Post on 03-Jan-2016
description
The Email Marketing Competitive Landscape
Company vs Individual solution
Large, enterprise-wide solutions vs Rezora
What about MLS local solutions?
CRM platform email solution add-ons
Internal solutions
Competition Talking Points
“I am so happy that your company exists – I have searched for a solution
like this for years.” Meagan Greisel, Director of Marketing
Fuller Sotheby’s International Realty
Competitive Landscape
A whole different playground – we
don’t play here
Not real estate industry’s playground
Real estate behind on the tracking
curve
Comprehensive reporting
Competition factor = 0
Large, Enterprise-Wide Solutions vs Rezora
“Rezora helped create an internal business win for us. Clients who have been waiting in the wings are now
coming to the table.” Lisa Delaney, VP Marketing & Operations
Jackson Hole Sotheby’s International Realty
Apples-to-oranges product comparison
Poor tracking
Challenged deliverability
Lower quality email design
Some text-based only
Company-specific: lacks brand/messaging
control & no tracking
Competition factor = 2
CRM Platform-based & MLS Local Solutions
“Within 6 months of using Rezora most of our agents started using is extensively. The adoption rate was higher than we
had ever seen with any other software. ” Bettina Medina, Director of Technology
Slifer Smith & Frampton
Leveraging Smart Design
Theirs Ours
Email deliverability/back end IP
address white listing costs
Multi-tier organization
Email delivery
Competition factor = 6
Internal Company Solutions
“The best part about Rezora is being able to streamline your company's email marketing through a single service.”
Victoria Sampaio, Director of MarketingONE Sotheby’s International Realty
The “Real” Competition
RezoraBrokerage-managed
Brokerage/Agent-driven
Available
All templates hand-coded
Company-driven
Company-driven (data)
Design services
Questions?