Signature Library Fundraisers 1
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Transcript of Signature Library Fundraisers 1
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Signature Library Fundraisers for
Small Public Libraries
Kimberly Litland, Brookfield Public Library
Lynn Elam, Hinsdale Public LibraryNicki Seidl, Evergreen Park Public
Library
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The Taste of Brookfield @ Your Library
Annual after-hours food, wine/beer, jazz event;
Unique in that 90% of overhead is donated.
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The Taste of Brookfield @ Your Library
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The Taste of Brookfield @ Your Library
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The Taste of Brookfield @ Your Library
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Interest in Marketing the Library
Goals:
Establish an event to be known by;
Create visibility & a new level of consciousness;
Build partnerships.
When: October 2,
2009Time: 6:30 to
9:30 p.m.Where: The
LibraryPurchase $35 tickets at the
Library or via our website:
www.tasteofbrookfield.
com
The taste is coming!
We invite you to join us in experiencing the library like you never
have before.
Silent Auction Items Include:
Sox/Cubs/ Blackhawks tickets
local gift certificates to Brookfield merchants/
theater tickets / zoo passes
& much much more!
The Taste of Brookfield
@ Your Library is an annual benefit for the Friends of the Library’s long-term fundraising fund.
Attendees enjoy :Foods from local merchantsA fantastic silent auction Music by the Ross Hubbell Trio
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Creation & Support
By committee, but be selective & strategic;
Limit involvement to a key handful of “growers”.
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Getting There / Getting to Yes
A year-long process of planning meetings;
Structured divide & conquer approach in community;
Never attempt the ask alone;
Bring your shoe leather.
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ROI Has Never Been in Dollars
Payoff Comes From:
Exposure / wow factor;
Increasing position in community ensures long-term viability;
Relationships trump all.
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True Payoffs
Attracting the non-user Library supporter;
Library as economic development tool;
Solidified partnerships with Village departments.
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Outcomes & Observations
Other community organizations step-up to compete;
Guaranteed attendance includes community leaders / budding figures / politicians.
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Insert a Dash of Politics
Select a star emcee every year.
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Insert a Dash of Politics
Opportunity for the Library to demonstrate purposeful neutrality;
Sharpen the event so stakeholders will invite those they’d like to impress.
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Insert a Dash of Politics
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Insert a Dash of Politics
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A Win for Library, Board, and Staff
Creates a sense of empowerment;
Impact on staff workload;
Solicited for community leadership positions.
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A Win for Library, Board, and Staff