your group
It’s like having a conversation!
ListenListen
ShareShare
ConnectConnect
InspireInspire
When we have calls-to-action, our community will be engaged.
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Social Media Strengthens your group
TrustListenListen
ShareShare
ConnectConnect
InspireInspire
Action
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Social Media Strengthens your group
TrustListenListen
ShareShare
ConnectConnect
InspireInspire Action$$$
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Build your Community
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and
community partners
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Build your Community
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
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What to post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities –3. Fundraising & Membership Links & Status updates (#,%)4. Call for Volunteers 5. Interesting articles community happenings6. Questions/polls on related topics7. Thanks to corporate sponsors8. Appreciation to volunteers and participants
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What to post?
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Real World Fundraisers
MORE TURNOUT
MORE FUN=
MORE PROFIT
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Real World Fundraisers
MORE TURNOUT
MORE FUN=
MORE PROFIT
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Real World Fundraisers
Add SOCIAL to your communications plan to Build Buzz and Participation• Events & Tickets• Volunteer recruiting• Social incentives • Fun polls and ‘ticklers’• Members, bloggers, community/corp. partners• Check-ins• Photo sharing• Options to donate
MORE TURNOUT = MORE PROFIT
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Create a Social Media Plan
Identify… • Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
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Create a Social Media Plan
Include…• Onsite & Online tie-ins
• Social incentives
• Fun polls and ‘ticklers’
• Members, bloggers, community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
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Social Media Plan
When Where What1 month before
• Publish URLs & Twitter hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!
One – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which costume should I wear? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
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Social Media Plan
When Where WhatFew daysbefore
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Twitter#
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen
TodaysMeet.com• Social ambassador badges
“I for Cause, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
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Day-of Buzz
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Recognize Volunteers & Participants
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Thank Sponsors
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A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
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• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Pinterest for Fundraisers
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
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• From Neighborhood door-to-door to Facebook wall-to-wall
• Can be in-addition to real-world fundraisers or stand-alone
• Amplify participation & profits• Include a ‘donate cash’ option• Create a communications timeline• Share results
Product Fundraisers
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VolunteerSpot for Fundraisers
Online Sign Up Sheet Example
Online Signups For:
CarnivalsConcessionsCook-offsConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
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Give Time or Give $$• Add fundraising to any
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• Volunteers 10x more likely to donate than non-volunteers.
Give Volunteers a Choice
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Get Help!
Like the ideas, but don’t have time?
Create a position for a volunteer leader: Social Communications Coordinator
& a TEAM of Online Ambassadors
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Thank you for joining!Supercharging Fundraisers with Social Media
*Become a part of our social community*
Facebook.com/VolunteerSpot
@VolunteerSpot
Pinterest.com/VolunteerSpot
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Join us! Pinterest.com/VolunteerSpot